译林版高中英语选择性必修第二册Unit1泛读技能初养成课件+学案

阅读“Extended reading”中的材料，选出最佳选项

1．What types of advertisements are NOT included in the article?

A．Ancient simple advertisements.

B．Interactive advertisements.

C．Image advertisements.

D．Product placements.

2．Which of the following is TRUE according to the passage?

A．Advertising and mass media have begun to connect in recent years.

B．The quality of the slogan determines the influence of the product.

C．The brand ambassador of the product may not be a real person.

D．Products with brand ambassadors are more popular than those without.

3．In which section of a newspaper may this text appear?

A．Entertainment.　 B．Life.

C．Education. D．Science.

[答案]　1－3 CCB

Words and Phrases

　found vt. 创建，创办；建立，兴建

[教材原句P6]In 1878，he founded the newspaper the St Louis Post­ Dispatch.

1878年，他创办了《圣路易斯邮报》。

[例]　Although she founded her company early on in life，she wasn't driven primarily by profit.

虽然她很早就创立了自己的公司，但她的主要动力不是利润。

[即学即练]　单句语法填空/完成句子

①Their marriage was founded on/upon love and mutual respect.

②An exhibition marking the 90th anniversary of the founding (found)of our school is being put on in our school hall.

③It will enable teenagers to lay a solid foundation (found) of football at an early age.

④这所大学建立于20世纪初。

The university was founded in the early twentieth century.

　accuse vt. 谴责，控诉

[教材原句P6]His paper published articles about politics and social issues，accusing government officials of dishonesty and wealthy people of not paying their taxes.

他的报纸刊登关于政治和社会问题的文章，谴责政府官员满口谎言和富人逃税。

[例]　Man often accuses nature for his own misfortunes.

人类常把自身的不幸归罪于自然。

[即学即练]　单句语法填空/完成句子

① The accused(accuse)was accused as a murderer，but the judge found him innocent.

②No one could ever accuse this government of not caring about the poor.

③球迷们被指责故意在公共场所制造麻烦。

The football fans were accused of purposely creating difficulties in public.

　witness vt.&vi. 是发生……的时间(或地点)，见证；目击；作证，是……的迹象 n．目击人，见证人；证人

[教材原句P8]The past decades have witnessed the rapid development of online news media.

过去数十年见证了网络新闻媒体的快速发展。

[例]　The two stone lions standing in front of Tian'anmen witnessed many great historic events.

天安门前的这两只石狮见证了许多重大的历史事件。

[即学即练]　单句语法填空/一句多译

①With economy developing at great speed，our city has witnessed(witness)quite a few changes in recent years.

②The success of the show bears witness to our good planning.

③警方希望任何目击这场事故的人能给他们打电话。

The police would like to hear from anyone who witnessed the accident．

→The police would like to hear from anyone who was the witness to the accident．

→The police would like to hear from anyone witnessing the accident．

[小片段填空]

The witness who witnessed the accident promised to be a witness and gave witness to the victim.(witness)

　persuade vt. 说服；使信服

[教材原句P11]In other words，it tries to persuade people to buy a product or service.

换言之，它(广告)试图说服人们去购买一种产品或服务。

[例]　I have persuaded him to make good use of his spare time to read more books.

我已经说服了他好好利用他的空闲时间来读更多的书。

[即学即练]　单句语法填空/完成句子

①After a little gentle persuasion (persuade)，he agreed to come.

②Get a coffee machine for your home or office，or persuade your company into buying (buy) one.

③In a debate you need to persuade the listeners of the soundness of your argument.

④我们说服了他，不让他把钱借给那个不值得信赖的人。

We persuaded him out of lending his money to/persuaded him not to lend his money to that untrustworthy man.

[小片段填空]

He tried to persuade her but I knew his persuasion was useless.It appeared that what he said wasn't persuasive at all.(persuade)

　in addition to 除……之外

[教材原句P11]In addition to making people aware of a product or service，a successful advertisement will also create a desire to buy，thus boosting business.

除了让人们知晓产品或服务，一则成功的广告也会激发购买欲，从而促进业务增长。

[例]　In addition to these arrangements，extra ambulances will be on duty until midnight.

除了这些安排之外，另增的救护车会值班到深夜。

[即学即练]　单句语法填空/完成句子

①In addition(add)，most newspapers had little in them that would appeal to a mass audience.

②She can speak French and German in addition to English.

③众所周知，好朋友会给生活添加快乐，使生活更有意义。

As is known to all，good friends add happiness and value to life．

[小片段助记]

The president said it was not easy to manage a company，adding that the financial crisis added to the difficulties.The week before，he added up all the expenses and the total added up to more than 100，000 yuan.

　purchase vt. 买，购买 n. 购买，采购；购买的东西，购买项目

[教材原句P11]Based on the psychology behind creating a desire to buy，advertisers have developed ways of persuading people into purchasing their products or services.

基于激发购买欲背后的心理特征，广告商开发了多种说服人们购买其产品或服务的方式。

[例]　You can purchase this kind of machine from the local supplier.

你可以向当地的供应商购买这种机器。

[即学即练]　单句语法填空/完成句子

①The Spring Festival was almost upon us and presents needed to be purchased (purchase)．

②They purchased freedom with their blood.

③I will purchase a gift for my grandma from the supermarket．But maybe it's more convenient for me to make a purchase online．

我要从超市给我奶奶买个礼物。但或许从网上买会更方便。

　memorable adj. 难忘的，值得纪念的

[教材原句P11]A common technique to make an impact is to create a memorable slogan.

制造影响力的一个常见技巧是创造一个让人难忘的广告语。

[例]　Movie music can be made memorable because its themes are repeated throughout the film.

电影音乐要想让人记住不难，因为它的主旋律贯穿影片始终。

[即学即练]　单句语法填空/完成句子

①The building was called Ford Hall in memory of a man named James Ford.

②Whatever your age or interests，Buxton has something to see or do to make your visit truly memorable (memory)．

③To our surprise，the little boy did memorize(memory)the words in ten minutes.

④这座纪念碑是为了纪念为保卫祖国而牺牲的战士们。

The memorial/monument is in memory of the soldiers who died in defence of their country.

　get across 被传达，被理解，把……讲清楚

[教材原句P11]And what message does it try to get across?

并且它想要传达什么信息？

[例]　We must get across to the public the simple fact that drugs are dangerous.

我们必须让大众了解这个简单的事实：毒品很危险。

[即学即练]　单句语法填空

①As we all know，our friends lend us a helping hand when we need help and they help us get through difficult situations.

②If we can get over present difficulties，then everything should be all right.

③The moment he arrived home，he got down to solving (solve)the problem.

　absorb vt. 理解，掌握；吸收；吸引全部注意力

[教材原句P12]We absorb these marketing messages without thinking about them too much，yet they will probably have an effect on us the next time we go shopping.

我们没有多加考虑就记住了这些促销信息，而它们有可能会在我们下次购物时对我们产生影响。

[例]　Plants absorb carbon dioxide from the air and moisture from the soil.

植物从空气中吸收二氧化碳并从土壤中汲取水分。

[即学即练]　单句语法填空/完成句子

①Alcohol may take a few minutes to be absorbed into the bloodstream and start action on the brain.

②Absorbed (absorb)in painting，Mary didn't notice evening approaching.

③Most little shops have been absorbed by/into big businesses.

④一缕光线从墙上的一个小孔穿过，他(借助灯光)全神贯注地读书。

A weak ray of light came through a small hole in the wall and he was absorbed in reading．

　discount n. 折扣 vt. 打折出售

[教材原句P12]Already we may see online advertisements for products or services we have previously searched for on the Internet，and we are very likely to receive special discounts and promotions targeted specifically at us.

我们可能已经在网上看到了以前在网上搜索过的产品或服务的广告，然后很可能会收到专门针对我们的特别折扣和促销。

[例]　We have made adjustments to our price and give you a special discount of 3 percent.

我们对价格作了调整，给你们百分之三的特殊优惠折扣。

[即学即练]　单句语法填空/完成句子

①They are selling everything at a discount.

②And more of us seem to count on them now.

③The Young Persons Railcard gives you a discount on rail travel.

④我们以九折现金优惠买了一套新房。

We bought a new flat at a discount of 10% for cash.

　amuse vt. (提供)消遣；逗笑

[教材原句P13]After lunch the residents and the young volunteers amused themselves with art activities which included Chinese painting and calligraphy.

午餐后，居民和青年志愿者们用包括中国书画在内的艺术活动自娱自乐。

[例]　There are thousands of jokes which use “play on words” to amuse us.

有成千上万的笑话是以“玩文字游戏”的方式来逗我们发笑的。

[即学即练]　单句语法填空/完成句子

①The movie we saw last night was very amusing (amuse)，wasn't it?

②She was so amused (amuse)with the comedian's performance that she burst into laughter.

③We were greatly amused to hear (hear)about him sitting on the wet paint.

④令我们感到极好笑的是，老师在课堂上唱了一首滑稽的英文歌。

To our great amusement，the teacher sang a funny English song during the class.

[小片段填空]

His chief amusement is reading books; that is，he mainly amuses himself with reading，and he is especially amused by the amusing stories.(amuse)

Sentence Patterns

　so＋助动词/be动词/情态动词＋主语

[教材原句P11]As media channels have grown in number and type，so have advertisements.

随着媒体渠道数量和类型的增长，广告也在增长。

句式分析：so＋助动词/be动词/情态动词＋主语，意为“……也是如此”，表示某人或某物也有前面说的情况(肯定情况)。

[例1]　Jane won't join us for dinner tonight，nor/neither will Tom.

简今晚不会和我们一起吃晚饭，汤姆也不会。

[例2]　He is very clever but he doesn't work hard；it is the same with/so it is with his sister.

他很聪明，但不努力；他姐姐也是这样。

[即学即练]　单句语法填空

①I'm so excited at the news and so are(be)my friends Mary and Tom.

②He didn't finish his homework and neither/nor did I.

③Dr.Johnson loves much music but doesn't like jazz；it is the same with his wife.

　That is why...那就是为什么……

[教材原句P11]That is why when a company wants to promote a product or service，it often launches a mass media advertising campaign.

那就是为什么当一家公司想要推销一种产品或服务时，它往往会在大众媒体上发起广告活动。

句式分析：That/This is why...为表语从句的常用句型结构，意为“那/这就是为什么……”，用来表示结果。

[例1]　Tom was late for work this morning.That's because he overslept.

→Tom overslept.That's why he was late for work this morning.

汤姆今天早晨上班迟到了。那是因为他睡过头了。

[例2]　The reason why Tom came late for the meeting was that he was ill.

汤姆开会迟到的原因是因为他病了。

[即学即练]　单句语法填空/完成句子

①He had an urgent thing to deal with.That was why he didn't attend the meeting.

②He didn't attend the meeting.That's because he had an urgent thing to deal with.

③这就是为什么星星出来的时候是看得见的，而灯灭了的时候是看不见的。

That is why when the stars are out，they are visible，but when the lights are out，they are invisible.

　the next time引导时间状语从句

[教材原句P12]We absorb these marketing messages without thinking about them too much，yet they will probably have an effect on us the next time we go shopping.

我们没有多加考虑就记住了这些促销信息，而它们有可能会在我们下次购物时对我们产生影响。

句式分析：the next time we go shopping是 (the)next time“下次……时”引导的时间状语从句。

[例]　Give your father my best regards next time you see him.

下次你见到你父亲时，请代我向他致以最好的问候。

[即学即练]　单句语法填空/完成句子

①The first time I went there，they were living in a small house with dogs，ducks，and other animals.

②He became interested in the young teacher's lesson the first time he attended his class.He was so excited in class for the first time.

③下次当你有传播最新消息的冲动时，想想你为什么想说闲话。

The next time you feel the urge to spread the latest news，think about why you want to gossip.

细节推断题技巧策略

细节推断题要求学生根据语篇内容，就某具体细节进行推断，如时间、地点、人物关系、人物身份、事件等。一般可根据短文提供的信息，或者借助生活常识进行推理判断。一般题干中经常会出现六个动词：infer(推断)，indicate(象征，暗示)，imply(暗示)，suggest(暗示)，conclude(作出结论)和assume(假定，设想)。

[方法技巧]

第一步：定位关键细节——根据题干提供的信息，抓住某一段话的关键信息，即推理的依据；

第二步：正确理解推断——对原文中的信息细读理解其字面意义，然后结合语境，在字面意义的基础上进行符合逻辑的分析、推理、判断，利用逆向思维和正向推理，从而推断出这句话所隐含的深层含义。

[例文]　

(2020·全国卷Ⅱ·C)

Then there's Righteous Fur and its unusual fashions.Model Paige Morgan says，“To give people a guilt­free option that they can wear without someone throwing paint on them—I think that's going to be a massive thing，at least here in New York.”Designer Jennifer Anderson admits it took her a while to come around to the opinion that using nutria fur for her creations is morally acceptable.She's trying to come up with a label to attach to nutria fashions to show it is eco­friendly.

31．What can we infer about wearing fur in New York according to Morgan?

A．It's formal.     B．It's risky.

C．It's harmful.     D．It's traditional.

[破题关键点]　

第一步　审读题目找出题干关键词

infer about wearing fur in New York

第二步　迅速读懂原文理清文章脉络

段落开头写出穿皮毛衣服具有风险性，后文又写出在纽约也是如此。

第三步　对比选项确定答案

全文围绕穿皮毛衣服具有风险性展开，后文引出在纽约穿皮毛衣服也是如此。

[答案]　B

[即学即练]

(2019·全国卷Ⅰ·B)

Whaley got the idea of the second­grade presidential campaign project when he asked the children one day to raise their hands if they thought they could never be a president.The answer broke his heart.Whaley says the project is about more than just learning to read and speak in public.He wants these kids to learn to boast(夸耀) about themselves.

26．We can infer that the purpose of Whaley's project is to         ．

A．help students see their own strengths

B．assess students' public speaking skills

C．prepare students for their future jobs

D．inspire students' love for politics

A　[推理判断题。根据段落中的“Whaley says the project is about more than just learning to read and speak in public.He wants these kids to learn to boast about themselves.”可知，Whaley创办这个项目的目的不仅仅是让学生学会阅读和在公共场合演讲，他还希望学生学会自夸。A项意为“帮助学生看到自己的长处”，与原文意思相符。]