高考英语书面表达概要写作课件

这是一份高考英语书面表达概要写作课件，共27页。PPT课件主要包含了contents ，coherence， language ，技能一学会概括要点，技能二学会表达要点，tempts，leads ，persuade 等内容，欢迎下载使用。

各档次的给分范围和要求:
1)Read fr the style, tpic and structure.2)Get the main idea by finding ut key infrmatin and tpic sentences.3)Paraphrase(explain in yur wn wrds) the key wrds and sentences.4)Cnsider cherence[kəuˈhiərəns] (连贯性）
Hw t write a gd summary
阅读下面短文，根据其内容写一篇60词左右的内容概要。 Advertising plays a majr rle in the cmpetitive business wrld. Many industries take advantage f the pwer f advertising t attract r t win custmers away frm their business cmpetitrs. The influence f advertising is s huge that it causes many peple t buy things that they dn’t want at the start.
Advertising encurages peple t buy things that they dn’t want thrugh misleading ideas. Advertising is prven t be a successful tl t stress the features f their prducts t the public even thugh it’s regarded undesirable such as cigarettes, drugs, alchls and s n. Fr example, Dunhill, a cigarette cmpany which spnsrs many ftball teams, seems t be prmting cigarettes t the public. Withut the spnsrship, the cmpany will be less knwn t the public, resulting in fewer sales f cigarettes.
Besides that, advertising has a large influence n the decisins made by the peple in their everyday life. Many businesses use advertising as a frm f prmting t create awareness abut their prducts in the market. Fr instance, in a fast fd industry, the intrductin f the new flavr f burger needs advertising t increase sales. Children, especially, are easily influenced by advertisements and will have the desire t dine at fast fd restaurants after that. Althugh fast fd is bad fr health, it has successfully becme appealing t the public thrugh advertising.
Hwever, advertising plays a part in helping custmers t cmpare a prduct in terms f price, quality, reliability and s n. Withut advertising, it will be very difficult fr custmers t judge the wrthiness f a prduct. Fr example, advertisements published by varius cmpanies have given the custmers the pprtunity t chse wisely when purchasing an item. Withut the pwer f advertising, custmers will be stuck t a brand which may nt ffer the best chice. 
Hw t express the key pints by using yur wn wrds prperly? Tips: 1) paraphrase with synnyms/antnyms (同义词/反义词) 2) wrds changed int phrases (单词与短语互换) 3) rewrite sentence structure (改句型) 4) change the part f speech (改变词性) 5) change the vice (主动、被动转换)
Pint 1. Advertising is essential in the cmpetitive cmmercial wrld/is f vital imprtance/is abslutely necessary...
Advertising encurages peple t buy things that they dn’t want thrugh misleading ideas. Advertising is prven t be a successful tl t stress the features f their prducts t the public even thugh it’s regarded undesirable such as cigarettes, drugs, alchls and s n. Fr example, Dunhill, a cigarette cmpany which spnsrs many ftball teams, seems t be prmting cigarettes t the public. Withut the spnsrship, the cmpany will be less knwn t the public, resulting fewer sales f cigarettes.
Pint 2. Advertising tempts peple t buy undesirable things/persuade peple t buy what they dn’t really need by ver stressing the features f the prducts.
Pint 3. It keeps peple (well) infrmed f/makes peple aware f newly-made prducts, affecting peple’s decisins in their daily life.
Pint 4. Advertising can help custmers t cmpare different prducts s that they can make wise chices abut their purchases.
技能三使用有效的连接手段
如果归纳出的是key wrds ，把相应的key wrds用已学的地道的句型表达出来，即连词成句；如果找出的是tpic sentences，用不同的英语句型解释一下,即paraphrase。然后再用恰当的连词连句成段。最后成文。
Pint 1. Advertising is essential in the cmpetitive cmmercial wrld .
Pint 2. Advertising tempts peple t buy unfavrable things by ver stressing the features f the prducts .
Pint 3. It keeps peple (well) infrmed f newly-made prducts, affecting peple’s decisins in their daily life.
Pint 4. Advertising can help custmers t cmpare different prducts s that they can make wise chices abut their purchases.
Advertising is essential in the cmpetitive cmmercial wrld. Smetimes it tempts peple t buy what they dn’t really want by ver stressing the features f the prducts . It always keeps peple infrmed f newly-made prducts, affecting peple’s decisins in their daily life. Hwever, advertising can help custmers t cmpare different prducts s that they can make wise chices abut their purchases.
Hwever, if it were nt fr advertising, peple culdn’t make cmparisns abut prducts. In that case, they wuld fail t chse the mst suitable item(一件商品/物品).
Pint 1. Advertising _______________/____________________________________/____________________________________ in the cmpetitive cmmercial wrld.
is essential
Advertising plays a majr rle in the cmpetitive business wrld.
is f vital imprtance
is abslutely necessary
cntribute t
Advertising cntributes a lt t a cmpany in the cmpetitive cmmercial wrld.
Pint 2. Advertising ______/_______/______peple t buy __________/___________/____________things.
Advertising encurages peple t buy things that they dn’t want thrugh misleading ideas.
undesirable
unnecessary
Use Nun Clause(名词性从句)
Advertising persuade peple int buying what they dn’t really need.
Pint 3. Advertising has remarkable effects n peple’s decisin
Use passive vice
Peple’s decisins are greatly affected by advertising.
by raising awareness f the prducts.
Hwever, advertising plays a part in helping custmers t cmpare a prduct in terms f price, quality, reliability and s n. Withut advertising, it will be very difficult fr custmers t judge the wrthiness f a prduct. Fr example, advertisements published by varius cmpanies have given the custmers the pprtunity t chse wisely when purchasing an item. Withut the pwer f advertising, custmers will be stuck t a brand which may nt ffer the best chice.  
Pint 4. Advertising can help custmers t cmpare different prducts _____________________________________________________________________
s that they can make wise chices abut their purchases
Use “make it pssible fr sb. t d sth.”
Use Subjunctive Md (虚拟语气)
Advertising can make it pssible fr custmers t cmpare prducts and then make better chices.
If it were nt fr advertising, peple culdn’t cmpare prducts and wuld fail t chse the mst suitable item.