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中职英语高教版（2021）拓展模块Unit 4 Corporate Culture精品课件ppt
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这是一份中职英语高教版（2021）拓展模块Unit 4 Corporate Culture精品课件ppt，文件包含Part1-2Unit4CorporateCulture课件-中职专用高二英语同步精品课堂高教版2021·拓展模块2023修订版pptx、1mp4等2份课件配套教学资源，其中PPT共36页， 欢迎下载使用。
knwledge bjectives
ability bjectives
emtinal bjectives
T learn sme wrds and expressins abut crprate culture.
T intrduce crprate culture f sme cmpanies.
T knw the imprtance f crprate culture in develping a cmpany.
Learning bjectives
Culture is like the wind.It is invisible,yet its effect can be seen and felt.文化像风一样。它虽然无影无踪，但影响却无所不在。
What d yu knw abut crprate culture?
企业文化是企业成员共有的哲学、意识形态、价值观、信仰、假定、期望态度和道德规范
企业文化代表了企业内部的行为指南，它们不能由契约明确下来，但却制约和规范着企业的管理者和员工。
Big cmpanies
黄峥的创业观，是本分。
阿里巴巴公司文化“六脉神剑”的价值体系：顾客第一；团体合作；拥抱变化；诚信；激情；敬业。
Task1 Listen and match.
听录音，将下列企业与其特点相匹配。
Task1 Scripts
Dialgue 1W: Ww, this rast duck is s delicius!M: Yes. Quanjude Rast Duck is ne f China’s time-hnred brands.W: What makes it s famus?M: Its special way f cking and lng histry make it well knwn.
1) Quanjude Rast Duck Restaurant
C. lng histry and special cking methd
Dialgue 2M: Hw is yur trip, Mary?W: Terrific! Staying at the Garden Htel impressed me mst.M: Anything special?W: Yes. Their service makes me feel at hme.M: Gd. I’d like t try this htel t.
2) Garden Htel
A. gd service
Dialgue 3W: I heard yu’ve gt a new jb recently.M: Yes. I’ve wrked as a prduct designer at NFD fr 2 mnths.W: Why did yu chse this cmpany?M: Well, NFD fcuses n prduct design. It’s a great place t develp the skills I need.
B. fcusing n prduct design
Dialgue 4W: Have yu heard f BYD?M: The car cmpany?W: Yes. I wnder what the key t its success is.M: Well. BYD believes true greatness can be achieved by ging frward and aiming high.
D. ging frward and aiming high
Language pints analysis
1.brand n. 品牌
药品以不同的品牌名称在世界各地销售。________________________________________________________
e.g:Drugs are sld under different brand names thrughut the wrld.
2.crprate n.企业
企业文化影响企业发展。_______________________________________________
e.g:Crprate culture affects crprate develpment.
Quanjude Rast Duck is ne f China’s time-hnred brands.全聚德烤鸭是中国老字号之一。
3.impress v. 给...留下深刻印象
多用心去打动顾客，商品就会更快售出。_________________________________________________________________________________
e.g: Make the extra effrt t impress the buyer and yu will be rewarded with a quicker sale.
impressin n.印象 impressive adj.令人印象深刻的
Staying at the Garden Htel impressed me mst.住在花园宾馆给我留下的印象最深。
4.fcus v. 聚焦
请专心体会放松的感觉。______________________________________
e.g: Please Fcus n the feeling f relaxatin.
NFD fcuses n prduct design. It’s a great place t develp the skills I need.NFD 专注于产品设计，这是一个培养我所需技能的好地方。
因为担心孩子，她今天很难关注别的事情。______________________________________________________________________________
e.g: It's hard fr her t fcus n anything else tday because she's wrried abut the baby.
5.achieve v.实现；获取
他们为实现国家独立而奋斗了多年。_________________________________________
e.g: They fught fr years t achieve natinhd.
achievement n.成就；成绩
BYD believes true greatness can be achieved by ging frward and aiming high.比亚迪相信，真正的伟大可以通过向前迈进、目标远大来实现。
学校向学业成绩优异者授予奖学金。______________________________________________________________________________
e.g: Schls award schlarships fr high academic achievement.
a sense f achievement 成就感
Task2 Listen and chse.
听录音，选择正确答案。
2) What is Mr. Black interested in? A. Mdern art f China. B. Chinese ecnmy. C. Chinese culture and histry. D. Natural scenery in China.
1) What will Mr. Jhnsn d next week? A. He is ging t visit his friend, Mr. Black. B. He is ging t visit Mrs. Jhnsn wh wrks at BNG. C. He is ging t have a meeting with the secretary f BNG. D. He is ging t have a meeting with the general manager f BNG
3) What are the Palace Museum cultural and creative prducts?A. Ancient things in the Palace Museum.B. Suvenirs f the Palace Museum.C. Prducts made in the Palace Museum.D. Bks abut the histry f the Palace Museum.
5) When will the secretary buy the gifts fr Mr. Black? A. This afternn. B. Next week. C. This weekend. D. Immediately.
4) What gifts des the man suggest buying?A. A bk and a pen.B. A ntebk, a pen and a bkmark.C. A pen and a ntebk.D. A ntebk and a bkmark.
Task2 Scripts
W: Mr. Jhnsn, this is the schedule fr yur visit t BNG next week. Wuld yu like t have a lk?M: OK. Hw abut the meeting with Mr. Black, their general manager?W: I’ve discussed the schedule with his secretary, and everything is settled.M: That’s gd. Have yu prepared any gift fr him?W: I haven’t decided yet. Culd yu give me sme suggestins?M: Well, Mr. Black has wrked in China fr many years. He is interested in Chinese culture and histry.W: S, we shuld buy smething with Chinese characteristics.M: Yes. And I think the Palace Museum ffers sme great cultural and creative prducts.W: Oh, I didn’t knw that. What are they?M: They’re nice-lking suvenirs f the Palace Museum.W: I see.M: And there are many chices, such as ntebks, pens and bkmarks.W: Sunds great. These kinds f prducts really bring Chinese culture t life. I think Mr. Black will lve them.M: Yes. I think a ntebk and a bkmark wuld be perfect.W: OK. I’ll get the gifts ready this afternn. Thank yu very much!
6.settle v.解决
不要退而求其次。______________________________
e.g: Dn't settle fr secnd best.
I’ve discussed the schedule with his secretary, and everything is settled.我已经和他的秘书讨论了日程安排，一切都安排好了。
好的，平静下来。这样你的心脏会受不了。______________________________________________________________________________
e.g: Alright, settle dwn nw, yu’re gnna give yurself a heart attack.
settle dwn 平静下来
7.characteristic n. 特征；特点
有些动物具有人类的特征。______________________________________
e.g: Sme animals have human characteristics.
S, we shuld buy smething with Chinese characteristics.所以，我们应该买一些有中国特色的东西。
我听见了我朋友独特的笑声。_________________________________________
e.g: I heard my friend's characteristics laugh.
adj.特有的；独特的；
8.suvenir n.纪念品
他一直保存着一把勺子，作为旅行纪念。___________________________________________
e.g: He had kept a spn as a suvenir f his jurney.
They’re nice-lking suvenirs f the Palace Museum.它们是故宫博物院漂亮的纪念品。
Task3 Listen and cmplete.
听录音，完成 Smart-Tech 公司的信息表。
Task3 Scripts
W: Gd mrning, sir. What can I d fr yu?M: Gd mrning. There is smething wrng with my phne. It pwers ff fr n reasn and I missed a very imprtant phne call frm my bss yesterday.W: Oh, that’s terrible! It seems that yu need t get a new phne.M: Yes. That’s why I’m here. But it is hard t decide which ne t chse.W: It depends n what functin yu think is the mst imprtant.M: I use the Internet a lt n my phne. The speed f the Internet is the mst imprtant thing fr me.W: Then this mdel frm Smart-Tech may be a gd chice. It can meet yur needs.M: Really? I’ve used a Smart-Tech phne befre, but I dn’t think it was fast.W: Oh, this ne is different. It has the 5G technlgy in it. With this technlgy, yu can surf the Internet with a much higher speed.M: Ww, sunds nice.W: Yes. Their slgan is “Help peple cnnect t the wrld better.”M: Cl.W: And the cmpany has been wrking very hard t put it int practice, and that’s why their phnes are s ppular.
Task4 Cmplete and speak.
选择合适的内容补全对话并跟读。
Ww, s CBS has fllwed the style fr abut 70 years.
D all the CBS stres lk the same?
We begin by making sure they understand the values f ur cmpany.
May I ask where the style came frm?
Yu mean peple share sme same ideas?
9.simplicity n.简单；简约
该设计简单省钱，正适合我们的任务需要。________________________________________________________________
e.g: The cheapness and simplicity f the design makes it ideal fr ur task.
Yu mean the general style f simplicity?你是说简约的风格？It ges back t Mr. David Smith wh established CBS in the 1950s. He believed beauty lay in simplicity.这要追溯到上世纪50年代创立哥伦比亚广播公司的大卫 · 史密斯先生，他认为美在于简单。It has a majr influence.它有很大的影响。
他们将建立自己的军队。_________________________________________
e.g:They wuld establish theirs wn army.
10. establish v.建造；建立
我不想试图去左右他。_________________________________________
e.g: I dn't want t try t influence him.
11. influence n.&v.影响
Task5 Act and practice.
选择一个情境，和同伴编排并表演对话。
Je: Gd mrning, Lily! Welcme t ur cmpany! Culd yu tell me smething abut yurself ? Lily: Gd mrning! I will graduate this year and my majr is cmputer. I’m really fcused and hard-wrking. Je: That’s gd! What d yu want t knw? Lily: Well, I really want t learn smething abut wrking in IT. May I ask what is the cre value f the cmpany ? Je: The cre values are always keeping n explring new technlgy, wrking in team, As the emplyees, yu shuld be very careful and never be afraid f failure and challenges. Lily: Sund nice! I think this pint is very imprtant in the intense market cmpetitin. Je: Is there anything else yu need t knw fr nw? Lily: I dn’t think s. Thank yu!
1.brand n. 品牌2.crprate n.企业3.impress v. 给...留下深刻印象4.fcus v. 聚焦5.achieve v.实现；获取6.settle v.解决7.characteristic n. 特征；特点8.suvenir n.纪念品9.simplicity n.简单；简约10. establish v.建造；建立11. influence n.&v.影响
1.Remember the key wrds and expressins in the perid.
2.Make a dialgue t cnsult abut the crprate culture befre jining the cmpany.
knwledge bjectives
ability bjectives
emtinal bjectives
T learn sme wrds and expressins abut crprate culture.
T intrduce crprate culture f sme cmpanies.
T knw the imprtance f crprate culture in develping a cmpany.
Learning bjectives
Culture is like the wind.It is invisible,yet its effect can be seen and felt.文化像风一样。它虽然无影无踪，但影响却无所不在。
What d yu knw abut crprate culture?
企业文化是企业成员共有的哲学、意识形态、价值观、信仰、假定、期望态度和道德规范
企业文化代表了企业内部的行为指南，它们不能由契约明确下来，但却制约和规范着企业的管理者和员工。
Big cmpanies
黄峥的创业观，是本分。
阿里巴巴公司文化“六脉神剑”的价值体系：顾客第一；团体合作；拥抱变化；诚信；激情；敬业。
Task1 Listen and match.
听录音，将下列企业与其特点相匹配。
Task1 Scripts
Dialgue 1W: Ww, this rast duck is s delicius!M: Yes. Quanjude Rast Duck is ne f China’s time-hnred brands.W: What makes it s famus?M: Its special way f cking and lng histry make it well knwn.
1) Quanjude Rast Duck Restaurant
C. lng histry and special cking methd
Dialgue 2M: Hw is yur trip, Mary?W: Terrific! Staying at the Garden Htel impressed me mst.M: Anything special?W: Yes. Their service makes me feel at hme.M: Gd. I’d like t try this htel t.
2) Garden Htel
A. gd service
Dialgue 3W: I heard yu’ve gt a new jb recently.M: Yes. I’ve wrked as a prduct designer at NFD fr 2 mnths.W: Why did yu chse this cmpany?M: Well, NFD fcuses n prduct design. It’s a great place t develp the skills I need.
B. fcusing n prduct design
Dialgue 4W: Have yu heard f BYD?M: The car cmpany?W: Yes. I wnder what the key t its success is.M: Well. BYD believes true greatness can be achieved by ging frward and aiming high.
D. ging frward and aiming high
Language pints analysis
1.brand n. 品牌
药品以不同的品牌名称在世界各地销售。________________________________________________________
e.g:Drugs are sld under different brand names thrughut the wrld.
2.crprate n.企业
企业文化影响企业发展。_______________________________________________
e.g:Crprate culture affects crprate develpment.
Quanjude Rast Duck is ne f China’s time-hnred brands.全聚德烤鸭是中国老字号之一。
3.impress v. 给...留下深刻印象
多用心去打动顾客，商品就会更快售出。_________________________________________________________________________________
e.g: Make the extra effrt t impress the buyer and yu will be rewarded with a quicker sale.
impressin n.印象 impressive adj.令人印象深刻的
Staying at the Garden Htel impressed me mst.住在花园宾馆给我留下的印象最深。
4.fcus v. 聚焦
请专心体会放松的感觉。______________________________________
e.g: Please Fcus n the feeling f relaxatin.
NFD fcuses n prduct design. It’s a great place t develp the skills I need.NFD 专注于产品设计，这是一个培养我所需技能的好地方。
因为担心孩子，她今天很难关注别的事情。______________________________________________________________________________
e.g: It's hard fr her t fcus n anything else tday because she's wrried abut the baby.
5.achieve v.实现；获取
他们为实现国家独立而奋斗了多年。_________________________________________
e.g: They fught fr years t achieve natinhd.
achievement n.成就；成绩
BYD believes true greatness can be achieved by ging frward and aiming high.比亚迪相信，真正的伟大可以通过向前迈进、目标远大来实现。
学校向学业成绩优异者授予奖学金。______________________________________________________________________________
e.g: Schls award schlarships fr high academic achievement.
a sense f achievement 成就感
Task2 Listen and chse.
听录音，选择正确答案。
2) What is Mr. Black interested in? A. Mdern art f China. B. Chinese ecnmy. C. Chinese culture and histry. D. Natural scenery in China.
1) What will Mr. Jhnsn d next week? A. He is ging t visit his friend, Mr. Black. B. He is ging t visit Mrs. Jhnsn wh wrks at BNG. C. He is ging t have a meeting with the secretary f BNG. D. He is ging t have a meeting with the general manager f BNG
3) What are the Palace Museum cultural and creative prducts?A. Ancient things in the Palace Museum.B. Suvenirs f the Palace Museum.C. Prducts made in the Palace Museum.D. Bks abut the histry f the Palace Museum.
5) When will the secretary buy the gifts fr Mr. Black? A. This afternn. B. Next week. C. This weekend. D. Immediately.
4) What gifts des the man suggest buying?A. A bk and a pen.B. A ntebk, a pen and a bkmark.C. A pen and a ntebk.D. A ntebk and a bkmark.
Task2 Scripts
W: Mr. Jhnsn, this is the schedule fr yur visit t BNG next week. Wuld yu like t have a lk?M: OK. Hw abut the meeting with Mr. Black, their general manager?W: I’ve discussed the schedule with his secretary, and everything is settled.M: That’s gd. Have yu prepared any gift fr him?W: I haven’t decided yet. Culd yu give me sme suggestins?M: Well, Mr. Black has wrked in China fr many years. He is interested in Chinese culture and histry.W: S, we shuld buy smething with Chinese characteristics.M: Yes. And I think the Palace Museum ffers sme great cultural and creative prducts.W: Oh, I didn’t knw that. What are they?M: They’re nice-lking suvenirs f the Palace Museum.W: I see.M: And there are many chices, such as ntebks, pens and bkmarks.W: Sunds great. These kinds f prducts really bring Chinese culture t life. I think Mr. Black will lve them.M: Yes. I think a ntebk and a bkmark wuld be perfect.W: OK. I’ll get the gifts ready this afternn. Thank yu very much!
6.settle v.解决
不要退而求其次。______________________________
e.g: Dn't settle fr secnd best.
I’ve discussed the schedule with his secretary, and everything is settled.我已经和他的秘书讨论了日程安排，一切都安排好了。
好的，平静下来。这样你的心脏会受不了。______________________________________________________________________________
e.g: Alright, settle dwn nw, yu’re gnna give yurself a heart attack.
settle dwn 平静下来
7.characteristic n. 特征；特点
有些动物具有人类的特征。______________________________________
e.g: Sme animals have human characteristics.
S, we shuld buy smething with Chinese characteristics.所以，我们应该买一些有中国特色的东西。
我听见了我朋友独特的笑声。_________________________________________
e.g: I heard my friend's characteristics laugh.
adj.特有的；独特的；
8.suvenir n.纪念品
他一直保存着一把勺子，作为旅行纪念。___________________________________________
e.g: He had kept a spn as a suvenir f his jurney.
They’re nice-lking suvenirs f the Palace Museum.它们是故宫博物院漂亮的纪念品。
Task3 Listen and cmplete.
听录音，完成 Smart-Tech 公司的信息表。
Task3 Scripts
W: Gd mrning, sir. What can I d fr yu?M: Gd mrning. There is smething wrng with my phne. It pwers ff fr n reasn and I missed a very imprtant phne call frm my bss yesterday.W: Oh, that’s terrible! It seems that yu need t get a new phne.M: Yes. That’s why I’m here. But it is hard t decide which ne t chse.W: It depends n what functin yu think is the mst imprtant.M: I use the Internet a lt n my phne. The speed f the Internet is the mst imprtant thing fr me.W: Then this mdel frm Smart-Tech may be a gd chice. It can meet yur needs.M: Really? I’ve used a Smart-Tech phne befre, but I dn’t think it was fast.W: Oh, this ne is different. It has the 5G technlgy in it. With this technlgy, yu can surf the Internet with a much higher speed.M: Ww, sunds nice.W: Yes. Their slgan is “Help peple cnnect t the wrld better.”M: Cl.W: And the cmpany has been wrking very hard t put it int practice, and that’s why their phnes are s ppular.
Task4 Cmplete and speak.
选择合适的内容补全对话并跟读。
Ww, s CBS has fllwed the style fr abut 70 years.
D all the CBS stres lk the same?
We begin by making sure they understand the values f ur cmpany.
May I ask where the style came frm?
Yu mean peple share sme same ideas?
9.simplicity n.简单；简约
该设计简单省钱，正适合我们的任务需要。________________________________________________________________
e.g: The cheapness and simplicity f the design makes it ideal fr ur task.
Yu mean the general style f simplicity?你是说简约的风格？It ges back t Mr. David Smith wh established CBS in the 1950s. He believed beauty lay in simplicity.这要追溯到上世纪50年代创立哥伦比亚广播公司的大卫 · 史密斯先生，他认为美在于简单。It has a majr influence.它有很大的影响。
他们将建立自己的军队。_________________________________________
e.g:They wuld establish theirs wn army.
10. establish v.建造；建立
我不想试图去左右他。_________________________________________
e.g: I dn't want t try t influence him.
11. influence n.&v.影响
Task5 Act and practice.
选择一个情境，和同伴编排并表演对话。
Je: Gd mrning, Lily! Welcme t ur cmpany! Culd yu tell me smething abut yurself ? Lily: Gd mrning! I will graduate this year and my majr is cmputer. I’m really fcused and hard-wrking. Je: That’s gd! What d yu want t knw? Lily: Well, I really want t learn smething abut wrking in IT. May I ask what is the cre value f the cmpany ? Je: The cre values are always keeping n explring new technlgy, wrking in team, As the emplyees, yu shuld be very careful and never be afraid f failure and challenges. Lily: Sund nice! I think this pint is very imprtant in the intense market cmpetitin. Je: Is there anything else yu need t knw fr nw? Lily: I dn’t think s. Thank yu!
1.brand n. 品牌2.crprate n.企业3.impress v. 给...留下深刻印象4.fcus v. 聚焦5.achieve v.实现；获取6.settle v.解决7.characteristic n. 特征；特点8.suvenir n.纪念品9.simplicity n.简单；简约10. establish v.建造；建立11. influence n.&v.影响
1.Remember the key wrds and expressins in the perid.
2.Make a dialgue t cnsult abut the crprate culture befre jining the cmpany.
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