中职英语高教版（2021）拓展模块Unit 4 Corporate Culture获奖ppt课件

这是一份中职英语高教版（2021）拓展模块Unit 4 Corporate Culture获奖ppt课件，共40页。PPT课件主要包含了Brainstorm等内容，欢迎下载使用。

Knwledge bjectives
Ability bjectives
Emtinal bjectives
Part 1Warming up
D yu knw which famus cmpanies in the wrld?
Huaiwei, Apple, BYD, Alibaba, Haier, Midea, McDnald’s, Haidila, Micrsft, Walmart, Sinpec Grup,etc.
联想是一家从事开发，制造及销售最可靠的安全易用的技术产品的公司。联想的核心价值观成就客户创业创新精准求实诚信正直
Sme cmpanies’crprate culture
企业文化美的愿景: 科技尽善 生活尽美；美的使命: 联动人与万物，启迪美的世界；美的价值观: 敢知未来——志存高远、务实奋进、包容共协、变革创新；经营准则理性追求：宁慢两步、不错半步；授权经营：充分授权、业绩导向；协作共享：价值为尊、利益共享。
企业文化比亚迪坚持以人为本的人力资源方针，尊重人，培养人，善待人，为员工建立一个公平、公正、公开的工作和发展环境。公司在持续发展的同时，始终致力于企业文化建设，矢志与员工一起分享公司成长带来的快乐。比亚迪坚持不懈，逐步打造"竞争、务实、激情、创新"的企业核心价值观，并始终坚持"技术为王，创新为本"的发展理念，努力做到"事业留人，待遇留人，感情留人"。
经营理念(即Q、S、C、V)Q代表质量(quality)S代表服务(service)C代表清洁(cleanliness)V代表价值(value)
企业使命弘扬中华医药文化，领导"绿色医药"潮流，提高人类生命与生活质量。企业目标以高科技含量，高文化附加值，高市场占有率的绿色医药名牌产品为支柱，具有强大国际竞争力的大型医药产品集团。简称"三高一强"。管理信念同心同德，仁术仁风。服务铭为了您的健康与幸福，尽心尽意，尽善尽美。
Part 2Listening
Listen and match
听录音，将下列企业与其特点相匹配。
Dialgue 1W: Ww, this rast duck is s delicius!M: Yes. Quanjude Rast Duck is ne f China’s time-hnred brands.W: What makes it s famus?M: Its special way f cking and lng histry make it well knwn.
Dialgue 2M: Hw is yur trip, Mary?W: Terrific! Staying at the Garden Htel impressed me mst.M: Anything special?W: Yes. Their service makes me feel at hme.M: Gd. I’d like t try this htel t.
Dialgue 3W: I heard yu’ve gt a new jb recently.M: Yes. I’ve wrked as a prduct designer at NFD fr 2 mnths.W: Why did yu chse this cmpany?M: Well, NFD fcuses n prduct design. It’s a great place t develp the skills I need.
Dialgue 4W: Have yu heard f BYD?M: The car cmpany?W: Yes. I wnder what the key t its success is.M: Well, BYD believes true greatness can be achieved by ging frward and aiming high.
Listen and chse
听录音，选择正确答案。
2) What is Mr. Black interested in? A. Mdern art f China. B. Chinese ecnmy. C. Chinese culture and histry. D. Natural scenery in China.
1) What will Mr. Jhnsn d next week? A. He is ging t visit his friend, Mr. Black. B. He is ging t visit Mrs. Jhnsn wh wrks at BNG. C. He is ging t have a meeting with the secretary f BNG. D. He is ging t have a meeting with the general manager f BNG
3) What are the Palace Museum cultural and creative prducts?A. Ancient things in the Palace Museum.B. Suvenirs f the Palace Museum.C. Prducts made in the Palace Museum.D. Bks abut the histry f the Palace Museum.
5) When will the secretary buy the gifts fr Mr. Black? A. This afternn. B. Next week. C. This weekend. D. Immediately.
4) What gifts des the man suggest buying?A. A bk and a pen.B. A ntebk, a pen and a bkmark.C. A pen and a ntebk.D. A ntebk and a bkmark.
W: Mr. Jhnsn, this is the schedule fr yur visit t BNG next week. Wuld yu like t have a lk?M: OK. Hw abut the meeting with Mr. Black, their general manager?W: I’ve discussed the schedule with his secretary, and everything is settled.M: That’s gd. Have yu prepared any gift fr him?W: I haven’t decided yet. Culd yu give me sme suggestins?M: Well, Mr. Black has wrked in China fr many years. He is interested in Chinese culture and histry.W: S, we shuld buy smething with Chinese characteristics.M: Yes. And I think the Palace Museum ffers sme great cultural and creative prducts.W: Oh, I didn’t knw that. What are they?M: They’re nice-lking suvenirs f the Palace Museum.W: I see.M: And there are many chices, such as ntebks, pens and bkmarks.W: Sunds great. These kinds f prducts really bring Chinese culture t life. I think Mr. Black will lve them.M: Yes. I think a ntebk and a bkmark wuld be perfect.W: OK. I’ll get the gifts ready this afternn. Thank yu very much!
听录音，完成 Smart-Tech 公司的信息表。
Listen and cmplete
W: Gd mrning, sir. What can I d fr yu?M: Gd mrning. There is smething wrng with my phne. It pwers ff fr n reasn and I missed a very imprtant phne call frm my bss yesterday.W: Oh, that’s terrible! It seems that yu need t get a new phne.M: Yes. That’s why I’m here. But it is hard t decide which ne t chse.W: It depends n what functin yu think is the mst imprtant.M: I use the Internet a lt n my phne. The speed f the Internet is the mst imprtant thing fr me.W: Then this mdel frm Smart-Tech may be a gd chice. It can meet yur needs.M: Really? I’ve used a Smart-Tech phne befre, but I dn’t think it was fast.
W: Oh, this ne is different. It has the 5G technlgy in it. With this technlgy, yu can surf the Internet with a much higher speed.M: Ww, sunds nice.W: Yes. Their slgan is “Help peple cnnect t the wrld better.”M: Cl.W: And the cmpany has been wrking very hard t put it int practice, and that’s why their phnes are s ppular.
Part 3Dialgue Learning
行业PPT模板http/hangye/
crprate culture 企业文化
eg:Crprate culture is the values and beliefs a cmpany develps ver time. 公司文化是一个公司长时间发展形成的价值观和信念。
g frward 发生，前进
eg:Mdesty helps ne g frward while pride makes ne fall behind. 谦虚使人前进，骄傲让人落后。
eg:In rder t succeed, yu need t fcus n yur gals.为了成功，你需要专注于你的目标。
aim high 目标高远
eg:Li Jiacheng's advice: aim high, althugh hard, but is als full f pprtunities. 李嘉诚的忠告：力争上游，虽然辛苦，但也充满了机会。
China’s Time-Hnred Brand 中国老字号
eg:Chinese time-hnred Catering Enterprises have a lng histry, which is a highlight f city culture.中国“老字号”餐饮企业历史悠久，是城市文化的一大亮点。
slgan n. 口号，标语；广告语
eg:"The survival f the fittest," a slgan that virtually preempted all debate. “适者生存”,一个几乎无可辩驳的口号。
lcal culture 本地文化
eg: It's imprtant t learn abut the lcal culture befre traveling t a new place.在前往一个新的地方旅行前了解当地文化是很重要的。
cultural and creative 文化创意
eg:The city has a thriving cultural and creative industry.这个城市拥有一个蓬勃发展的文化创意产业。
suvenir n. 纪念品，纪念物characteristic n. 特征，特点，特色simplicity n. 简单；简朴，朴素manage v. 管理；操纵；设法做到
eg:On the ther hand, fever is ne f the characteristic features f the flu fr all ages. 另一方面，发烧是所有年龄段的人患流感的典型特征之一。The main benefit is simplicity. 最大的优点就是简单。Hw d yu manage t stay s slim? 你是怎样把身材保持得这么苗条的？
majr influence 重要影响eg:His father was a majr influence n his decisin t becme a dctr.他的父亲对他决定成为医生产生了重要影响。
general style 一般风格 eg: The general style f husing decratin is elegant and sphisticated. 家装的一般风格是优雅精致。
prduct design 产品设计 eg: The success f a prduct ften depends n its prduct design.一个产品的成功往往取决于它的产品设计。
Part 4Speaking
Cmplete and speak.
选择合适的内容补全对话并跟读。
Ww, s CBS has fllwed the style fr abut 70 years.
D all the CBS stres lk the same?
We begin by making sure they understand the values f ur cmpany.
May I ask where the style came frm?
Yu mean peple share the same ideas?
Read and cmplete
Act and practice
选择一个情境，和同伴编排并表演对话。
Part 5Summary
I have mastered the fllwing wrds and expressins:crprate culture aim highChina’s Time-Hnred Brandg frward fcus n lcal culturecultural and creative slgan suvenircharacteristic simplicity manageprduct design general style majr influence
I have mastered the fllwing sentence structures:Hw abut the meeting with Mr. Black, their general manager?Culd yu give me sme suggestins?Their service makes me feel at hme.These kinds f prducts really bring Chinese culture t life. I think a ntebk and a bkmark wuld be perfect.
Part 6Hmewrk
1. Recite the useful expressins.2. Preview the text f the reading part.