高中英语上教版 (2020)选择性必修第一册Reading and interaction优质课备课ppt课件

这是一份高中英语上教版 (2020)选择性必修第一册Reading and interaction优质课备课ppt课件，文件包含Unit3PartAReadingandinteraction精讲课件-2023-2024学年高一英语同步精品课堂上教版2020选择性必修第一册pptx、AReadingandinteraction分层练习2023-2024学年高一英语同步精品课堂上教版2020选择性必修第一册原卷版docx、AReadingandinteraction分层练习2023-2024学年高一英语同步精品课堂上教版2020选择性必修第一册解析版docx等3份课件配套教学资源，其中PPT共40页， 欢迎下载使用。

仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而浸多也著于竹帛谓之仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而
Pre-reading activity
Which f these might influence yu t buy a prduct?
a TV advertisement
a celebrity
a special ffer
a friend's recmmendatin
a favurable nline review
genuine needs
Have yu ever heard f stealth marketing?
stealth marketinga methd f advertising yur prducts withut letting peple realize yu are trying t make them buy smething
Reading cmprehensin
Cmprehensin wrk
Read the passage and answer the questins.
(1) What examples f stealth marketing are given in the first paragraph?(2) Hw is stealth marketing different frm nrmal advertising?
(3) What kind f peple are usually hired as stealth marketers? Why?(4) Hw des stealth marketing wrk? List what cmpanies and marketers d respectively.
(5) What is Tanya Fulham's attitude t stealth marketing? Why des she think s?(6) What des the psychlgist think f stealth marketing?
Read the summary belw and fill in each blank with a suitable wrd based n the language f the passage. Yu may change the frm if necessary.
The passage discusses the issues f stealth marketing, including its definitin, the way it 1)___________, as well as different attitudes twards it. Unlike nrmaladvertising, which can be recgnized n billbards r in fashin magazines, stealth marketing can be hard t 2)___________.
That is, we are usually unaware that we are being targeted--it 3)___________us. Cmpared with 4)___________marketing campaigns, stealth marketing is cheaper and mre effective. Befre 5)___________their new prducts, cmpanies target the mst ppular peple n scial media and 6)___________them as stealth marketers.
Because these marketers have a lt f fllwers, they can easily 7)___________ther peple's chices and pinins.Peple are divided in their pinins n stealth marketing. Marketers like Tanya are happy t get free 8)___________f new prducts and insider knwledge.
She desn't think stealth marketing is 9)___________Hwever, ther peple are wrried because it is hard t draw a brderline between free advice and marketing, and they are in the dark as t wh t10)___________r listen t.
Deep reading
In the passage, the writer illustrates stealth marketing with a lt f examples and qutes.Study them and the guiding questins in pairs and discuss why the writer uses them.
Wrk in pairs and discuss the questins.
(1) What d yu think abut stealth marketing? Is it dishnest?(2) D yu want t be a stealth marketer like Tanya? Why r why nt?
Mini-prject
Finding ut abut stealth marketers
Think abut the peple and things arund yu, give an example f stealth marketing and describe the way it wrks.
• Discuss the questins in grups.Can yu find examples f stealth marketing in these places? Hw des it influence yu?
• Share an example f stealth marketing within yur grup.• Select ne persn t reprt n behalf f yur grup.
We can ften find fake reviews n scial media and shpping websites.In sme cases, a persn may give five-star reviews and make sme psitive cmments n their latest purchases. In exchange, they will get a discunt, r even free prducts. I think it is a kind f stealth marketing because there is an element f deceptin in it.
Our findings
Fcus n language
Read the passage again. Study the cllcatins abut advertising in bld in the passage and match them t definitins 1-8.
(1) prducts that are unnecessary and very expensive(2) cheaper than usual(3) a planned series f advertisements (e.g. in magazines r nline)(4) weekly r mnthly fashin publicatins
(5) mre infrmatin abut smething that ther peple may nt knw(6) a cmpany that cmes up with ideas fr advertisements(7) examples f a prduct given t custmers fr free(8) the image r stry assciated with the name f a brand
Cmplete the sentences with the crrect frm f the phrases belw. There is ne phrase yu dn't need.
• n the cntrary • be identical t • n the spt• make any difference • sign à cntract • make a purchase • cnventinal wisdm • launch a campaign • n display
(1) Plenty f research has been devted t figuring ut whether class size____________t learners' academic perfrmance.
(2) Befre___________always be sure t read thrugh itcarefully. Otherwise, yu may make a big mistake.
(3) It is imprtant t keep the receipt when yu___________.
(4) We d nt live t think___________we think in rder t live well.
(5) T succeed, smetimes yu have t g against______________because it culd be wrng in yur case.
(6) There are many new prducts ________at the trade shw, and this is a sign f the rapid prgress we have made.
(7) The tw girls___________many peple thught they were twins.