北师大版（2019）高二英语选择性必修第二册 Unit 6《Topic talk viewing workshop》课件

这是一份北师大版（2019）高二英语选择性必修第二册 Unit 6《Topic talk viewing workshop》课件，共22页。

Unit 6 Topic talk & Viewing workshop北师大版（2019）高二英语选择性必修第二册The MediaWhat kind of media do you use often? What do you use each one for?Text BuilderThe radio helps give people ____________ ___________________________________________ ______________________________________________________________________. On the other hand, the Internet gives us so much _____________________________________.Text Builder quick news about traffic information,weather conditions, news broadcasts, economic or political discussions, the latest musicdiverse information about the worldI use so much media on a daily basis. I _______________________________________ in the mornings; and in the afternoons, I ___________________________________. In the evenings, I ______________________________ ___________. Text Builderlike listening to broadcasts on the radiocatch up on news via the Internet enjoy watching TV or films with my familyOne advantage is that __________________ ____________________ hence it can be difficult to __________________________._______________________________________________________ is really challenging.Text Builder there is so much diverse informationfind the right informationFiguring out what to acknowledge and what to dismissMedia allows us to _____________________ _______________ and it can also __________ ____________________, so we can _________ _____________________________________.Text Builder know what’s going on in the world outline problems in society work together to find ways to solve themUse the Text Builder to talk about what kind of media you often use to get information.Text BuilderActivity 4-page1131. What does Ben use the Internet for?1232. What type of media does Anna prefer to use?3. What didn’t Anna know about the Internet?Viewing workshopWhat types of adverising may be considered digital?displayadvertisingsearchbannerads onmobilephonesmobileadvertiseingvideosocialmidea interms ofpopularadvertisingVideo watch1. Clients in Asia have no interest in digital advertising. ( )2. The advertising communities believe that they need to be where the consumers are. ( )3. Advertisers tend to take a wait-and-see approach to find out if digital advertising is going to be a trend before putting major investments in it. ( )4. The real catalysts for growth within digital advertising are only on the mobile phone. ( )Video watch1. Clients in Asia have no interest in digital advertising. ( )2. The advertising communities believe that they need to be where the consumers are. ( )3. Advertisers tend to take a wait-and-see approach to find out if digital advertising is going to be a trend before putting major investments in it. ( )4. The real catalysts for growth within digital advertising are only on the mobile phone. ( )FFTTIdentify a user’s _______ from his online behaviourGet the customer’s data and go back ________________Sell the advertiser an _________________ against that particular user behaviourWatch Part 2Identify a user’s _______ from his online behaviourGet the customer’s data and go back ________________Sell the advertiser an _________________ against that particular user behaviourWatch Part 2intereststo an advertiseradvertising spaceWatch Part 3a. to make advertising as relevant and less annoying to a particular user b. localise the product offering.c. to bring control and transparency back to advertisers.Watch Part 3a. to make advertising as relevant and less annoying to a particular user b. localise the product offering.c. to bring control and transparency back to advertisers.√√√HomeworkPreview Lesson 1Prepare for DictationCollect the exercisebookEnglish weekly课程结束