北师大版 (2019)选择性必修 第二册Lesson 3 The Advertising Game精品课件ppt

这是一份北师大版 (2019)选择性必修 第二册Lesson 3 The Advertising Game精品课件ppt，共18页。PPT课件主要包含了课本练习题，economic，agencies，attract，budget，humorous，combine，with，freedom，consists等内容，欢迎下载使用。

课本69页3 Chen Yang writes abut the histry and purpse f advertising. 陈阳写了关于广告的历史和目的。Cmplete it using the crrect frm f the wrds and phrases belw.用下列单词和短语的正确形式完成它。
fundamental；attract；cnsist f；； 基本; 吸引, 包括; 把…与结合be suitable fr；technlgical；participate in；humrus； 适合; 技术的; 参与; 幽默的;freedm；agency；ecnmic；budget； 自由; 代理处; 经济的; 预算;
Advertising has existed as lng as peple have been selling gds, but it has gne thrugh many changes ver the years as 1 ___________ develpment has ccurred. 自从人们开始销售商品，广告就已经存在了，但是随着经济的发展，它在这些年里经历了许多变化。
2 _________________ develpment has als helped t mdernise advertisements thrugh the use f CGI and sharing advertisements n the Internet. 技术的发展也通过使用CGI技术和在互联网上分享广告帮助广告现代化。
Technlgical
The 3 ________________ purpse f advertising has always been the same, hwever, which is t encurage peple t buy gds and services that they may need (but ften dn't!).然而，广告的根本目的一直都是一样的，那就是鼓励人们购买他们可能需要(但往往不是!)的商品和服务。
fundamental
Advertising 4 ___________ wrk with cmpanies t design advertisements that will 5 ___________ the public and they g t great lengths t understand what peple want.广告代理公司与公司合作设计吸引公众的广告，他们竭尽全力了解人们想要什么。
Advertisements traditinally 6 _____________ nly basic infrmatin abut a prduct, the lcatin where it was made and wh wned it.广告传统上只包含产品的基本信息，产地和所有者。Eventually it became clear that this apprach 7 ________________________ situatins where cmpanies were directly cmpeting with each ther.最后，很明显，这种方法不适用于公司间直接彼此竞争的情况。
was nt suitable fr
In recent years, the apprach f the advertisers has changed and nw it's cmmn fr cmmercial advertisements t have 8 ___________ as big as films! 近年来，广告商的做法发生了变化，现在商业广告的预算和电影一样大是很常见的!
It is als cmmn nw t pay celebrities frm films and sprts t 9 ________________ campaigns t further encurage the public t buy a prduct. 现在，付钱给电影和体育明星参加活动，进一步鼓励公众购买产品的做法也很普遍。
participate in
Nw when it cmes t advertising, ften the aim is t try and create an emtin in the persn viewing it, either by making it 10 _____________ r even sad. 现在说到广告，通常目的是试图在观看它的人身上创造一种情感，或者通过使其幽默，甚至悲伤。Advertisers als try t 11 __________ prduct a cncept _______ like happiness, 12 ____________ r pwer, telling the public that this prduct will lead t this feeling r utcme. 广告商也试图将产品的概念与幸福、自由或权力相结合，告诉公众这种产品将导致这种感觉或结果。
There have been sme criticisms and negative views n advertising as peple feel that cmpanies are n lnger being hnest and straightfrward. 广告受到了一些批评和负面看法，因为人们觉得公司不再诚实和直接。Regardless, it lks like advertising will cntinue t play a very imprtant rle in ur sciety fr years t cme.无论如何，看起来广告在未来几年仍将继续在我们的社会中扮演非常重要的角色。
课本89页3 Lessn 3 Chse a wrd belw t replace the wrds and phrases highlighted in italics. anticipate cnsists attract fundamental technlgical suitable agencies bst participate genuinely
McGill University is nw enrlling fr its new degree curse "Advertising and New Media".The aim f this prgramme is t give graduates a slid understanding f the 1 basic principles f advertising and marketing.
fundamental
The teaching apprach 2 is made up f independent study, prject-based teamwrk and in-class tuitin with lecturers. Students are encuraged t 3 engage in cmmunity related prjects t supprt lcal neighburhds with infrmatin campaigns.
participate
With this degree,graduates will get a career 4 step up and be highly desirable t advertising 5 cmpanies,Graduates wuld als be 6 a gd fit fr ther industries such as Internet and scial media cmpanies,thanks t the 7 technlgy-related skills they will learn.
technlgical
We 8 expect that this curse will 9 draw t it a lt f interest s please apply sn if yu are 10 truly interested in advertising and new media.