英语选修9&10选修9Unit 5 Inside advertising教课课件ppt
展开Using Language
Listen t the text.
Listen again and fill in the blanks.
A: Cl ______! B: Thanks. They’re Superstars. A: Expensive? B: Nt at all. Superstars have great styles ___ ___________ ______. A: But I have big feet.
at reasnable prices
B: N prblem. Superstars cme in all _____. Lng and shrt, wide and narrw. A: Where d yu ____ them? B: All gd she stres.A: Great. B: Want t dance?
A: Again? Aren’t yur feet sre?B: N way, nt when I’m wearing Superstars!C: Superstar shes and bts, _______ fashins, all sizes, cmfrtable. _________ at all gd she stres.
A: Dad, ____ the tap ___ while yu’re brushing. B: What ___? A: It saves water. B: That wn’t ____ much water.
A: But if everyne in the whle city turns ff the tap _____ they’re brushing their _____, think hw much water that wuld save. And if yu stp _______ in the _______, yu wn’t be in there s lng and we’ll save litres f water.
C: Sam’s right yu knw. The water in ur dams is getting ____. We culd run ut, yu knw. _______, yur singing’s terrible!B: OK, OK, yu’re right. We d need t save water. What ther ______ ways can yu tell me abut, Sam?
A: I’ll shw yu. There’s a _________ website.D: Fr infrmatin and ___ n hw t save water, visit www.
Wman: Star FM. The new statin everyne’s listening t.Man: Find it n yur ____ at FM 104.5.
Wrkbk-Listening
QUESTIONS ON ADSA senir English class has been listening t a talk by the president, Ms Tefln, f an advertising cmpany. Nw it is the students' turn t ask questins.(Ms Tefln=M Mr Hall=H Kate=K Ben=B Sarah=S Tm=T)
H: Thank yu, Ms Tefln, fr ______ time t cme and _____ t us ______ the wrld f __________. I'm sure we've all _______ a lt. Nw, students, have yu any questins fr Ms Tefln? ... Kate?
advertising
K: Um. I fund yur talk very __________ and I can see that the wrk f an advertising agency is very cmplicated and als very _________. But d adverts really _____? I hardly ever ntice them, and even with the nes I d ntice, I usually _______ the name f the prduct.
interesting
T: That's an _________ questin. And yu're quite right, we dn't _______ many f the advertisements we see r hear every day. But we d _________ ads fr prducts we wuld like t have. After this lessn, try this __________. Each f yu _____ _____ the name f the prduct that is advertised in the tw r three advertisements yu d remember.
Then make a ____. I _________ that the list will be quite shrt because mst f yu ____ _________ ___ the same prducts, such as sprts shes, fashin clthes, mvies and ___ ___. I think yu WILL remember the names f these prducts ______ because they are _______ __ yur lifestyle.
are interested in
H: Anther questin? Ben.B: Ms Tefln, yu've talked abut hw much mney __________ spend n advertising. Well, if they didn't spend that mney, wuldn't the things we buy be ________?
M: Gd ______, Ben. But yu see, a cmpany's advertising ____ is a very small part f their ______ budget. They spend hundreds f times mre mney n making the prducts and getting them ____ the shps. S yu see, saving n advertising wuldn't _____ _____ _________ ___ the cst.
make much difference t
S: I find adverts _________. They ________ my prgrammes n televisin and all thse big billbards arund twn are s UGLY. Advertising _______ the advertiser, but it desn't benefit rdinary peple. Wuldn't ur wrld be better if we made advertising ______?
M: Yes, I understand yur _______, but in fact, we'd be a lt ______ ff withut advertising. Fr a start, there wuld be n magazines. Yu see, it csts a lt t _______ a magazine, and they'd be very expensive t buy if the advertisers didn't pay mst f the cst by buying advertising _____ in the magazine. The same thing _______ ___ televisin. The ads pay fr the prgrammes.
T: Hw can yu tell if an advertisement is telling the truth r nt?M: Mmm. That's _______ gd questin. Well first ...
Wrkbk-Listening Task
The senir students at Newtwn High Schl have decided t put n a cncert t raise mney fr an rganizatin that lks after hmeless children. Mandy and her friends are in charge f advertising the cncert.(Mandy=M Danny=D Sarah=S Bb=B)
ADVERTISING A CONCERT
M: I _______ first we shuld _____ wh we want t cme t ur cncert.D: Students _____ this schl, f curse.S: _____ _____ parents? We'd make mre mney if they cme t.B: And maybe we culd ___ ther peple in the cmmunity t cme __ ____.
S: Why wuld they like t cme?D: If they knw it's t help ________ peple, they may want t cme.B: We culd make sme advertisements t tell them what the mney is ____.M: Yeah. We can ______ an advertisement that will make them feel gd abut _______ thers.
B: Yes and make them feel ____ ___ the cmmunity.S: Yeah, I like that idea.M: OK. S we'll make ne advertisement ___ peple in the cmmunity.B: Mmm. And we can ____ them at bus stps and in shps and n the nticebard ________ the schl.
M: OK. S _____ _____ parents?D: That's easy. The message ___ their advertisement shuld be smething like: “Cme and see hw ________ yur child is”.S: But what abut the parents f students wh aren't in the _______?
M: Mmmm. We culd _______ that they’d be supprting their schl. And, um, maybe we can make them feel _____ fr hmeless children. We culd have a picture f sme pr children sleeping n the streets and have a ______ that says smething like: “Supprt the hmeless. Cme t ur cncert”.
B: We culd ____ that advertisement in the schl newsletter. That way, all the parents will see it.M: Gd idea. And we culd put the ads fr the students ___ classrm nticebards.S: And we culd make an ad fr the schl ______.
B: Hey, I've just ______ ___ a great idea fr the student advertisements. Hw abut saying: “Bring a friend and yu'll get in fr half price.” We culd put that ad all _______ the schl.S: But we'll lse mney if we sell half-price _____.
B: Yes, but mre peple will cme. ________, we can increase the price f the tickets a bit s we can ______ t give sme away ___ ____ _____.S: That's ________! Yu can't put up the price just s yu can ________ t give a discunt.B: Why nt? That’s what advertisers d all the time.
at half price
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