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高中英语北师大版 (2019)选择性必修 第二册Lesson 3 The Advertising Game教学课件ppt
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这是一份高中英语北师大版 (2019)选择性必修 第二册Lesson 3 The Advertising Game教学课件ppt，共51页。PPT课件主要包含了the design，Features，Purposes，Problems，effective，suit v 适合，suitable，attractive，attracts，consisting等内容，欢迎下载使用。
Have yu ever bught anything as a result f seeing, hearing r reading advertisements?
the prduct name
the name f a cmpany
wrds f experts
Talk abut why these advertisements attract yu.
It’s attractive because the prduct name “佳洁士” has the meaning f “clean”.
It’s attractive because the name f the cmpany makes me want t buy the best gds in “Bestbuy”.
The advertisement is attractive because it is very humrus.
This advertisement f cars is attractive, because it uses the cncept f “freedm”.
the cncept f freedm
the unusual idea
humrus language
pictures r images
Pre-reading
Have yu ever bught anything as a result f seeing, hearing r reading advertisements? What makes an advertisement attractive?
While-reading
a Different types f advertisementsb The develpment f advertisementsc Different attitudes twards advertisements
Skim thrugh the passage. What is it mainly abut?
This is an explanatry text (说明文).It intrduces the develpment f advertisement in the rder f time, and it cntains lts f time explanatins and examples.
Learn the Skill Builder and identify the text type f this passage.
Para. 1: ________________________________________________ ________________________________________________ ________________________________________________Para. 2: ________________________________________________ ________________________________________________
Write dwn the main idea f each paragraph. Then cmpare with a partner.
The advertising industry started with the fundamental purpse f prmting and selling gds t peple wh might need them.
Classic advertisements used t give infrmatin abut finding certain prducts.
Para. 3: _______________________________________________ _______________________________________________Para. 4: _______________________________________________ _______________________________________________Para. 5: _______________________________________________ _______________________________________________Para. 6: _______________________________________________ _______________________________________________
In mdern times, advertisements need t attract and hld the attentin f the public.
Mdern advertisements need smething else t separate them frm their cmpetitrs.
Ideas that wuld wrk in the past genuinely are nt as effective nw.
Hwever, nt all advertising is abut selling prducts and services fr a prfit.
Cmplete the table. Then write three headings that can categrise the infrmatin in the first rw.
finding certain prducts
what the cmpany sells, where they are lcated, and the name f the prduct
prducts are services are in direct cmpetitin with each ther
pictures r wrds frm experts
mdern design techniques
visually attractive
be nticed in a mdern city
hw gd the prduct is
the highest standard f design
creative ways
freedm, happiness, wealth and success
in a wrld f cmpetitive advertising
they “must havethe prduct”
hw attractive the idea linked with the prduct is
new and unusual ideas
create smething that has never been seen befre and that peple find interesting
t surprise peple
t make peple frget that smene is trying t sell them smething
make ur sciety a better place fr everyne
participate in imprving their neighburhd, prtecting the envirnment, and helping ther peple
n fighting AIDS, saving water, helping the pr, giving up smking, etc.
1. What des a classic advertisement lk like?2. Why d mdern advertisements have t attract the attentin f the public?3. What cncepts and ideas are ften used in mdern advertisements?4. What d advertisers d t make peple frget the selling purpse f advertisements?5. Hw has the gvernment used advertisements in the last decade?
Answer the questins.
1. What des a classic advertisement lk like? A classic advertisement gives infrmatin abut finding a certain prduct. It is likely t be the name f a cmpany, part f which might include the name f the place frm which the prduct riginates.2. Why d mdern advertisements have t attract the attentin f the public? Because prducts and services are in direct cmpetitin with each ther, and peple are used t seeing a high standard f visual design.
3. What cncepts and ideas are ften used in mdern advertisements? Cncepts like freedm and ideas like happiness, wealth and success are ften used in mdern advertisements.4. What d advertisers d t make peple frget the selling purpse f advertisements? They use humur and new and unusual ideas t surprise peple.5. Hw has the gvernment used advertisements in the last decade? The gvernment has spnsred advertisements t educate the public n fighting AIDS, saving water, helping the pr, giving up smking, etc.
Pst-reading
Driving frce
Use the diagram t talk abut what yu have learnt abut advertising.
1. What has been the driving frce fr the develpment f advertisements?2. What des the title “The Advertising Game” mean t yu?
Think and share.
Para.1The advertising industry started with the fundamental purpse f prmting and selling gds t peple wh might need them. 广告业的根本目的是向潜在消费者推销商品。Advertising agencies wuld create a basic type f advertisement knwn as a cmmercial advertisement.广告代理公司创造出一种基本的广告形式，也就是我们所熟知的商业广告。
Language Pints
Such advertisements have gne thrugh a prcess f change ver the years alng with scial, ecnmic technlgical develpments.与社会、经济和技术发展过程同步，多年来这些广告经历了一个变化的过程。
g thrugh遭受,经历;仔细察看,检查;(法律、合同等正式)通过；复习；重复
Para.2Classic advertisements used t give infrmatin abut finding certain prducts. 以前，经典的广告会给出识别产品的信息。It was likely t be the name f a cmpany, part f which might include the name f the place frm which the prduct riginated.这些信息可能是公司名，其中一部分可能包含产品的原产地。
used t表示过去经常性或习惯性的动作或状态现在已经结束，wuld则表示有可能再发生。
Fr example, it culd be “Shanghai Sewing Machines”, r“Tsing Ta Beer Crpratin”.比如，“上海缝纫机厂”或“青岛啤酒公司”。 Frm the name yu wuld knw what the cmpany sells, where they are lcated, and the name f the prduct.一看名字，你就知道这些公司销售的具体产品、所在地点以及产品名称。
Para.3Advertising agencies used t create this kind f advertising and it culd be very effective.广告代理公司过去常制作这种广告，而且效果很好。But then they realised that it might nt be suitable fr a marketplace where prducts and services are in direct cmpetitin with each ther. 但后来他们意识到，在产品与服务直接竞争的市场上，这种广告类型可能不太适合。
be suitable fr/t 适合于
Particularly nw, in mdern times, advertisements need t attract and hld the attentin f the public. 特别是在当代社会，广告需要吸引、保持公众的注意力。Fr this reasn, it's nw nrmal t see advertisements that cnsist f pictures r wrds frm experts t shw peple hw gd the prduct is. 因此，现在的广告常常引用专家的图片、文字，向人们展示产品有多棒。
in particular 尤其，额外，为介词短语，位于句末。particular adj. 尤其的，特别的
cnsist f 由……组成，没有被动语态且不用于进行时。
Others try t create advertisements that peple simply enjy lking at.还有一些广告代理公司尝试制作具有观赏性的广告。 As present-day advertisers ften have large budgets, huge munts f mney are spent n applying mdern design techniques t make these advertisements as visually attractive as pssible.现在的广告客户通常预算充足，他们会花大笔的钱采用现代设计技术，让广告更具视觉吸引力Hwever, even this is ften nt enugh t be nticed in a mdern city.然而，即便是这种广告方式在现代城市中也不足以引起消费者的注意。
separate sth frm sth 把……与……区别开来
Para.4Because f the bst in advertising, peple are used t seeing a high standard f visual design.因为广告业的迅速发展，人们早已对那些高水准的视觉设计习以为常。 Mdern advertisements need smething else t separate them frm their cmpetitrs. 现代广告需要另外一些东西，以便将它们与其他竞争者区别开来。
stand ut 突出；出色stand fr 主张，代表；容忍shand by 袖手旁观
cmbine…with… 把……与……结合起来in cmbinatin with 与……联合起来
T stand ut in a wrld f cmpetitive advertising, they must cmbine the highest standard f design with creative ways t make peple believe that they“must have the prduct”. 为了在竞争激烈的广告界凸显出来，他们必须将最高水准的设计与创造性的方法结合起来，使人们确信他们“必须购买这种产品”。
That is, they use the cncept f freedm t sell the car. Other cmmn ideas include happiness, wealth and success.也就是说，广告代理公司借用自由的概念销售汽车。其他常见概念销售包括幸福、财富和成功。 In fact, in the wrld f advertisements, such cntent is as ld as advertising itself.事实上，这些概念和广告业一样历史悠久。
Para.5Fr many f tday's advertisers, repeating ld ideas is nt a successful apprach. 对很多今天的广告商而言，重复过去的广告并不会获得成功。Ideas that wuld wrk in the past genuinely are nt as effective nw. 过去的确可行的想法，放到现在并不一定有效。
They realise that it des nt matter hw attractive the idea linked with the prduct is — mst peple knw anticipate that the main purpse f the advertisement is t make custmers buy the prduct.他们意识到与产品关联的概念有多么吸引人并不重要——大多数人都明白，广告的主要目的就是让客户购买产品。
linked... with...把与连接起来
Instead, these advertisers lk fr ther ways t make peple ntice their prducts. 于是，广告商转而通过打广告，让更多的消费者注意到自己的产品。The tp advertisers f tday believe that using humur as well as new and unusual ideas t surprise peple is imprtant. 当今顶级广告商认为广告要用幽默、新颖、奇特的创意给人们带来惊喜。
Their aim is t create smething that has never been seen befre and that peple find interesting. By ding this, they hpe t make peple frget that smene is trying t sell them smething.他们的目的是创造一些人们从未见过的东西，从而让人们觉得有趣，进而让消费者忘记有人在试图向他们推销商品！
当先行词为不定代词时，定语从句关系代词只用that,做宾语可以省略
Para.6Hwever, nt all advertising is abut selling prducts and services fr a prfit. Sme advertisements nwadays aim t make a cntributin t sciety and welfare. 然而，并非所有的广告都是以盈利为目的销售产品与服务，现在还有一些广告的目的在于为社会和福利作贡献。
nt all为部分否定,意为“并非都”。
aim t d sth.旨在做某事
Fr example, there are public advertisements, which encurage citizens t participate in imprving their neighburhd, prtecting the envirnment, and helping ther peple. 比如公益广告，它鼓励市民参与改善社区、保护环境和帮助他人的活动。
participate in (ding) sth. 参加(做)某事
encurage sb. t d sth 鼓励某人做某事
Over the last decade, the gvernment has spnsred advertisements t educate the public n fighting AIDS, saving water, helping the pr, giving up smking,etc. 过去的十多年里，政府赞助了一些公益广告，教育公众防治艾滋病，呼吁民众节约用水、帮助贫困人口、戒烟等。
These advertisements have helped t increase public knwledge abut tpics that used t be ignred by mst peple, and this has made ur sciety a better place fr everyne.这些广告帮助公众增强对以往被忽视话题的公共认知，也让我们的社会更加美好。
1.suitable adj.合适的，适宜的
be suitable fr 适合于……be suitable t d sth 适合做某事
suit ne's needs 符合某人的需要
unsuitable adj. 不合适的，不适当的
There will be displays thrughut the festival, which are ________ (suit) fr anyne aged ten and ver.要找个对每个人都合适的时间很困难。→It’s difficult t find a time that _____________________(suit). →It’s difficult t find a time that _____________________(suitable).
suits everybdy
is suitable fr everybdy
2.attract vt.吸引
attract ne's attentin 引起某人的注意 =
draw ne's attentin
attractive adj. 吸引人的，有魅力的
attractin n. 吸引；吸引力；吸引人的事物
attractively adv. 有魅力地，有吸引力地
be attractive t ... 对……有吸引力
a turist attractin 旅游景点作“名胜，吸引人之物”讲是可数名词；而作“魅力，吸引 力”讲是不可数名词
As ne f the mst ________ places, Munt Wuyi _______ millins f turists each year, and ne f its mst famus turist __________ is the Nine Bend River.(attract)
3.cnsist f 由……构成
(没有被动语态，也不用于进行时)
= be made up f 由……组成= be cmpsed f 由……组成
这支医疗队是由5名医生和10名护士组成的。③The medical team _____________ five dctrs and ten nurses.④The medical team_________________________ five dctrs and ten nurses.= __________________________________________________(make up)
is made up f/ is cmpsed f
Five dctrs and ten nurses make up the medical team.
cnsist in(＝lie in) 存在于，在于cnsist with（=be cnsistent with）与……一致
cnsistent adj. 一致的
cnsistency n. 一致性，同一性
①The beauty f the city cnsists _____ its magnificent buildings.②The United Kingdm cnsists _____ Great Britain and Nrthern Ireland.③It tk them three days t cmplete the prject __________(cnsist) f three cmplicated prcedure. ④Mre ften than nt, what the stubbrn des cnsists ______ what he says.⑤The results are entirely ___________(cnsist) with ur earlier research.
4.cmpetitive adj.竞争性强的，有竞争力的
cmpete in 参加……比赛cmpete fr 为争取……而竞争
④As the yungest __________, I had t ___________ the writing cntest _________ 20 ther tp students _____ the annual writing award. I must be very ___________t be the winner.作为最小的参赛者, 我必须和另外20名顶尖的学生在写作比赛中竞争以获得年度写作奖。要成为获胜者, 我必须有很强的竞争力。
against/with
5.cmbine vi.& vt.(使)结合，(使)组合
cmbine sth with sth 把某物与某物结合起来cmbine t d sth 联合起来做某事
cmbinatin n. 结合，联合；结合体
in cmbinatin with ... 和……相结合
The new treatment can be used either alne r in cmbinatin with the traditinal ne.
Technlgical innvatin, __________(cmbine) with gd marketing, will prmte the sales f these prducts.
vt. 把……联系起来n. 联系，关联
link up 联合，连接link up with 与……连接，联合link 将……与……联系/连接起来
A chain is n strnger than its weakest link. ［谚］一环薄弱，全链易断。
①The relatinships yu develp nw will prbably be lined _______ the nes yu value later, s be wise abut the peple wh yu invest yurself in.②_________ (link) arms with ne f the instructrs, I helped carry the yung man ut f the water.③Detectives have linked the breakin ______ a similar crime in the area last year.
7.fundamental adj. 根本的；基本的；基础的
n. (常用复数)基本规律/原理，根本法则
the fundamentals f mathematics 数学基本原理
cmmercial adj. 商业的，商务的
cmmerce n. 商业，贸易 =trade
riginate vt. 创始，创造
rigin n. 起源，起因；出身，血统
riginal a.原始的；最初的；独创的；新颖的
riginally adv.最初，起初；本来
riginality n. 独创性，创意；创造力
lcate vt. 位于；找出……的准确位置
be lcated in/at 位于……
（1） The Great Wall, with a histry f mre than tw thusand years, __________ (lcate) in nrthern China. （2）_________ (lcate) where the Belt meets the Rad，Jiangsu will cntribute mre t the Belt and Rad cnstructin.
is lcated
8.sew v. 缝，缝纫，缝补
9.budget n. & v. （1）n. 预算 n a（tight）budget 节省地，控制预算地 within/ver budget 在预算内/ 超出预算 have large budgets 预算充足They have rebuilt the ld church lcated at the ft f the muntain n a tight budget. 他们在预算紧张的情况下重建了山脚下的教堂。（2）vi. & vt. 把……编入预算It is said that the cmpany will budget $2 billin t advertise their prducts t enhance their reputatin. 据说该公司将拨出20 亿美元的预算用于为其产品做广告，以提高其声誉。
Each “like” bsts my cnfidence.
When I was feeling dwn, talking t my mther always gave me a bst.
bster n.加强剂量；助推器
anticipate vt. 预期，预料
anticipate ding sth. 期望做某事We anticipate/ lk frward t hearing frm yu again.
anticipatin n. 预料，预期；预感；预知；盼望，希望
Have yu ever bught anything as a result f seeing, hearing r reading advertisements?
the prduct name
the name f a cmpany
wrds f experts
Talk abut why these advertisements attract yu.
It’s attractive because the prduct name “佳洁士” has the meaning f “clean”.
It’s attractive because the name f the cmpany makes me want t buy the best gds in “Bestbuy”.
The advertisement is attractive because it is very humrus.
This advertisement f cars is attractive, because it uses the cncept f “freedm”.
the cncept f freedm
the unusual idea
humrus language
pictures r images
Pre-reading
Have yu ever bught anything as a result f seeing, hearing r reading advertisements? What makes an advertisement attractive?
While-reading
a Different types f advertisementsb The develpment f advertisementsc Different attitudes twards advertisements
Skim thrugh the passage. What is it mainly abut?
This is an explanatry text (说明文).It intrduces the develpment f advertisement in the rder f time, and it cntains lts f time explanatins and examples.
Learn the Skill Builder and identify the text type f this passage.
Para. 1: ________________________________________________ ________________________________________________ ________________________________________________Para. 2: ________________________________________________ ________________________________________________
Write dwn the main idea f each paragraph. Then cmpare with a partner.
The advertising industry started with the fundamental purpse f prmting and selling gds t peple wh might need them.
Classic advertisements used t give infrmatin abut finding certain prducts.
Para. 3: _______________________________________________ _______________________________________________Para. 4: _______________________________________________ _______________________________________________Para. 5: _______________________________________________ _______________________________________________Para. 6: _______________________________________________ _______________________________________________
In mdern times, advertisements need t attract and hld the attentin f the public.
Mdern advertisements need smething else t separate them frm their cmpetitrs.
Ideas that wuld wrk in the past genuinely are nt as effective nw.
Hwever, nt all advertising is abut selling prducts and services fr a prfit.
Cmplete the table. Then write three headings that can categrise the infrmatin in the first rw.
finding certain prducts
what the cmpany sells, where they are lcated, and the name f the prduct
prducts are services are in direct cmpetitin with each ther
pictures r wrds frm experts
mdern design techniques
visually attractive
be nticed in a mdern city
hw gd the prduct is
the highest standard f design
creative ways
freedm, happiness, wealth and success
in a wrld f cmpetitive advertising
they “must havethe prduct”
hw attractive the idea linked with the prduct is
new and unusual ideas
create smething that has never been seen befre and that peple find interesting
t surprise peple
t make peple frget that smene is trying t sell them smething
make ur sciety a better place fr everyne
participate in imprving their neighburhd, prtecting the envirnment, and helping ther peple
n fighting AIDS, saving water, helping the pr, giving up smking, etc.
1. What des a classic advertisement lk like?2. Why d mdern advertisements have t attract the attentin f the public?3. What cncepts and ideas are ften used in mdern advertisements?4. What d advertisers d t make peple frget the selling purpse f advertisements?5. Hw has the gvernment used advertisements in the last decade?
Answer the questins.
1. What des a classic advertisement lk like? A classic advertisement gives infrmatin abut finding a certain prduct. It is likely t be the name f a cmpany, part f which might include the name f the place frm which the prduct riginates.2. Why d mdern advertisements have t attract the attentin f the public? Because prducts and services are in direct cmpetitin with each ther, and peple are used t seeing a high standard f visual design.
3. What cncepts and ideas are ften used in mdern advertisements? Cncepts like freedm and ideas like happiness, wealth and success are ften used in mdern advertisements.4. What d advertisers d t make peple frget the selling purpse f advertisements? They use humur and new and unusual ideas t surprise peple.5. Hw has the gvernment used advertisements in the last decade? The gvernment has spnsred advertisements t educate the public n fighting AIDS, saving water, helping the pr, giving up smking, etc.
Pst-reading
Driving frce
Use the diagram t talk abut what yu have learnt abut advertising.
1. What has been the driving frce fr the develpment f advertisements?2. What des the title “The Advertising Game” mean t yu?
Think and share.
Para.1The advertising industry started with the fundamental purpse f prmting and selling gds t peple wh might need them. 广告业的根本目的是向潜在消费者推销商品。Advertising agencies wuld create a basic type f advertisement knwn as a cmmercial advertisement.广告代理公司创造出一种基本的广告形式，也就是我们所熟知的商业广告。
Language Pints
Such advertisements have gne thrugh a prcess f change ver the years alng with scial, ecnmic technlgical develpments.与社会、经济和技术发展过程同步，多年来这些广告经历了一个变化的过程。
g thrugh遭受,经历;仔细察看,检查;(法律、合同等正式)通过；复习；重复
Para.2Classic advertisements used t give infrmatin abut finding certain prducts. 以前，经典的广告会给出识别产品的信息。It was likely t be the name f a cmpany, part f which might include the name f the place frm which the prduct riginated.这些信息可能是公司名，其中一部分可能包含产品的原产地。
used t表示过去经常性或习惯性的动作或状态现在已经结束，wuld则表示有可能再发生。
Fr example, it culd be “Shanghai Sewing Machines”, r“Tsing Ta Beer Crpratin”.比如，“上海缝纫机厂”或“青岛啤酒公司”。 Frm the name yu wuld knw what the cmpany sells, where they are lcated, and the name f the prduct.一看名字，你就知道这些公司销售的具体产品、所在地点以及产品名称。
Para.3Advertising agencies used t create this kind f advertising and it culd be very effective.广告代理公司过去常制作这种广告，而且效果很好。But then they realised that it might nt be suitable fr a marketplace where prducts and services are in direct cmpetitin with each ther. 但后来他们意识到，在产品与服务直接竞争的市场上，这种广告类型可能不太适合。
be suitable fr/t 适合于
Particularly nw, in mdern times, advertisements need t attract and hld the attentin f the public. 特别是在当代社会，广告需要吸引、保持公众的注意力。Fr this reasn, it's nw nrmal t see advertisements that cnsist f pictures r wrds frm experts t shw peple hw gd the prduct is. 因此，现在的广告常常引用专家的图片、文字，向人们展示产品有多棒。
in particular 尤其，额外，为介词短语，位于句末。particular adj. 尤其的，特别的
cnsist f 由……组成，没有被动语态且不用于进行时。
Others try t create advertisements that peple simply enjy lking at.还有一些广告代理公司尝试制作具有观赏性的广告。 As present-day advertisers ften have large budgets, huge munts f mney are spent n applying mdern design techniques t make these advertisements as visually attractive as pssible.现在的广告客户通常预算充足，他们会花大笔的钱采用现代设计技术，让广告更具视觉吸引力Hwever, even this is ften nt enugh t be nticed in a mdern city.然而，即便是这种广告方式在现代城市中也不足以引起消费者的注意。
separate sth frm sth 把……与……区别开来
Para.4Because f the bst in advertising, peple are used t seeing a high standard f visual design.因为广告业的迅速发展，人们早已对那些高水准的视觉设计习以为常。 Mdern advertisements need smething else t separate them frm their cmpetitrs. 现代广告需要另外一些东西，以便将它们与其他竞争者区别开来。
stand ut 突出；出色stand fr 主张，代表；容忍shand by 袖手旁观
cmbine…with… 把……与……结合起来in cmbinatin with 与……联合起来
T stand ut in a wrld f cmpetitive advertising, they must cmbine the highest standard f design with creative ways t make peple believe that they“must have the prduct”. 为了在竞争激烈的广告界凸显出来，他们必须将最高水准的设计与创造性的方法结合起来，使人们确信他们“必须购买这种产品”。
That is, they use the cncept f freedm t sell the car. Other cmmn ideas include happiness, wealth and success.也就是说，广告代理公司借用自由的概念销售汽车。其他常见概念销售包括幸福、财富和成功。 In fact, in the wrld f advertisements, such cntent is as ld as advertising itself.事实上，这些概念和广告业一样历史悠久。
Para.5Fr many f tday's advertisers, repeating ld ideas is nt a successful apprach. 对很多今天的广告商而言，重复过去的广告并不会获得成功。Ideas that wuld wrk in the past genuinely are nt as effective nw. 过去的确可行的想法，放到现在并不一定有效。
They realise that it des nt matter hw attractive the idea linked with the prduct is — mst peple knw anticipate that the main purpse f the advertisement is t make custmers buy the prduct.他们意识到与产品关联的概念有多么吸引人并不重要——大多数人都明白，广告的主要目的就是让客户购买产品。
linked... with...把与连接起来
Instead, these advertisers lk fr ther ways t make peple ntice their prducts. 于是，广告商转而通过打广告，让更多的消费者注意到自己的产品。The tp advertisers f tday believe that using humur as well as new and unusual ideas t surprise peple is imprtant. 当今顶级广告商认为广告要用幽默、新颖、奇特的创意给人们带来惊喜。
Their aim is t create smething that has never been seen befre and that peple find interesting. By ding this, they hpe t make peple frget that smene is trying t sell them smething.他们的目的是创造一些人们从未见过的东西，从而让人们觉得有趣，进而让消费者忘记有人在试图向他们推销商品！
当先行词为不定代词时，定语从句关系代词只用that,做宾语可以省略
Para.6Hwever, nt all advertising is abut selling prducts and services fr a prfit. Sme advertisements nwadays aim t make a cntributin t sciety and welfare. 然而，并非所有的广告都是以盈利为目的销售产品与服务，现在还有一些广告的目的在于为社会和福利作贡献。
nt all为部分否定,意为“并非都”。
aim t d sth.旨在做某事
Fr example, there are public advertisements, which encurage citizens t participate in imprving their neighburhd, prtecting the envirnment, and helping ther peple. 比如公益广告，它鼓励市民参与改善社区、保护环境和帮助他人的活动。
participate in (ding) sth. 参加(做)某事
encurage sb. t d sth 鼓励某人做某事
Over the last decade, the gvernment has spnsred advertisements t educate the public n fighting AIDS, saving water, helping the pr, giving up smking,etc. 过去的十多年里，政府赞助了一些公益广告，教育公众防治艾滋病，呼吁民众节约用水、帮助贫困人口、戒烟等。
These advertisements have helped t increase public knwledge abut tpics that used t be ignred by mst peple, and this has made ur sciety a better place fr everyne.这些广告帮助公众增强对以往被忽视话题的公共认知，也让我们的社会更加美好。
1.suitable adj.合适的，适宜的
be suitable fr 适合于……be suitable t d sth 适合做某事
suit ne's needs 符合某人的需要
unsuitable adj. 不合适的，不适当的
There will be displays thrughut the festival, which are ________ (suit) fr anyne aged ten and ver.要找个对每个人都合适的时间很困难。→It’s difficult t find a time that _____________________(suit). →It’s difficult t find a time that _____________________(suitable).
suits everybdy
is suitable fr everybdy
2.attract vt.吸引
attract ne's attentin 引起某人的注意 =
draw ne's attentin
attractive adj. 吸引人的，有魅力的
attractin n. 吸引；吸引力；吸引人的事物
attractively adv. 有魅力地，有吸引力地
be attractive t ... 对……有吸引力
a turist attractin 旅游景点作“名胜，吸引人之物”讲是可数名词；而作“魅力，吸引 力”讲是不可数名词
As ne f the mst ________ places, Munt Wuyi _______ millins f turists each year, and ne f its mst famus turist __________ is the Nine Bend River.(attract)
3.cnsist f 由……构成
(没有被动语态，也不用于进行时)
= be made up f 由……组成= be cmpsed f 由……组成
这支医疗队是由5名医生和10名护士组成的。③The medical team _____________ five dctrs and ten nurses.④The medical team_________________________ five dctrs and ten nurses.= __________________________________________________(make up)
is made up f/ is cmpsed f
Five dctrs and ten nurses make up the medical team.
cnsist in(＝lie in) 存在于，在于cnsist with（=be cnsistent with）与……一致
cnsistent adj. 一致的
cnsistency n. 一致性，同一性
①The beauty f the city cnsists _____ its magnificent buildings.②The United Kingdm cnsists _____ Great Britain and Nrthern Ireland.③It tk them three days t cmplete the prject __________(cnsist) f three cmplicated prcedure. ④Mre ften than nt, what the stubbrn des cnsists ______ what he says.⑤The results are entirely ___________(cnsist) with ur earlier research.
4.cmpetitive adj.竞争性强的，有竞争力的
cmpete in 参加……比赛cmpete fr 为争取……而竞争
④As the yungest __________, I had t ___________ the writing cntest _________ 20 ther tp students _____ the annual writing award. I must be very ___________t be the winner.作为最小的参赛者, 我必须和另外20名顶尖的学生在写作比赛中竞争以获得年度写作奖。要成为获胜者, 我必须有很强的竞争力。
against/with
5.cmbine vi.& vt.(使)结合，(使)组合
cmbine sth with sth 把某物与某物结合起来cmbine t d sth 联合起来做某事
cmbinatin n. 结合，联合；结合体
in cmbinatin with ... 和……相结合
The new treatment can be used either alne r in cmbinatin with the traditinal ne.
Technlgical innvatin, __________(cmbine) with gd marketing, will prmte the sales f these prducts.
vt. 把……联系起来n. 联系，关联
link up 联合，连接link up with 与……连接，联合link 将……与……联系/连接起来
A chain is n strnger than its weakest link. ［谚］一环薄弱，全链易断。
①The relatinships yu develp nw will prbably be lined _______ the nes yu value later, s be wise abut the peple wh yu invest yurself in.②_________ (link) arms with ne f the instructrs, I helped carry the yung man ut f the water.③Detectives have linked the breakin ______ a similar crime in the area last year.
7.fundamental adj. 根本的；基本的；基础的
n. (常用复数)基本规律/原理，根本法则
the fundamentals f mathematics 数学基本原理
cmmercial adj. 商业的，商务的
cmmerce n. 商业，贸易 =trade
riginate vt. 创始，创造
rigin n. 起源，起因；出身，血统
riginal a.原始的；最初的；独创的；新颖的
riginally adv.最初，起初；本来
riginality n. 独创性，创意；创造力
lcate vt. 位于；找出……的准确位置
be lcated in/at 位于……
（1） The Great Wall, with a histry f mre than tw thusand years, __________ (lcate) in nrthern China. （2）_________ (lcate) where the Belt meets the Rad，Jiangsu will cntribute mre t the Belt and Rad cnstructin.
is lcated
8.sew v. 缝，缝纫，缝补
9.budget n. & v. （1）n. 预算 n a（tight）budget 节省地，控制预算地 within/ver budget 在预算内/ 超出预算 have large budgets 预算充足They have rebuilt the ld church lcated at the ft f the muntain n a tight budget. 他们在预算紧张的情况下重建了山脚下的教堂。（2）vi. & vt. 把……编入预算It is said that the cmpany will budget $2 billin t advertise their prducts t enhance their reputatin. 据说该公司将拨出20 亿美元的预算用于为其产品做广告，以提高其声誉。
Each “like” bsts my cnfidence.
When I was feeling dwn, talking t my mther always gave me a bst.
bster n.加强剂量；助推器
anticipate vt. 预期，预料
anticipate ding sth. 期望做某事We anticipate/ lk frward t hearing frm yu again.
anticipatin n. 预料，预期；预感；预知；盼望，希望
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