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中职英语高教版（2021）拓展模块Unit 4 Corporate Culture一等奖ppt课件
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这是一份中职英语高教版（2021）拓展模块Unit 4 Corporate Culture一等奖ppt课件，共41页。PPT课件主要包含了Homework等内容，欢迎下载使用。
Knwledge bjectives
Ability bjectives
Emtinal bjectives
Part 1Warming up
Watch and answer
1. Which crprate is intrduced in the vide?
2. What is the crprate culture f the enterprise?
华为核心价值观成就客户、艰苦奋斗、自我批判、开放进取、至诚守信、团结合作
Huawei cre valuescustmer achievement hard wrk self-criticismpen and enterprisingsincere and trustwrthyunity and cperatin
Part 2Reading
Read and match
读下面四段有关企业文化的介绍，划出关键词并将其与相应的企业匹配。
Our cmpany fcuses n prviding the best service by delivering parcels fast and safely t custmers. We believe that a cmpany shuldn’t nly think abut making mney. We’d like t develp a lng-term business, and aim t make peple’s life mre cnvenient with ur best service.
The stry f ur cmpany began in a humble garage, with three friends wrking day and night. It has been imaginatin and hard wrk that have kept us ging frward t became the best in the field f smartphnes. It’s impssible t sum up everything in a single article, but passin has been ne f the mst imprtant factrs.
Our crprate culture is centered n ur custmers because we believe that custmer satisfactin is ur success. As yu knw, we dn’t just sell cffee. We sell an experience. We keep ur stres pen late at night because we want ur custmers t knw there will always be a place fr them t sit dwn and have a cup f cffee.
The histry f ur cmpany is nt lng but we have gt hundreds f millins f users in China. We have invested a lt in technlgy and actively taken part in the develpment f the Internet industry. Our gal is nt just develping technlgy, but enriching the lives f ur users with it.
Read and underline
Crprate culture is the term that describes the values held in cmmn within a cmpany. The culture affects the attitude f emplyees and the way they wrk. The fllwing aspects are all related t crprate culture.Visin A great culture starts with a visin statement, which guides a cmpany’s values and prvides it with purpse. Gd visin statements will help emplyees make right decisins.Values A cmpany’s values are the mst imprtant part f its culture. If the visin statement shws the cmpany’s purpse, the values will tell emplyees hw t achieve it.Practices Values are f little imprtance unless they are put int practice. If a cmpany takes prviding best services as ne f its key values, it may have relative requirements r plicies t encurage emplyees t d it.
读有关企业文化的介绍，标注出关键词。
definatin f crprate culture
functin f crprate culture
读有关企业文化的介绍，划分语篇的结构,总结各段落的主要内容。
Peple N cmpany can build a culture successfully withut peple wh share its values and have the ability t carry them ut. Peple are willing t stick with cultures they like, s mst cmpanies emply thse wh are nt just talented but als fit fr the crprate culture.Histry Every cmpany has its wn histry. It is imprtant t find ut the value f it and make it a key factr when building the crprate culture. Fr example, sme cmpanies may establish cmpany museums t tell their histry, which aims t make their culture mre pwerful.Place Place shapes culture. It is true that the lcatin, cnstructin and decratin f the wrkplace have influence n the values and behavirs f peple wh wrk there.
Read and cnclude
读有关企业文化的介绍，归纳文章结构。
Part 1 Para 1 Definatin and functin f crprate culturePart 2 Para 2 VisinPara 3 ValuesPara 4 PracticesPara 5 PeplePara 6 HistryPara 7 Place
Six aspects f crprate culture
Read and chse
读有关企业文化的介绍，选择正确答案。
What is crprate culture? A. The bks and vides abut a cmpany. B. The values everyne in a cmpany believes in. C. The histry f a cmpany. D. The rules all staff fllw.
2) What is the mst imprtant part f crprate culture? A. The values. B. The peple. C. The histry. D. The visin.
3) If a cmpany takes prviding best services as its key value, what is it likely t require its emplyees t d?A. Ask custmers t wait when they are busy.B. Ask emplyees t learn crprate culture.C. Never argue with custmers.D. Encurage emplyees t create new prducts.
4) A cmpany always prefers t chse peple wh . A. are creative B. have finished internships C. have graduated frm cllege D. share its values
5) Why d sme cmpanies establish cmpany museums? A. T sell their prducts. B. T make the wrkplace mre interesting. C. T emply mre talented peple. D. T make gd use f their histry.
Read and cmplete
再读关于企业文化的介绍，补全下面的信息表。
Part 3Language Learning
行业PPT模板http/hangye/
values n. 价值；价值观念
eg:If sciety is t exist as a unity, its members must have shared values. 社会若要成为一个统一的群体，它的成员就必须有共同的价值观。
attitude n.态度，看法
eg:We all have ur times, but I d tend t have an ptimistic attitude.我们都有自己的时代，但我确实会有一种乐观的态度。
related t 与（某人或某事物）有关
eg:Success f a man is directly related t the chice made by himself. 一个人的成功与他自己的选择直接相关。
make decisin 作决定
eg:It's hard t make decisin withut thinking it ver. 没经过仔细思考很难作出决定。
visin statement 愿景宣言
eg:The cmpany's visin statement utlines its gals fr the next decade.公司的愿景宣言概述了未来十年的目标。
practices n. 实践；练习
eg: The real gains cme in benefits and wrk practices. 但真正的收获来自收益和工作实践。
achieve v.（经努力）达到；获得成功
eg:Teamwrk is required in rder t achieve these aims. 要达到这些目标需要齐心协力。
emplyee n. 雇员emplyer n. 雇主，老板emply n. & v. 使用；雇用emplyment n.使用；职业；雇用emplyable adj. 可雇用者；符合最低雇用要求者
eg:The firm has ver 500 emplyees. 这家公司有500多名雇员。We'll have t check him ut befre we emply him. 我们得先调查一下再雇用他。
pwerful adj.强大的，有影响力的eg:Yu're a pwerful man – peple will listen t yu. 你是个有影响力的人–人们会听你的。
relative requirement 相关需求 eg: Evidence f basic prficiency in English is part f the admissins requirement. 基本英语水平的证明是录取条件的一部分。
purpse n. 目的，意图；目标 eg: The purpse f industry is t create wealth. 勤劳的目的是致富。
during the fair 展会期间
eg:a wrld trade fair 世界交易会a craft/a bk/an antique fair 工艺品展销会；书市；古玩交易会
n behalf f 代表
eg:· The lawyer spke n behalf f his client in curt.律师在法庭上代表他的客户发言。
企业文化影响员工的态度和工作方式。
价值只有付诸实践才有意义。
1.The crprate culture affects the attitude f emplyees and the way they wrk.2.一种伟大的文化始于一个愿景宣言。3.Values are f little imprtance unless they are put int practice.
A great culture starts with a visin statement.
4.我们愿意坚守自己喜欢的文化。5.场地塑造文化。
Peple are willing t stick with cultures they like.
Place shapes culture.
Part 4Writing
读邀请函，将邀请函的结构名称与相应内容匹配。
Dear Ms. Fellini,On behalf f the rganizing cmmittee, I wuld like t invite yu t the 20th Harbin Internatinal Trade Fair. This year’s event is ging t be held frm June 15th t 19th in Harbin Internatinal Exhibitin Center.
1)___________
signature 署名pening 开头mre infrmatinjb title 工作头衔salutatin 称呼语clsing 结尾
3)_________________
2)__________
mre infrmatin
During the fair, a series f business activities will be held. It will be a gd pprtunity t meet Chinese and internatinal partners with prducts and services up t yur expectatin. Yu can g t ur website t learn mre abut the fair and register.
Read and match.
We d hpe yur schedule will allw yu t accept ur invitatin. Lk frward t seeing yu at the fair.Yurs respectfully,Liu QianwenPresidentOrganizing Cmmittee f the 20th Harbin Internatinal Trade Fair
4)__________
5)____________
6)_________
读邀请函，归纳邀请函结构。
Invitatin Letter
再读邀请函，完成其关键信息的备忘录。
The 20th Harbin Internatinal Trade Fair
June 15th t 19th
Harbin Internatinal Exhibitin Center
business activities
Chinese and internatinal partners
根据备忘录，完成给卡特先生的邀请函。
Dear Mr. Carter,On behalf f the rganizing cmmittee, I wuld like t invite yu t 1) . This year’s event is ging t be held 2) in 3) .During the fair, 4) .will be held. It will be a gd pprtunity t 5) . Yu can g t ur website t learn mre abut the fair and register.We d hpe yur schedule will allw yu t accept ur invitatin. 6) . 7) ,Tan JunMarketing Directr8) .
the 20th China Internatinal Fashin Fair
frm March 27th t April 2nd
Shenzhen Exhibitin and Cnventin Center
fashin shws and frums
make yur brand better knwn and find new business partners
Yurs respectfully
Organizing Cmmittee f the 20th China Internatinal Fashin Fair
Lkfrward t seeing yu at the fair.
读邀请函，归纳邀请函的模板。
Dear Ms. \Mr XXX,On behalf f ..., I wuld like t invite yu t This event is ging t be held ...(time) in (smewhere).
During the fair, a series f business activities will be held. It will be a gd pprtunity t Yu can g t ur website t learn mre abut the fair and register.
We d hpe yur schedule will allw yu t accept ur invitatin. Lk frward t seeing yu at the fair.Yurs respectfully,xxxJb title
Part 5Summary
I have mastered the fllwing wrds and expressins: values attitude related t visin statement make decisinpractices achieve emplyeepurpse requirement pwerfuln behalf f during the fair
I have mastered the fllwing sentence structures:The crprate culture affects the attitude f emplyees and the way they wrk.A great culture starts with a visin statement.values are f little imprtance unless they are put int practice.peple are willing t stick with cultures they like.place shapes culture.
A Business Invitatin
Part 6Hmewrk
Event: The 16th China Internatinal Manufacturing Technlgy ShwDate: May 16th t 20th, 2022Place: Beijing-New China Internatinal Exhibitin Center Activities: China Internatinal Machine TlsReasns fr attending: Make brands better knwn and find new business partnerOrganizer: China Natinal Machinery Industry Grup C. Ltd
1.Remember the useful a business invitatin letter accrding t the given infrmatin.
Knwledge bjectives
Ability bjectives
Emtinal bjectives
Part 1Warming up
Watch and answer
1. Which crprate is intrduced in the vide?
2. What is the crprate culture f the enterprise?
华为核心价值观成就客户、艰苦奋斗、自我批判、开放进取、至诚守信、团结合作
Huawei cre valuescustmer achievement hard wrk self-criticismpen and enterprisingsincere and trustwrthyunity and cperatin
Part 2Reading
Read and match
读下面四段有关企业文化的介绍，划出关键词并将其与相应的企业匹配。
Our cmpany fcuses n prviding the best service by delivering parcels fast and safely t custmers. We believe that a cmpany shuldn’t nly think abut making mney. We’d like t develp a lng-term business, and aim t make peple’s life mre cnvenient with ur best service.
The stry f ur cmpany began in a humble garage, with three friends wrking day and night. It has been imaginatin and hard wrk that have kept us ging frward t became the best in the field f smartphnes. It’s impssible t sum up everything in a single article, but passin has been ne f the mst imprtant factrs.
Our crprate culture is centered n ur custmers because we believe that custmer satisfactin is ur success. As yu knw, we dn’t just sell cffee. We sell an experience. We keep ur stres pen late at night because we want ur custmers t knw there will always be a place fr them t sit dwn and have a cup f cffee.
The histry f ur cmpany is nt lng but we have gt hundreds f millins f users in China. We have invested a lt in technlgy and actively taken part in the develpment f the Internet industry. Our gal is nt just develping technlgy, but enriching the lives f ur users with it.
Read and underline
Crprate culture is the term that describes the values held in cmmn within a cmpany. The culture affects the attitude f emplyees and the way they wrk. The fllwing aspects are all related t crprate culture.Visin A great culture starts with a visin statement, which guides a cmpany’s values and prvides it with purpse. Gd visin statements will help emplyees make right decisins.Values A cmpany’s values are the mst imprtant part f its culture. If the visin statement shws the cmpany’s purpse, the values will tell emplyees hw t achieve it.Practices Values are f little imprtance unless they are put int practice. If a cmpany takes prviding best services as ne f its key values, it may have relative requirements r plicies t encurage emplyees t d it.
读有关企业文化的介绍，标注出关键词。
definatin f crprate culture
functin f crprate culture
读有关企业文化的介绍，划分语篇的结构,总结各段落的主要内容。
Peple N cmpany can build a culture successfully withut peple wh share its values and have the ability t carry them ut. Peple are willing t stick with cultures they like, s mst cmpanies emply thse wh are nt just talented but als fit fr the crprate culture.Histry Every cmpany has its wn histry. It is imprtant t find ut the value f it and make it a key factr when building the crprate culture. Fr example, sme cmpanies may establish cmpany museums t tell their histry, which aims t make their culture mre pwerful.Place Place shapes culture. It is true that the lcatin, cnstructin and decratin f the wrkplace have influence n the values and behavirs f peple wh wrk there.
Read and cnclude
读有关企业文化的介绍，归纳文章结构。
Part 1 Para 1 Definatin and functin f crprate culturePart 2 Para 2 VisinPara 3 ValuesPara 4 PracticesPara 5 PeplePara 6 HistryPara 7 Place
Six aspects f crprate culture
Read and chse
读有关企业文化的介绍，选择正确答案。
What is crprate culture? A. The bks and vides abut a cmpany. B. The values everyne in a cmpany believes in. C. The histry f a cmpany. D. The rules all staff fllw.
2) What is the mst imprtant part f crprate culture? A. The values. B. The peple. C. The histry. D. The visin.
3) If a cmpany takes prviding best services as its key value, what is it likely t require its emplyees t d?A. Ask custmers t wait when they are busy.B. Ask emplyees t learn crprate culture.C. Never argue with custmers.D. Encurage emplyees t create new prducts.
4) A cmpany always prefers t chse peple wh . A. are creative B. have finished internships C. have graduated frm cllege D. share its values
5) Why d sme cmpanies establish cmpany museums? A. T sell their prducts. B. T make the wrkplace mre interesting. C. T emply mre talented peple. D. T make gd use f their histry.
Read and cmplete
再读关于企业文化的介绍，补全下面的信息表。
Part 3Language Learning
行业PPT模板http/hangye/
values n. 价值；价值观念
eg:If sciety is t exist as a unity, its members must have shared values. 社会若要成为一个统一的群体，它的成员就必须有共同的价值观。
attitude n.态度，看法
eg:We all have ur times, but I d tend t have an ptimistic attitude.我们都有自己的时代，但我确实会有一种乐观的态度。
related t 与（某人或某事物）有关
eg:Success f a man is directly related t the chice made by himself. 一个人的成功与他自己的选择直接相关。
make decisin 作决定
eg:It's hard t make decisin withut thinking it ver. 没经过仔细思考很难作出决定。
visin statement 愿景宣言
eg:The cmpany's visin statement utlines its gals fr the next decade.公司的愿景宣言概述了未来十年的目标。
practices n. 实践；练习
eg: The real gains cme in benefits and wrk practices. 但真正的收获来自收益和工作实践。
achieve v.（经努力）达到；获得成功
eg:Teamwrk is required in rder t achieve these aims. 要达到这些目标需要齐心协力。
emplyee n. 雇员emplyer n. 雇主，老板emply n. & v. 使用；雇用emplyment n.使用；职业；雇用emplyable adj. 可雇用者；符合最低雇用要求者
eg:The firm has ver 500 emplyees. 这家公司有500多名雇员。We'll have t check him ut befre we emply him. 我们得先调查一下再雇用他。
pwerful adj.强大的，有影响力的eg:Yu're a pwerful man – peple will listen t yu. 你是个有影响力的人–人们会听你的。
relative requirement 相关需求 eg: Evidence f basic prficiency in English is part f the admissins requirement. 基本英语水平的证明是录取条件的一部分。
purpse n. 目的，意图；目标 eg: The purpse f industry is t create wealth. 勤劳的目的是致富。
during the fair 展会期间
eg:a wrld trade fair 世界交易会a craft/a bk/an antique fair 工艺品展销会；书市；古玩交易会
n behalf f 代表
eg:· The lawyer spke n behalf f his client in curt.律师在法庭上代表他的客户发言。
企业文化影响员工的态度和工作方式。
价值只有付诸实践才有意义。
1.The crprate culture affects the attitude f emplyees and the way they wrk.2.一种伟大的文化始于一个愿景宣言。3.Values are f little imprtance unless they are put int practice.
A great culture starts with a visin statement.
4.我们愿意坚守自己喜欢的文化。5.场地塑造文化。
Peple are willing t stick with cultures they like.
Place shapes culture.
Part 4Writing
读邀请函，将邀请函的结构名称与相应内容匹配。
Dear Ms. Fellini,On behalf f the rganizing cmmittee, I wuld like t invite yu t the 20th Harbin Internatinal Trade Fair. This year’s event is ging t be held frm June 15th t 19th in Harbin Internatinal Exhibitin Center.
1)___________
signature 署名pening 开头mre infrmatinjb title 工作头衔salutatin 称呼语clsing 结尾
3)_________________
2)__________
mre infrmatin
During the fair, a series f business activities will be held. It will be a gd pprtunity t meet Chinese and internatinal partners with prducts and services up t yur expectatin. Yu can g t ur website t learn mre abut the fair and register.
Read and match.
We d hpe yur schedule will allw yu t accept ur invitatin. Lk frward t seeing yu at the fair.Yurs respectfully,Liu QianwenPresidentOrganizing Cmmittee f the 20th Harbin Internatinal Trade Fair
4)__________
5)____________
6)_________
读邀请函，归纳邀请函结构。
Invitatin Letter
再读邀请函，完成其关键信息的备忘录。
The 20th Harbin Internatinal Trade Fair
June 15th t 19th
Harbin Internatinal Exhibitin Center
business activities
Chinese and internatinal partners
根据备忘录，完成给卡特先生的邀请函。
Dear Mr. Carter,On behalf f the rganizing cmmittee, I wuld like t invite yu t 1) . This year’s event is ging t be held 2) in 3) .During the fair, 4) .will be held. It will be a gd pprtunity t 5) . Yu can g t ur website t learn mre abut the fair and register.We d hpe yur schedule will allw yu t accept ur invitatin. 6) . 7) ,Tan JunMarketing Directr8) .
the 20th China Internatinal Fashin Fair
frm March 27th t April 2nd
Shenzhen Exhibitin and Cnventin Center
fashin shws and frums
make yur brand better knwn and find new business partners
Yurs respectfully
Organizing Cmmittee f the 20th China Internatinal Fashin Fair
Lkfrward t seeing yu at the fair.
读邀请函，归纳邀请函的模板。
Dear Ms. \Mr XXX,On behalf f ..., I wuld like t invite yu t This event is ging t be held ...(time) in (smewhere).
During the fair, a series f business activities will be held. It will be a gd pprtunity t Yu can g t ur website t learn mre abut the fair and register.
We d hpe yur schedule will allw yu t accept ur invitatin. Lk frward t seeing yu at the fair.Yurs respectfully,xxxJb title
Part 5Summary
I have mastered the fllwing wrds and expressins: values attitude related t visin statement make decisinpractices achieve emplyeepurpse requirement pwerfuln behalf f during the fair
I have mastered the fllwing sentence structures:The crprate culture affects the attitude f emplyees and the way they wrk.A great culture starts with a visin statement.values are f little imprtance unless they are put int practice.peple are willing t stick with cultures they like.place shapes culture.
A Business Invitatin
Part 6Hmewrk
Event: The 16th China Internatinal Manufacturing Technlgy ShwDate: May 16th t 20th, 2022Place: Beijing-New China Internatinal Exhibitin Center Activities: China Internatinal Machine TlsReasns fr attending: Make brands better knwn and find new business partnerOrganizer: China Natinal Machinery Industry Grup C. Ltd
1.Remember the useful a business invitatin letter accrding t the given infrmatin.
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