高中英语北师大版 (2019)选择性必修 第二册Lesson 3 The Advertising Game图文课件ppt

这是一份高中英语北师大版 (2019)选择性必修 第二册Lesson 3 The Advertising Game图文课件ppt，共21页。PPT课件主要包含了III，outline等内容，欢迎下载使用。

Pre-reading
Fast reading
Intensive reading
Pst-reading
Language pints
Have yu ever bught anything as a result f seeing, hearing r reading advertisements?What makes an advertisement attractive?
the prduct name the name f a cmpany wrds f expertshumrus language the cncept f freedm pictures r imagesthe unusual idea the design
Fast reading
The passage belw is abut advertising. Skim thrugh the passage. What is it mainly abut?
a. Different types f advertisements
b. The develpmemt f advertisements
c. Different attitudes twards advertisements
This is an explanatry text. It intrduces the develpment f advertisement in the rder f time, and it cntains lts f time explanatins and examples.
What is the text type f this passage? What helped yu identify the text type?
Intensive reading
Intensive reading: Read paragraph by paragraph.
1. What is the main idea f the first paragraph?
The advertising industry started with the fundamental purpse f prmting and selling gds t peple wh might need them.
Read paragraph 1 & 2 and answer the fllwing questins.
2. What des a classic advertisement lk like?
A classic advertisement gives infrmatin abut a prduct and very ften it includes the name f a cmpany, part f which might include the name f the place frm which the prduct riginated.
It is _____ t be just the _____ f a _________ r a ___________________.
Ads need t _______ and _____ the _________ f the public.
Sme ads ________ pictures r the _____ f experts; thers try t _______ ads that peple simply_____________ at.
general lcatin
Peple are used t _____________________________________.
Mdern ads must ________ the _______ standards with ideas t make them mre _________.
Sme ads may use the _________ f __________ t sell the car. Other cmmn ideas include __________, _________ and ________.
seeing high
standards f visual design
ntice their prducts
selling prducts
a cntributin
participate
Pst-reading: Think and share
1.What has been the driving frce fr the develpment f advertisements?2. What des the title “The Advertising Game” mean t yu?
Grammar: Difficult Sentences
It was likely t be the name f a cmpany, part f which might include the name f the place frm which the prduct riginated.
这些信息可能是公司名，其中一部分可能包含产品的原产地。
which引导非限制性定语从句，关系词指代cmpany，定语从句中又包含一个which引导的定语从句，which指代place。
Fr this reasn, it’s nw nrmal t see advertisements that cnsist f pictures r wrds frm experts t shw peple hw gd the prduct is.
因此，现在的广告常常引用专家的图片、文字，向人们展示产品有多棒。
it作形式主语，代替动词不定式短语t see …；that引导定语从句，修饰advertisements。