新高考2024版高考英语一轮复习微专题小练习练习40阅读理解+读后续写

这是一份新高考2024版高考英语一轮复习微专题小练习练习40阅读理解+读后续写，共6页。


The AIDA mdel is the fundatin f mdern marketing and advertising practice. It utlines the fur basic steps used t persuade ptentials t make a purchase. The first three steps lie in creating attentin (A), decrating interest (I), and building desire (D) fr the prduct, befre the furth step—the “call t actin” (A)—tells them exactly hw and where t buy. AIDA can channel the custmer's feelings thrugh each stage tward reaching a sale.
Attracting the custmer's attentin is the first challenge and this may be achieved by using an attracting phrase r picture. Once smene's attentin has been clutched,__it must be turned int real interest. This is best dne by prviding a brief descriptin f the prduct's benefits t the cnsumer rather than simply listing the prduct's main features r prblem­slving claims.
Nw, it is time t transfrm that interest int a desire fr a prduct r service. This is where cnsumers need t believe their lives culd be better by pssessing the prduct. It culd be a vital step twards turning a ptential int a real custmer.
“Call­t­actin” is where all f the initial hard wrk pays ff and leads t the actin frm a ptential custmer. Fr example, they might pick up the phne t discuss the idea f a trial f the services r, alternatively, they may just buy that prduct r service that has been prmted t them all alng.
And AIDA is used t great effect in the mvie industry. Mvie studis begin their marketing campaigns mnths in advance. The campaigns develp by ffering attractive flashes f the mvie withut giving t much away. Desire is inspired by the release f the full preview which is fully designed t shw the exciting mments f the mvie, frm special effects t humrus lines f dialgue n the pening weekend. Advertisements in newspapers and n televisin fcus n the mvie's release, inviting the cnsumer t g and buy a ticket.
1．What is the purpse f practising AIDA?
A．T create jbs.
B．T increase sales.
C．T research markets.
D．T intrduce prducts.
2．What des the underlined wrd “clutched” mean in Paragraph 2?
A．Seized. B．Freed.
C．Cheated. D．Affected.
3．In which stage f the AIDA mdel may a custmer call t try the service?
A．Actin. B．Interest.
C．Desire. D．Attentin.
4．Why des the authr mentin the mvie industry in the last paragraph?
A．T design an AIDA mdel.
B．T display hw AIDA wrks.
C．T shw hw t make a mvie.
D．T advertise the mvie industry.
B
Accrding t a study dne by University f Michigan, shpping t reduce stress was 40 times mre effective at giving peple a sense f cntrl and shppers were three times less sad than thse nly lking at items.
Mre than half f the 1，000 cnsumers surveyed by Credit Karma, head researcher f the study, said they have shpped t deal with feelings f stress r depressin. Abut 48 percent f men and 31 percent f wmen wh have stress shpping said they had purchased alchl when stressed. Abut 82 percent f wmen spend n clthing cmpared t 52 percent f men. Wmen als lead shpping fr jewellery, 42 percent, cmpared t 22 percent fr men.
In sme sense, stress shpping can actually help yu live a healthier life by making sure that yur bld pressure is lwered. The survey fund 82 percent had nly psitive feelings abut their purchases and that the psitive md was lng­lasting. Hwever, stress shpping, fr many, culd grw int a drive that uses up mney, causes cnflict, and therefre adds great stress t life.
Despite the in­time jy frm purchases, stress shpping never prves a lng­lasting cure t stress r depressin. Actually it needs t be avided anyhw. Whether yu're purchasing presents r buying grceries, having the items yu need written dwn will prvide yu with brightness while shpping. Reward yurself fr sticking t yur list and yu'll be mre likely t cmmit t it.
In additin always think abut what yu struggle with mst financially. D yu spend t much mney at the mall? Eating ut? Vacatins? Make a list f where yur mney is ging and take necessary steps t resist yur desire. Fr example, if yu spend t much mney n dining ut n weekends, stuff yur cupbard with fd n Friday. S yu'll be mre likely t stay in and ck. And yu need t give up the need t keep up with thers. Everyne's financial situatin is different and cmparisn may lead t debt and dissatisfactin with what yu already have.
5．Why des the authr mentin thse numbers in Paragraph 2?
A．T supprt an idea.
B．T attract readers.
C．T call fr actins.
D．T intrduce a tpic.
6．Which f the fllwing may help deal with stress shpping?
A．Stimulating desires.
B．Recrding spending.
C．Turning t medicines.
D．Cmparing with thers.
7．What is the authr's attitude t stress shpping?
A．Unclear. B．Dubtful.
C．Objective. D．Negative.
8．What is a suitable title fr the text?
A．Des shpping benefit us?
B．Mre stressed, wmen r men?
C．Shuld we cmpare with thers?
D．Can stress shpping reduce stress?
Ⅱ.读后续写
[2023·武汉市高三调研]阅读下面材料，根据其内容和所给段落开头语续写两段，使之构成一篇完整的短文。
Amanda lived in a big mdern city. Due t the high­speed develpment f the ecnmy, families frm different backgrunds came here t find a better life. Amanda's classmate and friend, Rama, was frm ne f thse families.
One day after schl, Amanda and Rama were chatting and Rama mentined hw much she missed her friends and hmetwn. “It is hard t leave，” Rama sighed, “but my family needed t be in places where it is easier fr us t make a living.” Hlding Rama's hands, Amanda encuraged her t share mre and she knew Rama lved t sing and dance with her friends back in her hmetwn.
After learning abut Rama's stry, Amanda started t ntice mre students like Rama in her schl. Fr the first time she realized that thse students lked sad in their eyes. Smetimes because f their different accents, they culdn't cmmunicate well with thers, which made them always sit r stand silently at the back f the classrm.
“They are having a hard time. We shuld shw them kindness and lve！” she tld her mther ne day. Amanda asked her mther what she culd d t help make them feel welcme. Amanda's mther suggested, “What abut using art? Maybe it will be easier t cmmunicate thrugh art.” Amanda thught fr a while and ndded. Like her friend Rama, Amanda lved all frms f art, like painting, singing, dancing, and perfrming, thrugh which she culd tell different stries—abut her family and her life.
The next day, Amanda went t the Activity Center in her schl and prpsed her plan f an art shw. The fficer thught it was a great idea. Inspired and excited, Amanda set abut her plan with several friends. At the Activity Center they filled a rm with paper, paint and pencils. They even made a small stage! Everything ready, they invited all the new students in her schl and Amanda encuraged them t share smething special abut their hmetwn in any art frm. T Amanda's surprise, n ne respnded.
注意：1.续写词数应为150左右；
2．请按如下格式作答。
Amazingly, Rama stepped frward t break the ice.________________________________________________________________________
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Everything seemed t change after that art shw.________________________________________________________________________
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答题策略
语法填空——形容词、副词
练习40 阅读理解＋读后续写
Ⅰ.阅读理解
A
【语篇解读】 本文主要介绍了现代市场营销和广告实践的基础——AIDA模式，重点介绍了该模式的运作原理。
1．答案与解析：B 推断。根据第一段尾句“AIDA can a sale”可知，AIDA可以引导客户的感受通过每个阶段来达成销售。据此可推知，实践AIDA就是为了增加销售量。
2．答案与解析：A 理解词汇。根据第二段第一句“Attracting the custmer' r picture”可知，吸引客户的注意力是第一个挑战，这可以通过使用一个吸引人的短语或图片来实现。据此可推知，画线词所在句表示“一旦某人的注意力被抓住了，就必须把它转化为真正的兴趣”，故画线词意为“抓住”，与A项的意思最为接近。
3．答案与解析：A 理解具体信息。明题意：本题问“在AIDA模式的哪一阶段，客户可能打电话来尝试服务？”→寻线索：根据第四段中的“‘Call­t­actin’ is where all f the initial hard wrk pays idea f a trial f the services”可知，“行动号召”是指所有最初的努力都得到了回报，并导致潜在客户采取行动。例如，他们可能会拿起电话讨论试用服务的想法→定答案：由此可知，在AIDA模式的行动阶段，客户可能打电话来尝试服务。
4．答案与解析：B 推断。通读尾段可知，该段通过电影业使用AIDA模式取得成功来说明该模式的运作原理：电影公司会提前几个月开始营销活动，营销活动通过提供有吸引力的电影片段而不透露太多信息来开展，欲望被完整预览版的发布激发，该预览版旨在展示电影中激动人心的时刻，从特效到幽默的对白。报纸和电视上的广告关注电影的上映，邀请消费者去买票。故选B。
B
【语篇解读】 虽然压力购物可以降低血压，保持积极持久的情绪，但是压力购物可能会发展成一种消耗金钱、引起冲突的冲动，因此给生活增加了巨大的压力。
5．答案与解析：A 推断。通读第二段可知，研究员Credit Karma调查了1 000名消费者，其中超过一半的人表示，他们曾通过购物来应付压力或抑郁。大约48%的男性和31%的女性在压力下购物，他们说自己在压力下会买酒。大约82%的女性会在服装上花钱，而男性的这一比例为52%。女性购买珠宝的比例为42%，男性为22%。据此可推知，这些数字是为了说明很多人通过购物来应付压力。
6．答案与解析：B 理解具体信息。根据第四段中的“Whether yu're while shpping”可知，无论你是在买礼物还是买食品杂货，把你需要的东西写下来都会让你在购物时头脑清醒。据此可知，可以用记录支出的方法帮助应付压力购物。
7．答案与解析：D 理解观点、态度。根据第三段中的“Hwever, stress t life”可知，对许多人来说，压力购物可能会发展成一种消耗金钱、引起冲突的冲动，因此给生活增加了巨大的压力。根据第四段中的“Despite the in­time r depressin”可知，尽管购物能带来及时的快乐，但压力购物从来没有被证明是一种长期治愈压力或抑郁的方法。据此可推知，作者对于压力购物的态度是否定的。
8．答案与解析：D 理解文章主旨要义。通读全文，尤其是第一段和第四段中的“Despite the in­ r depressin”可知，密歇根大学的一项研究表明，通过购物来减压能给人40倍的控制感，购物的人比只看东西(不买)的人少三倍的悲伤。尽管购物能带来及时的快乐，但压力购物从来没有被证明是一种长期治愈压力或抑郁的方法。据此可知，本文主要讨论压力购物是否能减轻压力。
Ⅱ.读后续写
One pssible versin：
Amazingly, Ramasteppedfrwardtbreaktheice. She stepped nt the stage and said in an emtinal vice, “I used t sing ld sngs frm my hmetwn and nw I wuld like t share with yu my favrite piece.” With that, her sweet vice filled the Activity Center, transprting everyne back t their lvely hmetwn (现在分词短语作状语). With her sweet singing ending in a big rund f applause, the atmsphere changed frm an awkward silence t an utburst f activities. Sme students painted symblic buildings in their hmetwn; thers danced their merry samba back hme. Still, thers perfrmed the mst classic episde in their lcal pera.
Everythingseemedtchangeafterthatartshw. Gne was the sadness in students' eyes. Gradually, these srrwful kids, like Rama, began t pen up, make new friends and adapt t their life here. When Amanda shared the children's dramatic transfrmatin with her mther, she wn a warm kiss. Indeed, life in a new mdern city will be full f thrns and bumps, but lve and kindness frm human beings like Amanda and her mm will remve all the negativity and inject vitality int these lnely kids' heart.
2023·济南市高三检测
说明文
258词
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2023·济南市高三检测
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349词
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形容词、副词题的解题步骤
例题
It was the first class after the mrning break, and we were all hanging arund________ (excite), waiting fr the art teacher t arrive.
步骤
①
分析所填词在句中所作成分(形容词可作定语、表语和补语；副词作状语)：此处所填词修饰句子谓语were hanging arund，作状语，应用副词
②
结合句意确定使用何种形式的形容词、副词：根据句意可知，表示“兴奋地”，应填excitedly
答案
excitedly 修饰谓语动词hanging arund作状语，应用其副词形式excitedly