英语选择性必修 第二册Extended reading课文ppt课件

这是一份英语选择性必修 第二册Extended reading课文ppt课件，共55页。PPT课件主要包含了Contents，Headline等内容，欢迎下载使用。
Learning bjectives
Understand why and hw advertising persuades peple int purchasing a prduct r service. Analyse the writing techniques f the article. Research an event in a chsen area thrugh cperatin and explratin. Use grup wrk t write and present the news reprt.
1. Lead in2. Reading3. Discussin4. Prject5. Language pints6. Summary7. Assessment8. Hmewrk
01. Lead in
Guess what the vide is abut?
It’s an advertisement.
Where d advertisements usually appear?
Advertisements are ften shwn n TV, particularly at peak time. There are many advertisement psters and billbards alng the streets t. They can als appear in newspapers, magazines and at the cinema. Advertisements are als very ppular n the Internet.
Have yu ever purchased a prduct r service after seeing the advertisement prmting it? Why?
Optin 1I ften buy biscuits if a famus persn I knw is printed n the package, thugh I actually dn’t like biscuits. Buying the biscuits gives me a feeling f being a part f the fashin trend.
Optin 2I dn’t easily believe in advertisements. I prefer buying smething fr its design, especially its shape and clur. Althugh nt all advertisements prvide fake infrmatin, I dn’t feel cmfrtable fllwing them. I think we shuld care fr the quality f a prduct rather than it ppularity.
02. Reading
Read fr main idea f each paragraph.
Relatinship
brand ambassadr
Prduct placement
Read fr structure.
Para. 2 Relatinship
Para. 1 Definitin
Para. 3 Reasns
Para. 4 Slgans
Para. 5 Brand ambassadrs
Para. 6 Prduct placement
Para. 7 Develpment
Paras. 2-3: Relatinship between advertising and mass media.
Paras.4-6: Techniques used by advertisers.
Para.7: The future
Read fr main idea.
The passage intrduces the definitin f advertisement, its relatinship with the mass media, techniques used t persuade peple and its future.
Read fr infrmatin: paragraph 1
What is the purpse f advertising?
Advertising is actually meant t prmte a prduct r service, trying t persuade peple t buy it.
Read fr infrmatin: paragraphs 2-3
1. Hw have advertising and the mass media develped hand in hand?2.What is the purpse f a mass media advertising campaign?
The histry f advertising has always been clsely cnnected with that f the mass media. As media channels have grwn in number and type, s have advertisements.
A mass media advertising campaign is ften launched by a cmpany t make its prduct r service knwn t peple, creating in peple a desire t buy.
Read fr infrmatin: paragraphs 4-6
1. What is the pwer f memrable slgans?2. What is a “brand ambassadr”?3. What types f mass media use prduct placement?
Memrable slgans can nt nly bst sales but als even becme part f ppular culture.
A “brand ambassadr” is a famus actr r actress, a sprts star, r even a fictinal character that a cmpany r its prduct is linked t.
Typically, films and TV shws with high ratings tend t use prduct placement. S d vide games.
Read fr infrmatin: paragraph 7
What is the difference between advertising in the past and in the future?
In the past, advertising was t reach as many peple as pssible with the same message, while in the future, it will be even mre abut understanding individual custmers and sending them advertisements that are tailred t their specific needs.
Critical thinking
What is the relatinship between Paragraph 2 and Paragraph 7?
These tw paragraphs ech each ther in the idea that advertising develps hand in hand with the mass media all alng the histry.
03. Discussin
Discuss the fllwing questins with yur partner.
1. What is yur favrite advertisement? What techniques des it use t prmte the prduct r service?2. What is yur attitude twards advertising tailred t individual custmer’s needs? Give reasns fr yur answer.
Pssible answerMy favurite advertisement is fr a smartphne. It uses trendy music and creative camera angles t shw ff the smartphne’s features, while flashing the simple but catchy slgan: “Next Generatin”. It presents images f happy energetic yung peple using the phne t take phts and make vides, with keywrds flashing like “Ready! Actin!”. This smartphne’s advertisement prmises me a bright future and a life f happiness. It makes me feel a part f a cnfident generatin that is full f vitality and will becme high achievers in the future.
What is yur favrite advertisement? What techniques des it use t prmte the prduct r service?
Optin 1I am fr advertising tailred t individual custmers’ needs. It prevents custmers frm being disturbed by advertisements they are nt interested in and as a result helps them find the prducts r services they are lking fr mre easily. Custmers will als feel mre valued as these advertisements address them n a persnal level.
What is yur attitude twards advertising tailred t individual custmer’s needs? Give reasns fr yur answer.
Optin 2I am against adverting tailred t individual custmers’ needs. With persnalized advertisements, peple can see nly a very narrw selectin f prducts r services, withut a chance t learn abut ther prducts r services. What’s mre, if their needs change r they have t share their device with smene else, these persnalized advertisements may nt reflect the things they really want t buy.
As a class, discuss what areas f news yu are interested in. Yu can use the ideas belw r think f ther ideas. Then in grups, chse ne area f news and pick an event in this area t reprt n.
cmmunity educatin entertainment envirnment medicine sprt technlgy transprt
1. Which area and event wuld yur grup like t research?2. Why d yu want t research this event?
Pssible answer
We are ging t d research n the utdr activities fr children held by the lcal cmmunity last week.
Because it was the first time fr the lcal children t attend such activities.
Review what yu have learned abut news reprt and answer the fllwing questins.
1. What is the structure f a news reprt?2. What wuld be yur pririty in yur news reprt? Why?3. Hw wuld yu present the infrmatin in terms f language style?
Structure f a news reprt－Inverted pyramid
A news reprt is written in the structure f an inverted pyramid. It usually begins with the lead, fllwed by imprtant details, and then the least imprtant nes.If necessary, the backgrund f the event r ther supprting infrmatin can be added in t.
Features f a news reprt---Inverted pyramid
detailed infrmatin
cncise attractive vivid
the mst imprtant infrmatin（wh what when where hw why ）
backgrund r supprting infrmatin
What wuld be yur pririty in yur news reprt? Why?
We wuld put ur pririty n hw the activities made the lcal children happier than befre, as we believe that utdr activities shuld play a bigger rle in develping entertainment fr children.
Hw wuld yu present the infrmatin in terms f language style?
We wuld reprt the event in an bjective manner by using simple but frmal language.
Read the news reprt in part C n page 13 and fill in the fllwing table.
The leadwh: students f a Nanjing senir high schlwhere: a lcal nursing hmewhen: last weekendwhat: bring jy t the elderly and brighten up their daywhy & hw: vlunteer there
Students f a Nanjing senir high schl brught jy t the elderly and brightened up their day by vlunteering at a lcal nursing hme last weekend. The nursing hme, lcated n a husing estate, has mre than 150 senir citizens, sme f whm are ver 90 years ld.
Yuth vlunteers make a difference
The bdyDetailed infrmatin:
The nursing hme has mre than 150 senir citizens.The students taught the residents hw t use mbile phnes and g nline n the cmputer.They had activities such as Chinese painting and calligraphy tgether after lunch.Su Ming, 16, said he hped t return t the nursing hme regularly.
Thugh it was the first time many f the students had taken part in a vlunteer prgramme like this they were eager t share varius interesting tpics with the residents, such as hw t use mbile phnes and g nline n the cmputer after lunch,the residents and the yung vlunteers amusedthemselves with art activities which included Chinese painting and calligraphy, they enjyed eachther’s cmpany s much that Xu Ming sixteen said he hped t return t the nursing hmeregularly t spend time with the senirs that he made friends with.
Wang Hng, the prgramme rganizer said, “ I was cncerned that the students and the senir residents wuldn’t get alng easily, but it turned ut t be the exact ppsite. I can say that tday’s activities have made a big difference t the lives f the residents as well as the students. ”
using qutes
Tips: intrduce wh yu are quting use the exact wrds they say r remain faithful use reprting verbs like say, tell r ask
Wrk in grups, allcate yur tasks and research the chsen event by using different types f mass media.
Put tgether yur infrmatin t write the new reprt.
05. Language pints
1. After lunch the residents and the yung vlunteers amused themselves with art activities...
amuse vt. & vi.  （提供）消遣, 逗笑
(1) amuse neself with　以……自娱(2) amusement n. [U]娱乐, 消遣; [C]娱乐活动t ne’s amusement让人感到愉快(有趣) 的是(3)amused adj. 感到有趣的be amused at (with/by)以……为乐, 对……感到有趣(4)amusing adj. 有趣的, 引人发笑的
【即学活用】用所给单词的适当形式填空1. Taking exercise nt nly keeps the students _______ (amuse) but als builds up their strength. 2. He had a terrific sense f humur and was hardly _______ (amuse) at many things. 3. “I dn’t really see this experiment as scary, I see it almst as an __________ (amuse), ”she said. 4. Apparently the girls are nt at all _______ (amuse) by the whle business.
2. .., but it turned ut t be the exact ppsite.
It didn’t turn ut as I had wished. 结果并不如我所愿。In times f crisis I knw which friends I can turn t. 在危难关头我知道能投靠哪些朋友。I relish the challenge f ding jbs that thers turn dwn. 我喜欢接受挑战做别人拒绝做的工作。Dn’t wrry. I’m sure yur missing glasses will turn up sner r later. 别担心, 我相信你丢失的眼镜迟早会出现的。
turn ut 生产; 结果是; 证明是
【词块积累】turn n/ff　打开/关掉turn up出现, 露面; 调大(声音)turn dwn关小; 调低; 拒绝turn in上交; 归还turn t求助于, 转向turn ver翻动; 移交
【即学活用】用适当的介词或副词填空1. Tm had t turn _____ the invitatin t the party last weekend because he was t busy. 2. He turned __ the frest department fr help but was tld that nthing wuld grw there. 3. Hwever, if I had t give up ne f them, I wuld turn ___ the TV rather than switch ff my cell phne r cut ff the Internet. 4. The bk ________t be ne that has appealed t the wrld fr mre than 350 years.  
__________________ (使)增添乐趣; (使)明亮__________________ 养老院__________________ 住宅区__________________ 超过；不仅仅；非常__________________ 渴望做某事__________________ 有影响；起作用__________________也；和
brighten up
nursing hme
husing estate
make a difference
be eager t d sth.
根据汉语提示填空1. 她用灯让房间变亮。 She used lamps t ________ ___ the rm. 2. 她告诉我出国留学有它的长处和短处。 She tld me studying abrad had its wn strengths__ ___ __ weaknesses．3. 如果你有坚强的意志并且永不放弃，你也可以有所作为。 Yu can als ____ _ ________ if yu have a strng will and never give up. 4. 他一个多星期没有去学校，急切地想回去。 He ___ _____ _ be back after mre than a week’s absence.5. 已经证明，音乐在我们的日常生活中扮演着重要的角色。 'This museum is ____ ____ a building.
was eager t
06. Summary
[Para.6] (6) ________________
[Para.5] (5) ________________
Brand ambassadrs
[Para.4] (4) _________________
[Para.3] (3) ___________________________________
Reasns fr advertising n mass media
[Para.2] Relatinship
Part 1 [Para.1] Intrductin
Part 2 [Para. 2-3] (1) _________________________________________
Relatinship betweenadvertising and mass media
Part 3 [Para. 4-6] (2) _________________________________________
Techniques usedby advertisers
Part 4 [Para. 7] Future develpment
Advertising:the pwer f persuasin
07. Assessment
Answer the fllwing questins t assess yur perfrmance. Then wrk in grups and exchange with yur partners.
1. What questins can yu ask t decide whether a news reprt is trustwrthy?2. What d yu think f yur writing abut nline news media? List 2 r 3 sentences that yu are the mst satisfied with.3. What advertising techniques des an effective advertisement use? Which wrks best fr yu? Why?4. Did yu have any difficulty ding the prject f this unit? If yes, what was it?5. What new wrds have yu learned frm this unit? List sme f them. 6. What grammar have yu learned frm this unit? Make a sentence with the grammar.7. What tip have yu learned frm this unit? Explain it briefly.8. Hw are yu ging t imprve yur verall perfrmance? Make an actin plan.*Assess yur learning f vcabulary and grammar by ding language practice n pages 57-58.
Reread the passage and fill in the blanks. 　　Advertising, an activity f 1.____________ (prmte) a prduct r service and trying 2.___________ (persuade) yu t buy a prduct r service, has becme part f ur mdern life. 3.____ media channels have grwn in number and type, s they have 4._____________(advertisement). When a cmpany wants t prmte a prduct r service, it ften 5.________ (launch) a mass media advertising campaign.
advertisements
　　6._____(base) n the psychlgy behind creating a desire t buy, advertisers have develped ways f persuading peple 7.____ purchasing their prducts r services, including creating a 8.__________ (memry) slgan, linking their cmpany r prduct t a “brand ambassadr” 9.____ using prduct placement in films and games. Advertising in 10.____ future will be mre persnalized and tailred t specific needs.  
请根据你所在学校或社区发生的一件事，写一篇不少于 80 词的新闻报道，要求包含标题、导语和主体部分。注意：1.词数80左右； 2.可适当增加细节，以使行文连贯。
Cmmunity hlds envirnmental prtectin activity​Our cmmunity held a “Green Neighbrhd” activity last Saturday t imprve residents’ envirnmental awareness.​Over 200 peple jined in. Vlunteers picked up litter in the park, planted 50 saplings, and gave ut leaflets n waste srting. Many kids learned t classify garbage crrectly. “It’s everyne’s duty t prtect ur hme,” said a resident. The activity ended with cheers, leaving the cmmunity cleaner and greener.
Pssible versin