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高中英语牛津译林版 (2019)选择性必修 第二册Extended reading授课ppt课件
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这是一份高中英语牛津译林版 (2019)选择性必修 第二册Extended reading授课ppt课件，共38页。PPT课件主要包含了Lead-in，Discussion，Reading，Analysis，Para 1，Para 2，Para 3，Para 7，Retelling， Phrases 等内容，欢迎下载使用。
What des it tell us?
Advertising Methds
Have yu ever purchased a prduct r service after seeing the advertisement prmting it? Why r why nt?
Main idea f each paragraph
点击此处添加章节的描述内容，字数不超过20字。
Relatinship
Hw advertising wrks
The technique f creating a slgan
The technique f relating a “ brand ambassadr ”
Prduct placement
The future f advertising
[Para.6] (9) ________________
Prductin placement
[Para.5] (8) ________________
Brand ambassadrs
[Para.4] (7) _________________
[Para.3] (6) ___________________________________
Reasns fr advertising n mass media
Part 1 [Para.1] Intrductin
Part 2 [Para. (1) ______] (2) _________________________________________
Relatinship betweenadvertising and mass media
Part 3 [Para. (3) ______] (4) _________________________________________
Techniques usedby advertisers
Part 4 [Para. (5) ______] Future develpment
Advertising:the pwer f persuasin
Careful reading
What is advertising?
It refers t the activity f prmting a prduct r service. In ther wrds, it refers t persuade peple t buy a prduct r service.
What is the relatinship between advertising and the mass media?
The histry f advertising has always been clsely linked with that f the mass media. Frm the ancient simple advertisements painted n utdr signs t the clrful, interactive nes in smartphne apps, advertising and the mass media have develped in hand.
Why des a cmpany launch a mass media advertising campaign when it wants t prmte a prduct r service?
Because the mass media reaches s many peple, it is a perfect vehicle fr advertisers. In additin t making peple aware f a prduct r service, a successful advertisement will als create a desire t buy, thus bsting business.
Para. 4—Para.6
What ways the advertisers have develped t persuade peple int purchasing their prducts r services?
Slgans, brand ambassadrs and prduct placement.
Hw des advertising wrk?
What ways are slgan used t make us remember the prduct r service?
Slgans use simple but impressive language.
Wh can be a “brand ambassadr”? Why they emply the brand ambassadr t prmte their prduct r service?
A famus actr, a sprts star, r even a fictinal character. Because the mre we like the brand ambassadr, the mre we will be attracted t buy the prduct.
Why did the authr say sme advertisements are nt s bvius? What mass media use prduct placement?
Prduct placement is typically used in films with huge bx-ffice success and TV shws with high ratings. Besides the films and TV shws, ther types f mass media use prduct placement t, including vide games.
What are the past, present and future f advertising?
In the past, advertising was all abut reaching as many peple as pssible with the same message,Nw, advertising is becming mre digital and mre persnalized. In the future, advertising will be even mre abut understanding individual custmers and sending them advertisements that are tailred t special needs.
Further thinking
What is yur favurite advertisement? What techniques des it use t prmte the prduct r service?
Critical thinking
What advantages and disadvantages the advertising brings t us?
•let the custmers knw mre abut the prducts;•sme advertising aims t teach us and help us lead better lives;...
•advertising plays tricks n custmers;•advertising will nt tell peple the cmplete truth;•advertising makes peple puzzle abut what t buy;…
What is yur wn attitude twards it?
1.简而言之2.指代3.换句话说4.说服某人做5.和…相关6.手牵手7.另外,除…之外8.吸引…9.被传达10.越…越…
in shrtrefer t in ther wrdspersuade sb t d…be linked with hand in hand in additin t appeal t get acrssthe mre…the mre…
Language Pints
1. In ther wrds, it tries t persuade peple t buy a prduct r service.
persuade vt. 说服，使信服 n．_____________ adj．_____________ adv．___________
persuasin
persuasive
persuasively
I ______ her t wrk hard at English, but she didn’t listen t me.A. persuadedB. tried t persuadeC. hpedD. suggested
B
我已经说服他好好利用空闲时间来来读更多的书．（persuade）_______________________________________________
I have persuaded him t make gd use f his spare time t read mre bks．
【语境应用】使句子的意思相同或相近。1) I persuaded him t give up playing cmputer games.→I _________ him ________ t play cmputer games any mre.→I __________ him ________ ________ playing cmputer games.2) I culdn’t persuaded myself that he was hnest.→I culdn’t persuaded myself ________ ________ ________.
persuaded nt
persuaded ut f
f his
persuade sb. t d sth. /int ding sth. 说服某人做某事persuade sb. ut f ding sth./ nt t d sth. 说服某人不做某事persuade sb. that … 使某人相信persuade sb. f sth. 让某人相信某事persuasin n. 说服，劝说；信仰
2. If an advertisement is placed n a ppular website r n TV at peak times, a huge number f peple will knw abut the prduct r service it is advertising.
advertise vi.&vt. 做广告，登广告；公布，征聘；展现，宣传advertisement n. 广告，启事；广告宣传advertising n. 广告活动，广告业
3. In additin t making peple aware f a prduct r service, a successful advertisement will als create a desire t buy, thus bsting business.
aware f: 意识到；知道
becme aware f 对……知道, 明白; 意识到be aware that… 察觉到、意识到make sb. aware f sth. 使某人明白某事s/as far as I’m aware 据我所知awareness n. 认识，意识raise ne’s awareness 提高某人的意识
【语境应用】完成句子。1) The little girl _________________ having dne wrng. 这个小女孩儿没有意识到自己做错了事。2) They suddenly __________________ peple lking at them. 他们突然意识到人们在看着他们。3) Officials have tried t ______________ abut histry. 官员们努力提高人们对历史的认识。4) 你有没有意识到已经出了问题？(翻译) Were yu aware that smething was wrng?
was nt aware f
became aware f
raise awareness
apart frm, in additin t/besides, except
4. And what message des it try t get acrss?
get acrss: 被传达，被理解；把……讲清楚I spke slwly, but my meaning didn’t ________________（被理解）.听众们都理解了你的发言了吗？Did yur speech ______ ______ ______ the audience?
get acrss t
当你组织一场广告宣传活动时，有许多不同的方式可用来传达讯息。你的意思并未真正被别人理解。Yur meaning didn't really _____________________.
There are lts f different ways t get yur message acrss when yu are putting tgether an ad campaign.
【拓展】get短语：get n/alng 相处融洽；进展get dwn 写下，记下get ver 克服；恢复，痊愈
get away frm 摆脱 get rid f 除掉，摆脱get thrugh 通过，到达，完成，接通电话 get int 上（车），陷入（困境），习惯于get ut f 离开，逃避，规避，抛弃（习惯）
【语境应用】用适当的介词或副词填空。1) It is nt a serius illness, and she will sn get ________ it.2) D yu get ________well with yur new classmates?3) He was fllwed by a grup f reprters trying t get ________ every wrd he said.4) I have tried t get my pint ________.5) I will be with yu as sn as I get ________ this wrk.
5. We absrb these marketing messages withut thinking abut them t much, yet they prbably have an effect n us the next time we g shpping.
absrb vt. 掌握，理解；吸收；吸引注意
absrbed adj. 被……吸引，全神贯注 be absrbed in
___________________ xygen/light/heat/knwledge吸收
absrb / take in
我全神贯注的看书，没有看到你走进了房间．（absrb）______________ a bk，I didn't see yu__________ the rm．
他集中精力学习。(1)___________________________________________________ （fcus／fix)(2)____________________________________________________ (absrb)(3)____________________________________________________ (apply)(4)__________________________________________________ (cncentrate)
He fcused/fixed his attentin n his study.
He was absrbed in his study.
He applied himself t his study.
He cncentrated (his attentin) n his study.
6. … and we are very likely t receive special discunts and prmtins targeted specifically at us.
be likely t: smething that is likely will prbably happen r is prbably true 有可能It is likely that ... It是形式主语，真正主语是that从句。eg Jack is likely t be in Lndn this autumn. An accident is likely t happen at the crssing. It is nt likely that I shuld accept such an ffer.
【语境应用】完成句子。1) Peter很有可能申请一份兼职工作。 ________ ________ ________ ________ ________ Peter will apply fr a part-time jb.2) 一定要提醒我，因为我可能会忘记。 D remind me because ________ ________ ________ ________.
It is very likely that
I’m likely t
7. …and we are very likely t receive special discunts and prmtins targeted specially at us .
They were selling everything ______ a discunt.
If that is the nly cpy n the shelf, I’ll ________________________（给你打折）.
give yu a discunt
Practice :1. Yu shuld a______________ fr smene in the newspaper t lk after the huse while we’re away. 2. He is used t having his clthes made by that______________（裁缝）． 3. China has always been a key s ____________ f keeping the East Asia stable and peaceful. 4. A(n) ______________(大使) is an imprtant representative frm a freign cuntry. 5. He studied philsphy and ______________at Cambridge. He learns that abuse can lead t bth ________________ and emtinal prblems and a __________________ disturbed persn can’t cntrl his behaviur.
psychlgical
psychlgically
What des it tell us?
Advertising Methds
Have yu ever purchased a prduct r service after seeing the advertisement prmting it? Why r why nt?
Main idea f each paragraph
点击此处添加章节的描述内容，字数不超过20字。
Relatinship
Hw advertising wrks
The technique f creating a slgan
The technique f relating a “ brand ambassadr ”
Prduct placement
The future f advertising
[Para.6] (9) ________________
Prductin placement
[Para.5] (8) ________________
Brand ambassadrs
[Para.4] (7) _________________
[Para.3] (6) ___________________________________
Reasns fr advertising n mass media
Part 1 [Para.1] Intrductin
Part 2 [Para. (1) ______] (2) _________________________________________
Relatinship betweenadvertising and mass media
Part 3 [Para. (3) ______] (4) _________________________________________
Techniques usedby advertisers
Part 4 [Para. (5) ______] Future develpment
Advertising:the pwer f persuasin
Careful reading
What is advertising?
It refers t the activity f prmting a prduct r service. In ther wrds, it refers t persuade peple t buy a prduct r service.
What is the relatinship between advertising and the mass media?
The histry f advertising has always been clsely linked with that f the mass media. Frm the ancient simple advertisements painted n utdr signs t the clrful, interactive nes in smartphne apps, advertising and the mass media have develped in hand.
Why des a cmpany launch a mass media advertising campaign when it wants t prmte a prduct r service?
Because the mass media reaches s many peple, it is a perfect vehicle fr advertisers. In additin t making peple aware f a prduct r service, a successful advertisement will als create a desire t buy, thus bsting business.
Para. 4—Para.6
What ways the advertisers have develped t persuade peple int purchasing their prducts r services?
Slgans, brand ambassadrs and prduct placement.
Hw des advertising wrk?
What ways are slgan used t make us remember the prduct r service?
Slgans use simple but impressive language.
Wh can be a “brand ambassadr”? Why they emply the brand ambassadr t prmte their prduct r service?
A famus actr, a sprts star, r even a fictinal character. Because the mre we like the brand ambassadr, the mre we will be attracted t buy the prduct.
Why did the authr say sme advertisements are nt s bvius? What mass media use prduct placement?
Prduct placement is typically used in films with huge bx-ffice success and TV shws with high ratings. Besides the films and TV shws, ther types f mass media use prduct placement t, including vide games.
What are the past, present and future f advertising?
In the past, advertising was all abut reaching as many peple as pssible with the same message,Nw, advertising is becming mre digital and mre persnalized. In the future, advertising will be even mre abut understanding individual custmers and sending them advertisements that are tailred t special needs.
Further thinking
What is yur favurite advertisement? What techniques des it use t prmte the prduct r service?
Critical thinking
What advantages and disadvantages the advertising brings t us?
•let the custmers knw mre abut the prducts;•sme advertising aims t teach us and help us lead better lives;...
•advertising plays tricks n custmers;•advertising will nt tell peple the cmplete truth;•advertising makes peple puzzle abut what t buy;…
What is yur wn attitude twards it?
1.简而言之2.指代3.换句话说4.说服某人做5.和…相关6.手牵手7.另外,除…之外8.吸引…9.被传达10.越…越…
in shrtrefer t in ther wrdspersuade sb t d…be linked with hand in hand in additin t appeal t get acrssthe mre…the mre…
Language Pints
1. In ther wrds, it tries t persuade peple t buy a prduct r service.
persuade vt. 说服，使信服 n．_____________ adj．_____________ adv．___________
persuasin
persuasive
persuasively
I ______ her t wrk hard at English, but she didn’t listen t me.A. persuadedB. tried t persuadeC. hpedD. suggested
B
我已经说服他好好利用空闲时间来来读更多的书．（persuade）_______________________________________________
I have persuaded him t make gd use f his spare time t read mre bks．
【语境应用】使句子的意思相同或相近。1) I persuaded him t give up playing cmputer games.→I _________ him ________ t play cmputer games any mre.→I __________ him ________ ________ playing cmputer games.2) I culdn’t persuaded myself that he was hnest.→I culdn’t persuaded myself ________ ________ ________.
persuaded nt
persuaded ut f
f his
persuade sb. t d sth. /int ding sth. 说服某人做某事persuade sb. ut f ding sth./ nt t d sth. 说服某人不做某事persuade sb. that … 使某人相信persuade sb. f sth. 让某人相信某事persuasin n. 说服，劝说；信仰
2. If an advertisement is placed n a ppular website r n TV at peak times, a huge number f peple will knw abut the prduct r service it is advertising.
advertise vi.&vt. 做广告，登广告；公布，征聘；展现，宣传advertisement n. 广告，启事；广告宣传advertising n. 广告活动，广告业
3. In additin t making peple aware f a prduct r service, a successful advertisement will als create a desire t buy, thus bsting business.
aware f: 意识到；知道
becme aware f 对……知道, 明白; 意识到be aware that… 察觉到、意识到make sb. aware f sth. 使某人明白某事s/as far as I’m aware 据我所知awareness n. 认识，意识raise ne’s awareness 提高某人的意识
【语境应用】完成句子。1) The little girl _________________ having dne wrng. 这个小女孩儿没有意识到自己做错了事。2) They suddenly __________________ peple lking at them. 他们突然意识到人们在看着他们。3) Officials have tried t ______________ abut histry. 官员们努力提高人们对历史的认识。4) 你有没有意识到已经出了问题？(翻译) Were yu aware that smething was wrng?
was nt aware f
became aware f
raise awareness
apart frm, in additin t/besides, except
4. And what message des it try t get acrss?
get acrss: 被传达，被理解；把……讲清楚I spke slwly, but my meaning didn’t ________________（被理解）.听众们都理解了你的发言了吗？Did yur speech ______ ______ ______ the audience?
get acrss t
当你组织一场广告宣传活动时，有许多不同的方式可用来传达讯息。你的意思并未真正被别人理解。Yur meaning didn't really _____________________.
There are lts f different ways t get yur message acrss when yu are putting tgether an ad campaign.
【拓展】get短语：get n/alng 相处融洽；进展get dwn 写下，记下get ver 克服；恢复，痊愈
get away frm 摆脱 get rid f 除掉，摆脱get thrugh 通过，到达，完成，接通电话 get int 上（车），陷入（困境），习惯于get ut f 离开，逃避，规避，抛弃（习惯）
【语境应用】用适当的介词或副词填空。1) It is nt a serius illness, and she will sn get ________ it.2) D yu get ________well with yur new classmates?3) He was fllwed by a grup f reprters trying t get ________ every wrd he said.4) I have tried t get my pint ________.5) I will be with yu as sn as I get ________ this wrk.
5. We absrb these marketing messages withut thinking abut them t much, yet they prbably have an effect n us the next time we g shpping.
absrb vt. 掌握，理解；吸收；吸引注意
absrbed adj. 被……吸引，全神贯注 be absrbed in
___________________ xygen/light/heat/knwledge吸收
absrb / take in
我全神贯注的看书，没有看到你走进了房间．（absrb）______________ a bk，I didn't see yu__________ the rm．
他集中精力学习。(1)___________________________________________________ （fcus／fix)(2)____________________________________________________ (absrb)(3)____________________________________________________ (apply)(4)__________________________________________________ (cncentrate)
He fcused/fixed his attentin n his study.
He was absrbed in his study.
He applied himself t his study.
He cncentrated (his attentin) n his study.
6. … and we are very likely t receive special discunts and prmtins targeted specifically at us.
be likely t: smething that is likely will prbably happen r is prbably true 有可能It is likely that ... It是形式主语，真正主语是that从句。eg Jack is likely t be in Lndn this autumn. An accident is likely t happen at the crssing. It is nt likely that I shuld accept such an ffer.
【语境应用】完成句子。1) Peter很有可能申请一份兼职工作。 ________ ________ ________ ________ ________ Peter will apply fr a part-time jb.2) 一定要提醒我，因为我可能会忘记。 D remind me because ________ ________ ________ ________.
It is very likely that
I’m likely t
7. …and we are very likely t receive special discunts and prmtins targeted specially at us .
They were selling everything ______ a discunt.
If that is the nly cpy n the shelf, I’ll ________________________（给你打折）.
give yu a discunt
Practice :1. Yu shuld a______________ fr smene in the newspaper t lk after the huse while we’re away. 2. He is used t having his clthes made by that______________（裁缝）． 3. China has always been a key s ____________ f keeping the East Asia stable and peaceful. 4. A(n) ______________(大使) is an imprtant representative frm a freign cuntry. 5. He studied philsphy and ______________at Cambridge. He learns that abuse can lead t bth ________________ and emtinal prblems and a __________________ disturbed persn can’t cntrl his behaviur.
psychlgical
psychlgically
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