高教版（2021）拓展模块Unit 4 Corporate Culture精品教学设计及反思

这是一份高教版（2021）拓展模块Unit 4 Corporate Culture精品教学设计及反思，共7页。


课 题
Unit 4 Crprate Culture
(Reading and Writing)
课 型
Reading and Writing
课 时
2
授课班级
授课时间
90mins
授课教师
教材分析
本课教学内容选自《英语 拓展模块》第四单元“Crprate Culture”读写板块（Reading and Writing）。阅读板块包含四个与企业文化相关的短说明文和一个介绍企业文化的六大相关方面的长说明文。本部分设计了获取语篇关键信息及总结语篇重点内容的学习活动，这些活动不仅可以训练学生获取细节信息与理解语篇内容的能力，还可以帮助学生更深入地了解企业文化内涵，理解企业文化在企业发展中的重要作用。
写作板块内容包含三个活动:商务邀请函、根据邀请函内容完成备忘录的填写、阅读活动备忘录并完成邀请的撰写。三个活动旨在通过层层递进的训练，让学生由阅读了解结构、阅读填写信息，再到根据信息完成写作练习，培养学生思维能力的同时，提升学生阅读与写作能力。
学情分析
学生已经掌握描述企业文化及其内容的相关词汇和句型和简单活动邀请函的写作结构和写作要点，具备一定的探究能力，并且能够在教师的指导下，积极主动参与课堂，具备良好的合作沟通能力。但在查找和处理文本信息方面还存在欠缺，在课堂上可以让学生们通过小组合作的方式共同探讨，并且对于某些有些许难度的问题，可以给出一些关键词进行暗示，既培养他们团队合作的意识，又提高他们语言综合运用的能力，让学生们体会到成功的喜悦，学有所获。学生对备忘录语篇的结构和特点还是不太熟悉，因此本节课就是在熟悉备忘录的要求和形式基础上，根据备忘录内容，撰写一封邀请函。
学习目标
Knwledge bjectives
Grasp the vcabulary and sentence patterns abut crprate culture，such as visin statements、key values、be fit fr build a culture have influence n etc.
Apply the useful expressins t explain crprate culture.
Ability bjectives
Be able t understand crprate culture frm six aspects;
Be able t explain and intrduce crprate culture f a Chinese-famus brand;
Be able t write a invitatin letter and a mem.
Emtinal bjective
Understand the rle f crprate culture in prmting the develpment f enterprises..
学习重难点
Teaching key pints:
Grasp the vcabulary and sentence patterns abut crprate culture，such as visin statements、key values、be fit fr build a culture have influence n etc
Understand the six elements f crprate culture.
Teaching difficult pint:
Write a business invitatin letter.
教学方法
小组讨论法、任务教学法、情景教学法
课前准备
PPT课件、语音素材、视频和图片
教学媒体
PPT课件、多媒体设备、语音素材、拓展资源包等
教学过程
教学环节
教师活动设计
学生活动设计
设计意图
Step 1: Lead-in
Watch and answer
Watch a vide and answer
Q1: Which enterprise is intrduced in the vide?.
Q2: What is the crprate culture f the enterprise?
Watch a vide and think the imprtance f ding an internship.
通过观看视频华为宣传片，学生了解华为的企业文化，为后续的阅读活动做铺垫。
Step 2: Pre-reading
Read and match:
Let students read and underline the key wrds f the titles, then skim the fur texts and match them with their suitable title.
Students read and underline the key wrds f each title，then match.
通过阅读四个短语篇为说明文并匹配标题的学习活动，目的是训练学生快速阅读并通过捕捉关键词理解语篇主旨大意的能力,激活原有语言知识，提升学习兴趣，为后续阅读活动做铺垫。
Step 3: While-reading
Read and answer
Q1: What is the text mainly abut?
Q2: Which aspects are related t crprate culture?
Read and chse
Ask them t read the intrductin and chse the answers.
Read and cmplete
Ask students t read the intrductin again and fill in the blanks f the infrmatin frm.
Language pints
Analyze the imprtant wrds and phrases f the text like carry ut, husehld garbage, the amunt f, kitchen waste,recyclable waste...
Read the text fr several times and finish the reading exercises t chse suitable ptins, finish filling in the blanks abut crprate culture summary, understand the imprtant language pints and take ntes
本部分通过对文章内容的理解，培养学生通过关键词进行信息提取的能力；通过对语篇结构的分析，明确了说明类语篇的写作特点，也促进了逻辑思维推理能力。
Step 4: Pst-reading
(Writing)
Read and match
Let students skim the business invitatin letter and match the name with each part f the letter.
Read and cmplete
Ask students t read the letter again and cmplete the mem frm.
Read and write.
Read the mem, cmplete the invitatin letter f Mr. Carter.
Read the business invitatin carefully finish filling the key infrmatin f the mem, and read the mem then cmplete Mr. Carter’s invitatin letter
本环节在充分理解文本内容的基础上进行简单的信息提取写作，教师引导学生归纳总结说明类文本的基本特点和写作方式，培养学生语篇意识、信息提取能力、逻辑判断能力和自主学习能力
Step 5 Summary
I have mastered the fllwing wrds and expressins:
values affect attitude
related t visin statement make decisin
practices achieve emplyee
purpse requirement pwerful
event date place
attend rganizer signature
jb title mre infrmatin salutatin
n behalf f during the fair president
I have mastered the fllwing sentence structures:
The crprate culture affects the attitude f emplyees and the way they wrk.
A great culture starts with a visin statement.
values are f little imprtance unless they are put int practice.
peple are willing t stick with cultures they like.
place shapes culture.
I wuld like t invite yu t the Fair.
A serius f business activities will be held.
It will be gd pprtunity t ...
Lk frward t seeing yu .
We d hpe.
I have mastered the structure f a invitatin letter:
Structure
Greeting
Hell/ Dear XXX
Subject
Invitatin abut
Bdy
Cntents
Clsing
Sincerely,/Best wishes.
Step 6: Hmewrk
Remember the useful expressins.
Write a business invitatin letter accrding t the given infrmatin.
Event: The 16th China Internatinal Manufacturing Technlgy Shw
Date: May 16th t 20th, 2022
Place: Beijing-New China Internatinal Exhibitin Center
Activities: China Internatinal Machine Tls
Reasns fr attending: Make brands better knwn and find new business partner
Organizer: China Natinal Machinery Industry Grup C. Ltd
板书设计
同总结部分。
教学反思
（留白）