初中英语人教新目标 (Go for it) 版七年级上册Section B教案设计

Lesson Plan for Unit 7 B2b

Teaching material

   Go for it 七上  Unit 7 How much are these clothes?  Section B2b Mr. Cool’s Clothes Store

   这篇文本为一则广告，主要采用降价促销这一营销策略来吸引顾客，文本结构清晰，有招徕顾客的开头结尾，用提问的方式来吸引读者的注意，并且考虑到不同买者（女孩、男孩）的需求。因为本单元围绕不同衣物及买东西问价格而展开，该广告只采用了降价这种促销方式，其实结合实际生活，还有很多种其他方式，如送优惠券，多买多送，包邮等，在为学生铺垫写作时，可激活学生思维进行讨论，加入更多使广告更加吸引消费者的策略。

Students Analysis

  The students are in 7th Grade at Entel Foreign Language School. Most of them are active in class and they get easily involved in class when competing with other groups. They have already learned about different kinds of clothes and are able to ask and answer about prices. And they have learned many adjectives to describe things.

Lesson Objectives

By the end of the class, the students will

1) be able to use the following expressions by making an ad for a store:

  a ... store ; at one’s great sale; at very good prices; for .../for ..., only, Come to...., Come and buy, Do you like..? Do you need...? dollar(s), yuan

2) understand the following topic related expressions by T’s presentation:

  attract, attractive, strategy, big sale, 70% off, customer

3) know the following ways to write an attractive ad and be able to use them to write their own ads.

   a. Invite customers to the store at the beginning and the end

   b. Use the selling strategy of big sale

   c. Ask questions to attract customers' attention

   d. Think about different customers' needs

   e. Use more adjectives to describe the things in the store

   f. Use other selling strategies such as gifts, buy one get one free, and coupons

4) know some well-known sales promoting days(Thanksgiving Day, Boxing Day, Black Friday) in western countries by watching the video clip and practicing the target expression at a great sale.

5) be aware of the sales promoting strategies employed in ads and think critically from the customers’ perspective and then possibly make rational purchase decisions in their everyday life.

Lesson Outcome

   Ss work in groups to design an ad for their own store using the language and strategies learned in class.

Teaching key points:

         to summarize the language and strategies used in the text and then use them properly in their own ad.

         to brainstorm other possible ways to make the ad more attractive and then use them properly in their own ad.

Teaching difficulties:

         To use the prepositions at, for correctly in the phrase of at one’s great sale, at very good prices, they have... for...dollars, for girls, for boys.

Teaching Procedure

Activity 1: Watch a video clip from Good luck Charlie and answer the following Wh-questions.

1) What do they want to buy? Why do they have to wait in line on Thanksgiving Day?

The laptops are really cheap. People sell them for only 49 dollars. They are at terrific/very good prices.

2) Where can they buy the things?

Ss Compare another two photos: one store on big sale with lots of customers and another with no customers to elicit big sale, at a great sale

3) When can they buy things at a great sale?

Teacher leads Ss to discuss on the occasions when stores are on big sale and get to know some shopping festival home and abroad such as Double Eleven and Black Friday.

4) How do they know things are at a great sale?

They read some ads.

5) Where can we see ads?

On TV, in the newspaper, on the Internet, on the street... So ads can be everywhere.

6) Why do people put ads everywhere?

To attract more customers.

设计意图：

由学生熟悉的《查莉成长日记》视频片段导入有利于活跃课堂气氛，提高学生的兴趣和参与的积极性。与此同时，通过观看视频内容，可以激发学生对于购物的图式，回忆过往的购物经历，与此同时教师呈现目标语言，为之后的课堂听力、阅读、讨论以及写作做好铺垫。

Activity 2: Listen, Read and Imitate.

1)  Ss listen to the an ad and fill in the price tags.

2)  Ss check the answers by asking their peers the questions“How much are their ...?”and ask the question as They have...for...dollars.

3)  Ss read after the recording, mark the tone and imitate the tone, especially the stress.

设计意图：

在听力过程中寻找具体价格有利于培养学生的听力能力；让学生自己问问题，既是对之前学习内容的巩固，也有利于提高课堂学生的参与度；模仿课文的重音和语调有助于学生更好地体会广告的亮点。

Activity 3: Compare the text with a simplified version with only the price information

Ss compare the two texts and look for the differences, and T summarizes the ways the writer uses to attract customers

  a. Invite customers to the store at the beginning and the end (Come and buy our clothes...Come to our store now!)

  b. Use the selling strategy of big sale (at great sale, at very good prices, only)

  c. Ask questions to attract customers' attention (Do you like...? Do you need..? How much are our...?)

  d. Think about different customers' needs (for boys, .../for girls,...)

设计意图：

通过两个广告的对比，让学生对夺人眼球的广告和平淡的广告有了整体印象，体会广告的语言特点，再通过具体分析提炼出作者的写作策略，为下面的小组合作完成写作任务做好铺垫。

Activity 4: Brainstorm other ways to make the ad even more attractive.

  e.add words like Big Sale at before the title

  f. add some adjectives to describe the things in the store.

  g.add other possible sales promoting strategies.

        Buy one get one free./Buy one, get one half off.

        Gifts

        Coupons

        Free delivery

        Free samples

      ....

设计意图：

通过头脑风暴的形式引导学生回忆生活中所见过的促销方式，进一步思考其他可以让广告更有吸引力的营销策略；同时，通过教师提问引导，让学生认识到，他们可以将课文中的广告语言变得更加吸引人。

Activity 5: Design an ad for one store.

  Make an ad for one store (stationery store, sports store, furniture store, book store...) and present it to the class. Ss can choose the things they want to sell and write the ad on shimo.im. After writing, Ss make use of the checklist to assess their peers’ work.

  Checklist

设计意图：

让学生自主选择售卖的商品，给学生更大的创造空间，同时也是对之前所学话题的回顾与复习。通过小组合作共同完成一则广告可以培养学生的合作能力，并且检测他们在本堂课中的所学，另外，为广告插画也能展现他们的艺术才能。写作过程在石墨文档上完成，这是之前学生用过的写作交互平台，操作上较为熟练，可实现课堂同步协作写作，便于即时呈现分享学生习作。也能实现插图、评价等功能。通过同伴互评的方式提高学生的课堂参与度，强化本节课的所学所得。

Activity 6: Discuss on the purchase decision when seeing something on sale to think critically about sales. After discussion, T gives the advice “ Think twice before you buy.”

设计意图：

之前设计广告时，学生从卖家身份出发，但是实际上，生活中的大多数时候他们是买家，这步讨论让学生切换回他们自己的身份，批判性地看待促销现象，引导他们理智思考自己的购买抉择。

Assignments:

Oral:

Recite 2b

Written:  

1.Individual work: Write an ad for your own store

2.Unit 7 Exercise book 2.

Blackboard Design

Reflection

通过最后学生完成的写作可以看出，他们能够使用课堂所学的语言和策略完成一则吸引人的广告，能够使用目标语言阐述降价促销，整堂课学生的参与积极性高，参与度也较高。除了课堂教师所教授的内容外，学生还能创新，如代言人的策略、加广告标语（slogan）等，如卖家具的这组结尾的广告语 “Remember, use Super Home, make better life”, 这点也让我非常惊喜。本节课的遗憾在于，由于教学设计补充内容较多，时间上比较紧，所以最后没能在一节课中呈现所有组的写作，没有时间讨论学生自己创新的一些想法，也没有时间去讨论检查学生写作中常出现的语言错误，如Do you like basketball. 另外，在比较两则广告时，学生并没有提及有图无图的差异，而我也忘了引导。其实这个差异还是比较直观的，如果在那时候进行讨论，学生会对插图能使广告更加吸引人这个点印象更加深刻。此外，最后同伴互评时，学生的反应还不够快，检查的时候节奏可以更快些，可以通过教师在板书上标记已经提及的点来加速检查的过程。