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    Unit 6 Lesson 3 The Advertising Game 课件 高中英语北师大新版(2019)选择性必修第二册01
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    高中英语北师大版 (2019)选择性必修 第二册Lesson 3 The Advertising Game优秀课件ppt

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    这是一份高中英语北师大版 (2019)选择性必修 第二册Lesson 3 The Advertising Game优秀课件ppt,文件包含Unit6Lesson3pptx、Unit6Lesson3TheAdvertisingGamep58-59mp3、Unit6Lesson3Vocabularyp120mp3等3份课件配套教学资源,其中PPT共58页, 欢迎下载使用。

    The Advertising Game
    Buick—yur key t a better life and a better wrld. — Buick
    Apple thinks different. — Apple
    The chice f a new generatin. — Pepsi
    Gd teeth, gd health. — Clgate
    D yu knw ther classical advertising slgans?
    Think and share.
    1. What d yu think f advertisements?2. What d yu think makes an advertisement attractive?
    Pair Wrk. Have yu ever bught anything as a result f seeing, hearing r reading advertisements? What makes an advertisement attractive?
    the prduct namethe name f a cmpanywrds f expertshumrus language
    the cncept f freedmpictures r imagesthe unusual ideathe design
    prduct name
    humrus language
    The passage belw is abut advertising. Skim thrugh the passage.
    a. Different types f advertisementsb. The develpment f advertisementsc. Different attitudes twards advertisements
    What is the passage mainly abut?
    Match the main idea f each paragraph.
    Para 1Para 2Para 3Para 4Para 5Para 6
    classic ads
    imprved mdern ads
    further imprved mdern ads
    purpse f ads
    What is the text type f this passage? What helped yu identify the text type?
    Identifying Text TypesYu can identify the text type based n the fllwing infrmatin:titles (e.g. A Sea Stry, A Medical Pinner);text structures (e.g time rder, argument and supprting details);typical expressins (e.g. nce upn a time, in cnclusin).
    Skill Builder
    This is an explanatry text. It intrduces the develpment f advertisement in the rder f time, and it cntains lts f time explanatins and examples.
    Pair Wrk. Underline the main idea f each paragraph. Then cmpare with a partner.
    Read the whle passage. Cmplete the table. Then write three headings that can categrise the infrmatin in the first rw.
    finding certain prducts
    what the peple sells, where they are lcated and the name f the prduct
    prducts and services are in direct cmpetitin with each ther
    pictures r wrds frm experts
    mdern design techniques
    hw gd the prduct is
    visually attractive
    Classic ads
    the highest standard f design
    creative ways
    freedm, happiness, wealth and success
    in a wrld f cmpetitive advertising
    they “must have the prduct”
    hw attractive the idea linked with the prduct is
    new and unusual ideas
    t surprise peple
    t creat smething that has never been seen befre
    t make peple frget that smene is trying t sell them smething
    Imprved mdern ads
    Further imprved mdern ads
    make ur sciety a better place fr everyne
    participate in imprving their neighburhd, prtecting the envirnment and helping ther peple
    n fighting AIDS, saving water, helping the pr, giving up smking
    Answer the questins.
    1. What des a classic advertisement lk like?
    A classic ad gives infrmatin abut a prduct and very ften it includes the name f a cmpany, part f which might include the name f the place frm which the prduct riginated.
    2. Why d mdern advertisements have t attract the attentin f the public?
    Because peple are used t seeing a high standard f visual design, and prducts and services are in direct cmpetitin with each ther.
    3. What cncepts and ideas are ften used in mdern advertisements?
    They use the cncept f freedm, and ther cmmn ideas include happiness, wealth and success.
    4. What d advertisers d t make peple frget the selling purpse f advertisements?
    Advertisers use humur and unusual ideas t surprise peple.
    5. Hw has the gvernment used advertisements in the last decade?
    The gvernment has spnsred advertisements t educate the public n fighting AIDS, saving water, helping the pr, give up smking, etc.
    Use the diagram t talk abut what yu have learnt abut advertising.
    Driving frce?
    Think and discuss.
    1. What have yu learnt abut advertising?2. Hw has the driving frce changed the advertising game?
    Pair Wrk. Think and share.
    1. What has been the driving frce fr the develpment f advertisements?2. What des the title “The Advertising Game” mean t yu?
    Cmplete the sentences using the crrect frm f the phrases belw.
    riginate frm / link with / cnsist f / participate in / cmbine ... with
    1. Yu shuld try t _________ exercise ______a healthy diet.2. The advertising team _____________ peple frm different areas.
    3. The idea f the advertisement was _________ a film.4. I dn’t like any activity _______________ cmmercial purpse.5. I’d like t ________________ neighburhd activities, but I dn’t have time.
    riginatedfrm
    linked with
    participate in
    新北师大选择性必修Bk 2
    Language pints P58-59
    Unit 6 THE MEDIA
    1. Such advertisements have gne thrugh a prcess f change ver the years alng with scial, ecnmic technlgical develpments.
    句意:与社会、经济和技术发展过程同步,多年来这些广告经历了一个变化的过程。
    经历;经受穿过查遍;彻查复习;重复
    例句:1. He is ging thrugh a very difficult time.他正在经历一段非常困难的时期。2. We went thrugh Paris t get t Rennes.我们穿过巴黎到了雷恩。3. He went thrugh the figures.他把数字检查了一遍。4. Let’s just g thrugh the details again.让我们把细节再复习一遍吧。
    2. Mdern advertisements need smething else t separate them frm their cmpetitrs.
    句意:现代广告需要另外一些东西,以便将它们与其竟争者区别开来。
    separate sth frm sth 把……与……区别开来例句:Yu shuld separate what he said frm what he has dne.你应该把他所说与其所为区别开来。 separate sth/sb int sth 分割,划分;拆散,分散例句: The plice wanted t separate them int smaller grups.警察想把他们分成更小的组。
    separate ut sth frm sth 分离出;拣出例句:The ability t separate ut reusuable elements frm ther waste is crucial.能从其他废料中分离出可重复利用的成分是很关键的。be separated frm sb 分居的;分离的;不在一起的例句:Tristan had been separated frm his wife fr tw years. 特里斯坦和妻子已经分居两年了。The idea f being separated frm him, even fr a few hurs, was a trture.一想到要和他分开,即便是短短几小时,都感到备受煎熬。
    3. T stand ut in a wrld f cmpetitive advertising, they must cmbine the highest standard f design with creative ways t make peple believe that they “must have the prduct”.
    句意:为了在竞争激烈的广告界凸显出来,他们必须将最高水准的设计与创造性的方法结合起来,使人们确信他们“必须购买这种产品”。
    stand ut 突出;出色例句:He stands ut fr his brilliant mental pwers.他非凡的智力使他脱颖而出。He played the vilin, and he std ut frm all the ther musicians.他演奏了小提琴,把其他乐师都比下去了。
    stand fr 主张,代表;容忍例句:The party is trying t give the impressin that it alne stands fr demcracy.该政党试图让大家觉得只有它才是民主的代表。It’s utrageus, and we wn’t stand fr it any mre.这太不像话了,我们再也不能容忍下去了。stand aside 退下,下台例句:The president said he was willing t stand aside if that wuld stp the killing.总统说,如果他下台能让杀戮停止的话,他愿意这样做。
    4. They realise that it des nt matter hw attractive the idea linked with the prduct is - mst peple knw and anticipate that the main purpse f the advertisement is t make custmers buy the prduct.
    句意:他们意识到与产品关联的理念有多么吸引人并不重要——大多数人都明白,广告的主要目的就是让顾客购买产品。
    link sth with sth 把……与……联系起来例句:She linked the scene with the film she just saw.她把这场景与她刚看过的电影联系起来。Dr Ann Jnes has linked the crime with scial circumstances.安·琼斯博士认为这起罪案与社会环境有关。
    anticipate v. 预期;预料;预计例句:At that time we culdn’t anticipate the result f ur campaign. 当时我们不可能预料到我们这项运动的结果。
    be anticipated that 预期;预料;预计例句:It is anticipated that 192 full-time jbs will be lst.预计将失去192份全职工作的岗位。anticipate that 预期;预料;预计例句:We anticipate that additinal funding will be required.我们预计将需要额外的资金。
    5. Fr example, there are public advertisements, which encurage citizens t participate in imprving their neighburhd, prtecting the envirnment, and helping ther peple.
    句意:比如公益广告,它鼓励市民参与改善社区、保护环境和帮助他人的活动。
    participate in 参与例句:Everyne in the class is expected t participate actively in activities.希望班上的每个人都积极参与活动。They expected him t participate in the ceremny.他们希望他参加典礼。
    attend, jin, participate, take part in均含“参加,加入”之意。attend: 侧重参加或出席会议或学术活动等。jin: 普通用词,指加入党派、团体或游戏活动等。participate: 正式用词,特指参加团体活动,暗示以一个积极的角色参加。take part in: 侧重参加某项群众性、集体性的事业、工作或活动,突出参加者在其中发挥一定的作用。
    例句:We want the maximum number f peple t attend t help us cver ur csts. 我们希望有尽量多的人参加,以帮助我们支付费用。He jined the Army five years ag. 他五年前参军了。Over half the ppulatin f this cuntry participate in sprts.这个国家一半以上的人参加体育运动。Will yu take part in tday’s celebratin?你会参加今天的庆祝会吗?
    Grammar P61
    used t 和 wuld
    相同点:1. used t 和 wuld 表示过去经常进行而现在不再进行的动作。例句:She used t have mre friends than anyne else I knew. 她以前的朋友比我认识的任何人都多。He wuld walk arund with ne truser leg shrter than the ther. 他走起路来一条裤腿比另一条短。
    2. wuld与used t都不能用来表示动作发生的具体频度或发生在具体的某一段时间。例如:误: I wuld / used t g t France six times.正: I went t France six times. 我去过法国6次。误: He used t live in Africa fr twenty years.正: He lived in Africa fr twenty years. 他在非洲住了20年。
    不同点:1. used t可指过去的状态,wuld则不能。例句:My little sister used t be very shy. 我的小妹妹过去很害羞。(不能用wuld)2. wuld表示反复发生的动作。如果某一动作没有反复性,就不能用 wuld,只能用 used t。例句:Frm that day n, mther wuld disappear int her sewing rm t practise. 从那天起,妈妈就去做针线活的房间练习起来。(具有反复性)I used t live in Beijing. 我过去住在北京。(没有反复性)
    3. used t表示过去经常性或习惯性的动作或状态,现在已经结束,wuld则表示结束了有可能再发生。例句:Peple used t believe that the earth was flat. 过去,人们总以为地球是扁平的。(现在已不再这样认为)He wuld g t the park as sn as he was free. 过去,他一有空就去公园。(现在有可能再去)
    否定式:1. used t 的否定式为 didn’t use t例句:I didn’t use t like pera, but nw I d. 我过去不喜欢歌剧,但现在喜欢了。2. wuld 的否定式为 wuldn’t例句:He wuldn’t give the names f his partners. 他不想讲出他同伴们的名字。
    Cmplete the table with used t, use t, wuld rwuldn’t.
    Find mre examples f used t and wuld in the passage. Did the peple d these things regularly r just nce? D they still d them nw?
    1. Advertising agencies wuld create a basic type f advertisement knwn as a cmmercial advertisement.
    2. Classic advertisements used t give infrmatin abut finding certain prducts.
    3. Frm the name yu wuld knw what the cmpany sells, where they are lcated, and the name f the prduct.
    regularly; nt nw
    4. Advertising agencies used t create this kind f advertising and it culd be very effective.
    5. Ideas that wuld wrk in the past genuinely are nt as effective nw.
    6. These advertisements have helped t increase public knwledge abut tpics that used t ignred by mst peple
    Read the sentences. What verbs cannt fllw wuld — verbs expressing states r actins?
    a. We wuld used t live in a crwed flat in New Yrk.b. They wuld / used t climb the muntain every week.c. She wuld used t have mre friends than anyne.d. I wuld / used t buy sweets the size f glf balls.
    Verbs expressing states cannt fllw wuld.
    Cmplete the sentences with used t / didn’t use t r wuld / wuldn’t. In sme cases, bth used t and wuld are pssible.
    1. We __________ live in a small twn but last year we mved t a big city.2. My primary schl teachers _______ give us any hmewrk but they ________ teach us a lt in class.3. Harrisn Frd ________ accept the strangest jbs befre he became an actr.4. I __________ like seafd, but nw I just lve it.5. Mr Smith ________________ watch tasteless TV talk shws all day befre he lst his sight.6. When I was a child, we ______ live near the cast.
    didn’t use t
    used t / wuld
    Grup Wrk. Bring ne f yur favurite advertisements t the classrm. Explain why yu like it and hw yu wuld like t make it even better.
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