2021新课标名师导学高考英语译林版第一轮总复习讲义：必修4Unit1　Advertising

Module 4

Unit 1　Advertising


对应学生用书p54
项目
内　容
核心单词

单词拼写(根据汉语或首字母提示完成句子)

1.This necklace is a real ____________(便宜货) at such a low price.

2.He loved experimenting and his ____________(目标) was to become a scientist like his father.

3.I'm ____________(有决心的) to work out the problem， though it is a bit challenging.

4.It's believed that this project will be of great ____________(益处) to the younger generation.

5.If the pain continues，____________(咨询) your doctor.

6.Local residents have ____________(作出反应) angrily to the news.

7.The agents u____________ them to sell their house while the market was good.

8.Generally speaking， cancer can only be controlled， not c____________.

9.To care about your children's m____________ health is as important as to care about their physical health.

10.I r____________ getting to the theater an hour early to be sure you can get tickets.

[答案]

1.bargain　2.aim　3.determined　4.benefit　5.consult　6.reacted　7.urged　8.cured　9.mental　10.recommend

词性转换(用所给词的适当形式填空)

1.He tried to ____________ her but failed. It appeared that what he said wasn't ____________ at all.(persuade)

2.Rose's father is a ____________ mechanic so she has become ____________ at repairing bicycles too.(skill)

3.On April 1st， if you are ____________， others will call you an April ____________which usually makes you seem ____________.(fool)

4.The students are sure to ____________ from the new timetable， which is ____________ to their health and study.(benefit)

5.We launched a big advertising campaign to ____________ our new toothpaste， and the ____________ succeeded at last. In return for our efforts， all the staff in our department were ____________.(promote)

6.The clothes ____________ chose several models to try on his newly ____________ clothes.(design)

7.He was ____________ at the ____________ news， for I could see his ____________ look on his face.(shock)

8.She is a ____________ girl， so we know that once she has ____________ to do something， she will make her dream come true with great ____________.(determine)

9.The man insisted that he was ____________ and that he was as straight as an arrow. Anyone who doubted his ____________ was wrong.(innocence)

10.In his ____________ of the novel， John ____________ various aspects of the author's own life.(analyse)

11.A lot of ____________ waste from the chemical works polluted the river， which brought ____________ to the local people.(poison)

12.There are some ____________ at our club. If you have any question， you can ____________ them without delay.(consult)

[答案]

1.persuade；persuasive　2.skilled；skil(l)ful　3.fooled；fool；foolish　4.benefit；beneficial

5.promote；promotion；promoted　6.designer；designed　7.shocked；shocking；shocked

8.determined；determined；determination　9.innocent；innocence　10.analysis；analyses/analysed

11.poisonous；poison　12.consultants；consult


重点短语
汉译英
1.旨在，目的是____________________　　2.知道，明白，意识到________________　　3.欺骗，捉弄__________________

4.惊奇于……__________________ 5.上市；投放市场__________________ 6.处理，应付________________

7.上……的当________________ 8.警醒某人……________________ 9.对……感到满意________________

10.欺骗某人做某事______________ 11.把……表达清楚________________ 12.习惯于……________________

13.弄清楚，弄懂________________ 14.对……关心________________ 15.力劝某人做某事________________

16.对……感到厌倦________________ 17.吸引；呼吁________________ 18.说服某人做某事________________

19.考虑；想到；记得……__________ 20.组织；汇集；组装________________ 21.死于________________

22.太快，过早________________

[答案]

1.be meant to　2.be aware of　3.play tricks on　4.be amazed at　5.go on the market　6.deal with　7.fall for

8.shock sb.into doing sth.　9.be satisfied with　10.trick / fool sb.into doing sth.　11.get sth.across

12.be used to sth./ doing sth.　13.figure out　14.be concerned with　15.urge sb.to do sth.　16.be bored with

17.appeal to　18.persuade sb.into doing / to do sth.　19.have...in mind　20.put sth.together　21.die from / of

22.all too soon

句型操练·背诵与仿写
1.All it says is that it fights it， and that is not the same thing at all.(P2，L18­19)
[仿写]你所说的一切就是只有你自己是对的，别人都错了。

All ____________ is that ________________________， and ______________________________.

2.Our main aim is to discourage young people from smoking.(P19，L7­8)

[仿写]我们的职责是帮助孩子们更好地成长。

Our duty ________________________________________.

3.We will also publish an article in the school magazine informing students about the dangers of smoking， and we will organize an essay competition as well.(P19，L20­22)

[仿写]他来信告诉我他通过了考试，并且他还报名参加了夏令营。

He wrote to me __________________________________， and ____________________________as well.

4.After you have decided who your audience is， it is time to decide what you want the audience to know or think about.(P18，L16­17)

[仿写]是你全力以赴的时候了。

It is time ______________________________________.

[答案]

1.you say；only you are right；that others are wrong

2.is to help children (to) grow better

3.telling me of / about his passing the exam；he entered for a summer camp

4.for you to go all out / do your best 或(that) you went all out / did your best


对应学生用书p55
☆重点单词☆
1.persuade (persuades / persuaded / persuaded / persuading)
vt.劝说，说服
I finally managed to __persuade__her__to__ go out for a drink with me.
我最后终于想法子说服她跟我一起出去喝一杯。
Don't let yourself be persuaded into buying things you don't really want.
不要让别人说服你去买你并不需要的东西。
同/ 近义词：
reason with / advise
温馨提示：
persuade表示 “已劝服”，强调动作的结果；如果表示劝说某人做某事，未必获得成功，则应说advise sb.to do sth.或try to persuade sb.to do sth.。
The doctor __tried__to__persuade__ my father __to__ give up smoking， but he wouldn't listen.＝ The doctor __advised__ my father __to__ give up smoking， but he wouldn't listen.
医生劝我的父亲戒烟，但他就是不听。
必记搭配：
persuade sb.to do / into doing... 说服某人做……
persuade sb.not to do / out of doing... 说服某人不要做……
persuade sb.that... / persuade sb.of... 使某人相信……

完成汉译英：
①那个推销员说服我们买他的产品。
The salesman __________________________________ his product.
②我们已经竭尽全力说服他不要做出愚蠢的决定。
We have done our best ________________ a silly decision.
③我正力图劝他放弃这种尝试。
I am trying ____________________ give up the attempt.
[答案]
①persuaded us to buy / persuaded us into buying　
②to persuade him out of making / to persuade him not to make　③to persuade him to
2.urge (urges / urged / urged / urging)
vt.催促，力劝，大力推荐，极力主张
n.强烈的欲望，冲动
Brown urged her __to__consider__her__decision__carefully__.
布朗极力劝说她仔细考虑她的决定。
I urge that you (should) read this report carefully.
我劝你仔细看看这份报告。
同/ 近义词：
persuade / convince
温馨提示：
urge做动词时后面接指人的词和不定式，意为“催促……”，并隐指被催促者有相悖的回应。后面有时接that从句，从句用虚拟语气，谓语动词为should＋动词原形，其中should可以省略。
必记搭配：
urge sb.to do sth. 力劝 / 要求 / 催促某人做某事
urge that sb.(should) do sth. 极力主张某人做某事
3.recommend (recommends / recommended / recommended / recommending)
v.推荐，推举；介绍；劝告，建议
同/ 近义词：
suggest
温馨提示：
recommend作“建议，劝告”解释时，后面常接v­ing分词和宾语从句，但接从句时从句中要用虚拟语气，谓语动词为should＋动词原形，其中should可以省略。
必记搭配：
recommend sth. to sb. 向某人推荐……
recommend sb. as 推荐某人为……
recommend doing 建议做某事 (＝advise / suggest doing sth.)
recommend sb.to do sth. 建议某人做某事(＝advise sb.to do sth.)
recommend sb./ sth.for...推荐某人做……/推荐某物用作……
recommend ＋that... 建议……(从句谓语用“should＋动词原形”，should可以省略)

完成汉译英：
①他建议我改变生活方式。
He recommended ______________ my way of life.
＝He recommended that ________________ my way of life.
②你能给我介绍一本好书吗？
Can you________________________________________________________________________？
语法填空：
③It is often recommended that children ________________(offer) chances to get close to nature.
④He recommended ____________(read) the book before seeing the movie.
[答案]
①me to change； I (should) change
②recommend a good book to me
③(should) be offered　④reading
4.determine (determines / determined / determined / determining)
v.确定，裁定；安排；核算，测定；查明；使下定决心(后接on sth.或to do sth.)
He determined to go / that he (should) go at once.
他决心立刻就走。
He has not determined what he will study.
他还没有决定学什么。
His advice determined me to drink and smoke no more.
他的劝告使我决定不再抽烟喝酒了。
同/ 近义词：
decide
温馨提示：
determine后常加不定式，有时加on，upon和动名词；
He has determined to propose a new method.
他决定要提议个新方法。
determined adj. 坚决的；有决心的
be determined to do sth. 坚决要做某事
determination n. 决心；果断
a man of determination 有决断力的人
在需要用动词­ed形式做状语的句子中，常用determined…，而不用being determined…。类似的还有seated， convinced， lost， exhausted， hidden等。
必记搭配：
determine on sth. 决定某事
determine to do sth. 决定做某事
5.benefit (benefits / benefited / benefited / benefiting)
vt.有益于
vi.受益
n.利益，好处
I can see the advantages of this for you，but how will I benefit？
我能看出这件事对你有益，可是我将如何受益呢？
Many thousands __have__benefited__from__ the new treatment.
千千万万的人已受益于这种新疗法。
She has had the benefit of a first­class education.
她获益于受过一流教育。
All donations are used for __the__benefit__of__ disabled children.
所有的捐款都用于残疾儿童的福利。
同/ 近义词：
profit / advantage / interest
温馨提示：
beneficial adj.有益的；有帮助的
必记搭配：
benefit sb./ sth. 使……受益
benefit from / by... 从……中受益
make benefit from... 从……中谋利
be of benefit to 对……有好处
be beneficial to... 对……有益
for the benefit of... 为了……的利益 / 好处
6.mean (means / meant / meant / meaning)
vt.表示……的意思，含……之意；为……的征兆，意味着……；意欲，图谋
The signal means your message has been received.
这个信号表示你发送的信息已经收到了。
__What__he__means__ is that we'll have to start the whole thing again.
他的意思是说我们必须一切重新开始。
We're meant to write our names at the top of the exam paper.
(按照规定)我们应该把姓名写在考卷上方。
These chairs __are__meant__for__ guests.
这些椅子是为客人们准备的。
同/ 近义词：
intend / plan / attempt
温馨提示：
meaningful adj.重要的；重大的；意味深长的
meaningless adj.毫无意义 / 价值的；不重要的
必记搭配：
mean to do sth. 打算或意图做某事
mean doing sth. 意味着做某事
mean sb.to do sth. 打算让某人做某事
had meant to do sth.＝meant to have done sth. 本打算做……(而实际未做)
be meant to do 目的是……；旨在……(相当于be designed / intended to...)；(尤因某人的吩咐或根据职责)应该做某事
【运用提升】
Ⅰ.选择括号内适当的单词填空。
1.She broke away from him and ran outside， ____________(made / determined / attracted) never to go to another dance.
2.At first he was opposed to the plan， but we managed to ____________(advise / expect / persuade) him.
3.He said he would ____________(suggest / command / recommend) me to Mr.Li as his assistant.
4.That was a health programme to ____________(benefit / favor / sense) everyone.
[答案与解析]
1.determined。句意：她甩开他，跑了出去，决定不会再去参加别的舞会了。此处为动词­ed形式做状语。
2.persuade。句意：起初他反对这个计划，但我们设法说服了他。
3.recommend。句意：他说他会推荐我做李先生的助手。suggest建议；command命令；recommend推荐。
4.benefit。benefit 此处用作动词，意思是“有益于；有利于”。句意：那是一项对人人都有好处的健康计划。
Ⅱ.用括号内单词的正确形式填空。
1.She has been meaning ____________(call) her sister these days， but still hasn’t got around to it.
2.______________(urge) on by the crowd，the Italian team scored two more goals.
[答案与解析]
1.to call。mean to do sth.打算做某事。句意：这些天她一直打算给她的姐姐打电话，但还是没有抽出时间打。
2.Urged。句意：受到观众的激励，意大利队又进了两个球。句子的主语the Italian team 与urge 之间为逻辑上的动宾关系，故用过去分词形式，做原因状语。
Ⅲ.完成句子。
1.I ____________ him ______________________ me at last.(persuade)
我终于说服他借车给我了。
2.The big concert， which ____________ money for the victims of the hurricane in Australia， worked out very well.
旨在于为澳大利亚的飓风受害者筹集资金的音乐会最后的结果非常好。
3.They ____________ figure out what was wrong with the machine.(determine)
他们决心弄清楚这台机器出了什么毛病。
[答案]
1.persuaded； to lend his car to
2.was meant to raise
3.determined to / were determined to
☆核心短语☆
1.习惯于……；适应于……　　be __used__ to sth./ doing sth.
I'm not used to the way you speak to me.In other words，I don't want to continue our conversation.
我不习惯你跟我讲话的方式。换句话说，我不想继续我们的谈话。

过去常常做某事　　　　used __to__do__sth.__
被用来做某事　 __be__ used __to__do__sth.__
没有用处　 be of __no__use__
做某事是没用的　 It is no use __doing__sth.__
思考：英语当中有很多短语中含有to且to为介词，请你试试，再写出5个好吗？
________________________________________________________________________
________________________________________________________________________
[答案] appeal to 迎合；对……有吸引力　lead to 导致　drink to 为……干杯　do good to 对……有好处　look up to 尊重　refer to 提及；涉及；参考　contribute to 促成；是……的原因　dedicate to 致力于　get close to 靠近　admit to 承认　add up to 加起来总计　apply to 向……申请　due to 由于　owing to 由于　thanks to 多亏　up to 多达　in addition to 另外　according to 根据；依据
2.爱上，倾心于；上……的当　　　　__fall__ for
She fell for him at first sight.
她对他一见钟情。

落后于　　　　　　　fall __behind__
爱上某人　 fall __in__love__with__sb.__
养成……的习惯 fall __into__the__habit__of__doing__sth.__
入睡 fall __asleep__
生病 fall __ill__
3.使……明白，使理解；表达，传达　get sth.__across__
He's not very good at getting his ideas across.
他不太善于向别人清楚地表达自己的想法。

各处走动；传播　　　　get __about__/__around__
开始着手做某事　 get __down__to__(doing)__sth.__
解决；克服 get __over__
重新做某事 get __back__to__sth.__
和……联系 get __in__touch__with__
摆脱，除掉，处理掉 get __rid__of__
通过，穿过；接通电话 get __through__
聚集，欢聚 get __together__

语法填空：
①He has a way to get his opinion ____________ while using as few words as possible.
②The Spring Festival usually comes in January or February，when people in China get____________to celebrate it.
③If we can get ____________ our present difficulties，then everything should be all right.
④If he works hard at his lesson， I guess he can get ____________ the final exams.
[答案] ①across　②together　③over　④through
4.汇集，组装，装配　　put sb./ sth.__together__
Tom loves taking apart clocks.However，he never manages to put them together again.
汤姆喜欢把钟表拆开。但是，他从来不能把它们再次组装起来。

放下，放在一边　　　put __aside__
放回原处　 put __back__
镇压；写下 put __down__
提出 put __forward__
执行，实现 put __into__effect__
使生效 put __into__/__in__force__
增加体重 put __on__weight__
全心全意做某事 put __one's__heart__and__soul__into__ sth.
【运用提升】
Ⅰ.选择括号内适当的短语填空。
1.During the coming international meeting， the Minister will____________(put aside / put forward) her country's main demands in the economic and commercial fields.
2.When the revolution is developing rapidly， some people are bound to ____________(fall for / fall behind / ask for).
3.We must try to ______(get through / get across / get rid of) our blindness and raise the level of our political awareness.
4.Mary is really good at taking notes in class.She can ____________(put down / put together) almost every word her teacher says.
[答案与解析]
1.put forward。put aside放下，放在一边；put forward提出。句意：在即将到来的国际会议上，这个部长将提出她的国家在经济和商业领域方面的主要要求。故选put forward。
2.fall behind。fall for 上……的当，受……的骗；fall behind 落后；ask for 要求。句意：在革命急速发展的时候，总不免有人要落伍的。故选fall behind。
3.get rid of。get through通过，完成，接通电话；get sth. across to sb.使某人了解某事，向某人讲清楚某事；get rid of摆脱。句意：我们必须努力摆脱盲目性，提高我们的政治觉悟。故选get rid of。
4.put down。put down记下，写下；put together组成整体。句意：玛丽善于在课堂上记笔记，她几乎能把老师所说的每一个字记下来。故选put down。
Ⅱ.根据句意，从所提供的词组中选择恰当的词组填入相关的句中。注意词形的变化。
be used to；deal with；fall for；
play tricks on；figure out；even if；get...across；
appeal to；put...together；die from
1.Three passengers ____________ the terrible traffic accident which happened last week.
2.The old man and his wife have ____________ living a simple life.
3.As customers，we should be careful not to ____________ the tricks of advertisers.
4.He took the computer apart and then he was unable to ________ the computer ____________.
5.Children，as well as adults， usually ____________ each other on Halloween.
6.It is becoming increasingly difficult to ____________ traffic problems in some big cities.
7.____________ I fail to achieve my goal this time， I won’t be discouraged.
8.Looking at the puzzled expressions on their faces，I knew that I failed to ____________ my point____________.
9.Now the expert， together with his students， has written an easy­to­read book that will ____________ those interested in learning the causes of cancer.
10.The present situation is very complex， so I think it will take me some time to ____________ its reality.
[答案与解析]
1.died from。句意：三名乘客死于上周发生的可怕的交通事故中。分析句子结构和语境可知，空处时态是一般过去时；再结合句意可知，die from意为“死于(外因)”，符合题意，故填died from。
2.been used to　3.fall for
4.put；together　5.play tricks on
6.deal with。句意：在一些大城市处理交通问题变得越来越困难。“处理”用词组deal with，位于动词不定式符号to之后用词组的原型，故填deal with。
7.Even if。考查固定用法。句意：即使我这次没有达到目标，我也不会气馁。在even if/though引导的让步状语从句中，一般用一般现在时表示将来。
8.get；across
9.appeal to。句意：现在，这位专家和他的学生们一起写了一本通俗易懂的书，这本书将会吸引那些有兴趣学习癌症病因的人。appeal to吸引，助动词will后面用动词原形，故填appeal to。
10.figure out
☆关键句型及惯用法☆
1.We are so used to them that we often do not even realize how many we see and hear in a day.(P2，L1­2)
译：我们对他们(广告)太习以为常了，我们甚至常常意识不到一天当中能见到、听到多少广告。
[so...that...“如此……以至于……”]
在此结构中，so是副词，that是连词，在句中引导结果状语从句。
She was so angry that she couldn't say a word.
她是如此生气，以至于她一句话都说不出来。
Our team played so well that we won the game.
我们队踢/打得很好，结果赢了比赛。
so / such...that...常用的句型有：
(1)so＋adj./ adv.＋that 从句
He studied so hard that he passed the important exam.
他学习如此努力，结果通过了那次重要的考试。
(2)so＋adj.＋a / an＋可数名词单数＋that从句
It is so interesting a book that I want to buy it.
这是如此有趣的一本书，以至于我想把它买下来。
(3)so＋many / few / much / little ＋可数名词复数 / 不可数名词＋that 从句
There is so much noise here that I can't hear you.
这里的噪音这么大，以至于我听不到你在说什么。
(4)such＋a / an＋adj.＋可数名词单数＋that从句
This is such an expensive car that I can't afford to buy it.这辆车如此贵，以至于我买不起。
(5)such＋adj.＋不可数名词 / 可数名词复数＋that从句
It was such fine weather that we decided to go on an outing.
天气如此好，以至于我们决定去郊游。

完成句子：
①He is ______________________ he can answer all the questions.
他很聪明以至于他能回答所有问题。
②I don't think our relations will suffer for ________________________________________________________________________
____________.
我认为这样的小吵小闹不会妨碍我们之间的关系。
单句语法填空：
③Jack is ____________ an honest worker that we all believe him.
④Can you believe that in ____________ a rich country there should be ____________ many poor people？
[答案]
①so clever that　②such small quarrels
③such　④such； so
2.Not all ads play tricks on us though.(P3，L27)
译：但并非所有的广告都跟我们玩花招。
(1)[not all...]
句中not all表示部分否定。英语中表示全体意义的词如all，both，every等用于否定句中，意义上构成部分否定，即“并非……都……”。
Not all horses run fast.
并非所有的马都跑得快。
Both of my parents are not workers.
我的父母并不都是工人。
Not every student can answer the question.
并不是每个学生都能回答这个问题。
all，both，every用于否定句中，不管not一词位于句首还是句中，都表示相同的含义，即是“不都”，而非“都不”。not在句中时，不要理解为完全否定。
思考：
a.要表达完全否定的意义，可以用哪些词？
________________________________________________________________________
b.请用两种方式翻译：“并非所有的蚂蚁都出去觅食。”
________________________________________________________________________
c.翻译：“他们都不在那儿。”
________________________________________________________________________
[答案]
a.no， none， neither， never， nothing， nobody， not any， nowhere， no more， no longer， no way等。
b.All ants don't go out for food.
Not all ants go out for food.
c.Neither / None of them was / were there.
(2)[though adv.可是，然而，不过]
本句中though用作副词，常用于口语中，可以置于句尾或插入句中。
I told you to shut the door. You didn't shut it， though.
我对你说过要关门，可是你还是没关。
There's no excuse， though， for hurting her feelings.
然而没有理由伤害她的感情。
思考：though通常用作什么词类，你能说说它的用法吗？
________________________________________________________________________
[答案]
1)though通常用作从属连词，表示“虽然……，但是……”，不能和but连用，但可以和yet连用。此时相当于although，放在句首，引导让步状语从句。
Though / Although it was hot， he wore a coat.
虽然天热，但是他还穿着大衣。
若though所引导的从句与主句的主语相同，而且从句谓语动词中有be动词，则从句中主语与be动词可省略。
Though (he is) rich， he is not happy.
虽然他富有，但是他并不快乐。
2)even能和though组合表示强调，构成even though，表示“即使……也……”(＝even if)。如：
Even if / Even though we could afford it， we wouldn't go abroad for our vacation.
即使我们付得起这笔钱，也不出国度假。
3)though引导让步状语从句时可以倒装，此时可用as替换。
Bravely though / as they fought，they had no chance of winning.
虽然他们打得很勇敢，但还是没有机会获胜。

选词填空：
①His clothes， ____________(instead / though / either) old and worn， looked clean and of good quality.
[答案与解析]
though。instead代替，而不是；though尽管(放在句末、句中)；either也(用于否定句)。句意：他的衣服虽然破旧，但看上去干干净净，质地也好。
句型转换：
②Though he was unsatisfied with the payment， he took the job just to get some work experience.
＝Unsatisfied __________________________，he took the job just to get some work experience.
[答案] though he was with the payment
【运用提升】
Ⅰ.选择括号内适当的单词或短语填空。
1.He walks ____________(very / too / so) slowly to get there on time.
2.____________(Since / However / Though) she was no more than 22， she was already a highly successful businesswoman.
3.____________(None of / Not all / All) the bees go out for honey. Some work in the honeycomb as guards and workers.
4.The wind was ____________(so / too) strong ____________ (that / to) we could hardly move forward.
[答案与解析]
1.too。too... to表示“太……而不能……”。句意：他走得太慢，以至于不能按时到那。
2.Though。句意：虽然她才22岁，但她已经是一位非常成功的女商人了。
3.Not all。由后句可知并不是所有的蜜蜂都出去找食物了，not 与all，every，both等词连用，表示部分否定。
4.so；that。这题考查so...that...“如此……以至于……”，strong是形容词，用so修饰。句意：风刮得那么大，我们简直寸步难行。
Ⅱ.句型转换。
She is so excellent a runner that nobody can match her in the competition.
＝So ________________ that nobody can match her in the competition.
[答案] excellent a runner is she

对应学生用书p59
Ⅰ.语法填空[黑体部分为本单元的单词或短语]
阅读下面短文，在空白处填入1个适当的单词或括号内单词的正确形式。
The ability of advertising 1.____________ (persuade) people to buy a product or service， or to believe in an idea is a hot topic. While advertisements are ideally meant to inform us about products， many people believe that they actually fool us 2.____________ purchasing things we don't really need.
In the early 20th century，cigarette corporations used advertisements to promote smoking as stylish and cool， even 3. ____________(get) “doctors” to recommend it for its health benefits. Eventually， the poisonous contents of cigarettes 4.____________(discover)， and a nationwide campaign helped to educate people about the relationship between smoking and lung cancer. When it was revealed how common it is to die from tobacco use， people in many countries began to look down on smoking for 5.____________(it) negative health effects and other side 6.____________(effect)， like bad breath.
Today， companies continue to target different groups，7.________(especial) the youth. They use different kinds of media，like eye­catching posters and memorable slogans， to appeal to young people.Have you ever purchased a designer bag or jacket？ Maybe the design appealed to you personally—or maybe you fell for 8.____________ advertising trick！
It can be difficult to determine whether we really want something，9.____________ whether we are just being persuaded by skilful advertising. 10.____________ you rely on your own analysis， you can avoid being fooled.
[答案]
1.to persuade　2.into　3.getting　4.were discovered　5.its
6.effects　7.especially　8.an　9.or　10.If/When
Ⅱ.完成句子
1.Mr.Wang， who now takes up (a career in) advertising， used __________________________.
王先生过去是个烟鬼，他现在从事广告工作。
2.Because he smoked a lot of cigarettes， he came down____________________， which not only led to his economic loss but made him __________________________.
因为吸烟太多，他得了肺癌，这不仅使他蒙受了经济损失，同时也承受着精神压力。
3.His family urged him ________________________ and the doctor ____________ he stop smoking and receive treatment.
他的家人力劝他向医生咨询，医生建议他戒烟并接受治疗。
4.Mr.Wang adopted the doctor's advice and finally he was ______________________.
王先生采纳了医生的建议，最终把病治好了。
5.Later he ______________________ more people to give up smoking.
后来他决心去说服更多的人戒烟。
6.He started ______________________ campaign to appeal to people not to be a slave to / of tobacco；otherwise they would possibly ____________________ related to smoking.
他开展了反对吸烟的广告活动来呼吁人们不要做烟草的奴隶；否则，他们有可能会死于与抽烟有关的疾病。
[答案]
1.to be a heavy smoker
2.with lung cancer； suffer from mental stress
3.to consult a doctor； recommended
4.cured of his illness
5.determined to persuade
6.an anti­smoking ad； die from diseases