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高中人教版 (新课标)Unit 5 Inside advertising同步达标检测题
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这是一份高中人教版 (新课标)Unit 5 Inside advertising同步达标检测题，共12页。试卷主要包含了 Pre- reading， expense7等内容，欢迎下载使用。
Perid 1
Warming up & reading I
Teaching gals 教学目标
1. Target language目标语言：
重点词汇和短语
Advertiser, billbard, casual ,garment, advert, infrm
2. Ability gals能力目标
Enable the students t talk abut advertising and advertisements.
3. Learning ability gals 学能目标
Help the students learn hw t talk abut their pinins abut advertisements
Teaching imprtant & difficult pints教学重难点
hw t talk abut their pinins abut advertisements
Teaching methds教学方法
Discussin.
Teaching prcedures & ways教学过程与方法
Step 1: warming up
1. Let Ss enjy tw vide
T: D yu like McDnald's better than KFC because f the advertisement?
2. Brainstrm
Ask the Ss t think abut where they can see r hear advertisements
Ss: n TV, n the radi, at the cinema, n buses, in train statins, in magazines, n billbards, at the airprt
3. Cmpare the tw advertisements, which ne is easier fr yu t remember? Why?
T: There are many advertisements arund us, can yu remember the names f any prducts that were being advertised? Or, what kinds f advertisements are easier fr yu t remember.
4. Pre- reading
T: lk at each f the advertisements n the next tw pages and discuss the questins with a partner:
What dses the advertisement want yu t d?
Hw des it try t persuade yu t d this?
Which advertisements d yu think are the mst effective? Why?
Hw Advertising Wrks
Step 2 Scan the text.
Ask the Ss t scan the headings f each sectin and get a general understanding f the text.
Step 3 Read again
Read the passage carefully and sum up the main idea f each sectin.
Step 4 Detail reading
Ask the Ss t read the text carefully and try t answer the fllwing questins:
Wh advertises?
Why d they advertise?
Where d they advertise?
Hw d they decide where t advertise?
Des advertising wrk?
Suggestive answers:
Wh advertises?
Businesses, individuals, rganizatins and assciatins.
Why d they advertise?
They want t sell smething r t infrm r educate the public.
Where d they advertise?
On TV and radi, in magazines and newspapers (als n clthes, billbards, at sprts fields, n buses and trains, at bus and train statins and many ther places).
Hw d they decide where t advertise?
They cnsider their budget and what medium is mst likely t be seen r heard by the target cnsumer.
Des advertising wrk?
Yes and n. Peple are nt usually persuaded by ads t buy things they have n use fr. Hwever, ads d change peple’s pinins ver time.
Step 5 Hmewrk
In pairs, discuss the questins in Ex 2 n P44.
Finish Ex 3 n P45 in pairs.
Perid 2-3
Language study fr Reading 1
Step 1 Wrds revisin
Use the wrds in the text t take the place f the wrds in red.
This shp sells clthes f all kinds.
Advertisements are everywhere in ur daily lives.
The teacher tld us that the schl wuld be clsed fr ne day next week.
We have a desire t becme respectable citizens.
Only big cmpanies can affrd televisin ads.
What is the cst f putting an ad n the Internet?
Mst shamp prducts depend n an ad with gd visual effects.
Advertising cigarettes is nt allwed in China.
Nt all advertisers are hnest.
I’ve knwn Ben fr many years. He is wrthy f trust.
Suggestive answer:
1. garments2. adverts/ads3. infrmed4. wrthy5. crpratins
6. expense7. rely8. banned9. decent10. trustwrthy
Step 2 language study
1. cme acrss = meet with 偶然遇见;偶然发现。
我无意中在一本书的封面上看到他的名字。
I came acrss his name n the cver f a bk.
我刚才偶然碰到你的一个老同学。
I’ve just cme acrss ne f yur frmer classmates.
★mre phrases sharing the same meaning with cme acrss:
run int
bump int
ntice
discver
encunter
2. Analyze the sentence:
Even sme f the casual garments we wear have brand names attached t them which turn us int walking advertisements.
◆ walking: 移动的；活动的
姚明和王治郅是两位篮球运动员，他们被西方的一些体育新闻记者形容为“移动的长城”。
Ya Ming and Wang Zhizhi, the tw basketball players, have been described as the “Walking Great Wall” by sme Western sprtswriters.
他是我们班的“活词典”。
He is the “walking dictinary” in ur class.
要是你穿这么艳的衣服，很容易成为“活靶子”。
Yu wuld becme a “walking target” if yu dressed in such a bright clr.
3. infrm = tell 通知
infrm sb. (f/abut sth.)
她通知他们他已经到达。
She infrmed them f his arrival.
infrm (that clause)
他们得到了儿子阵亡的通知。
They were infrmed that their sn was killed in battle.
be well infrmed abut sth.
精通某事；对某事消息灵通
4. appeal t sb.
有吸引力，有感染力，引起兴趣
想到要在雨中久等使人扫兴。
The prspect f a lng wait in the rain did nt appeal.
设计得要雅俗共赏，老幼皆宜。
The design has t appeal t all ages and scial grups.
5. fit in / int 找到时间（见某人、做某事）；有足够空间（放）；合得来；适应。
我尽量午饭后抽时间见你。
I’ll try and fit yu in after lunch.
我得在一个上午安排十次约见。
I had t fit ten appintments int ne mrning.
我们没有地方再摆更多的椅子了。
We can’t fit in any mre chairs.
他过去从未干过这种工作，很难说他是否会与他人配合得好。
He’s never dne this type f wrk befre; I’m nt sure hw he’ll fit in with the ther peple.
6. be apprpriate fr sth. / t d sth.
正式的聚会上穿牛仔裤不合适。
Jeans are nt apprpriate fr a frmal party.
现在发表演讲是不是时候？
Is nw an apprpriate time t make a speech?
7. rely n = depend n 依靠,指望
他们现在依靠自己了，这比以前要好得多。
They rely n themselves nw, which is much better.
你不能指望他的帮助。
Yu can’t rely n him fr assistance.
8. have n use fr sb. 讨厌…人
我讨厌那些不努力的人。
I have n use fr peple wh dn’t make an effrt.
have n use fr sth. 不需要; 用不着
9. ver time 随着时间的推移
随着时间的推移,失败的伤痛也会逐渐消失。
The pain f this failure will disappear ver time.
起初他的父母不喜欢他的女朋友，但随着时间的流逝他们的看法渐渐发生变化。
At first his parents didn’t like his girlfriend, but their pinin has been changed ver time.
vertime (副词), 规定时间之外地;超时地
他最近老是加班。
He’s been wrking vertime recently.
Step 3 Exercises dealing
Answers:
P45. Learning abut language
1. Cmplete the summary f the reading passage using wrds frm the text.
educate; appeal; target; budget; media; expense.
2. Cmplete the sentences using wrds frm the bx in their prper frms.
1) casual 2) basis
3) attach 4) wrthy
5) assciatin 6) crpratin
7) refresh 8) cnscience
9) garment 10) infrm
3. Cmplete the sentences with the crrect prepsitin.
1) t2) f3) int4) t5) n6) int7) t
Step 4 Hmewrk
Finish Ex 1, 2 & 3 n P85.
Perid 4
Grammar: Object Cmplement
一. T: Finish exercise 1 n P46. Tell what can be used as bject cmplement.
Thrugh the windw, I culd see the rain ____________ in sheets.
2. Mther made Charles ___ his bedrm befre he went ut.
3. Can yu smell smething ________? It must be cming frm the kitchen.
4. When the plice arrived, they fund the actress _________ in the bathrm.
5. The bss rdered the typist ______ all the dcuments ready.
6. The rbbers frced the man ___________ the suitcase.
7. A lt f practice helped the spkesman __________ a mre fluent speaker.
8. The hstess had the invitatins ________ a week befre the party.
二、可以用作宾语补足语的有名词、形容词、副词、介词短语、动词不定式、v-ing形式和过去分词。能带宾语补足语结构的动词一定是及物动词。
1、 感觉动词feel, hear, listen t, ntice, bserve, see, watch, lk at
所接的宾补可以是v-ing形式,也可以是动词原形。但变为被动语态时,不定式要带t。
2、含使动意义的动词, 所接的宾补多为动词原形或过去分词。
let, have, get, make, wuld like, want等。
3、含命名意义的动词, 所接的宾补一般是名词。
call, name, appint, elect, make, cnsider等
4、 v + sb. + t d sth. 结构中的动词, 所接的宾补一般是不定式。
advise, allw, ask, beg, cause, expect, frce, get, help, inspire, invite, rder, permit, persuade, remind, request, require, teach, tell, train, urge, want, warn, wish等
三、Finish Ex. 2 n page 46
Dear Mr Fster,
I am replying t yur kind letter because ur president is travelling abrad. Cmmittee members recently appinted me their chairman and have asked me t tell yu hw much we all appreciate yur dnatin.
It is shcking that s little has been dne in the past fr these children withut parents and we believe it is imprtant t get smething dne t help them as quickly as pssible.
Many f these children dn’t knw what it is like t wear clean clthes r sleep in a warm bed.
I have seen many f them sleeping in the street and begging fr fd. We have fund it very difficult t raise the mney we need t help them as many peple are nt cncerned with their welfare.
We cnsider yur ffer f help t be a lifesaver fr many f these pr children and cannt thank yu enugh.
Yurs sincerely,
Ms M Lynn
Chairman
Orphan Rescue Sciety
Perid 5
Listening and writing
Step 1 Listen t tape and tick the wrds and expressins.
superstar clthing stres run ut
singing wide and narrw save mney
uncmfrtable dial the peratr
latest fashin litres f water
Step 2 Listen again and finish the exercises n page 47.
Ad 1
A: Cl shes! B: Thanks. They’re Superstar. A: Expensive? B: Nt at all. Superstars have great styles at reasnable prices. A: But I have big feet. B: N prblem. Superstars cme in all sizes. Lng and shrt, wide and narrw. A: Where d yu get them? B: All gd she stres. A: Great. B: Want t dance?
A: Again? Aren’t yur feet sre?
B: N way, nt when I’m wearing Superstars!
C: Superstar shes and bts, latest fashins, all sizes, cmfrtable. (drag this wrd ut cuuuumffffrrtable) Available at all gd she stres.
Ad 2
A: Dad, turn the tap ff while yu’re brushing. B: What fr? A: It saves water. B: That wn’t save much water. A: But if everyne in the whle city turns ff the tap while they’re brushing their teeth, think hw much water that wuld save. And if yu stp singing in the shwer, yu wn’t be in there s lng and we’ll save litres f water.
C: Sam’s right yu knw. The water in ur dams is getting lw. We culd run ut, yu knw. Besides, yur singing’s terrible!
B: OK, yu’re right. We d need t save water. What ther ways can yu tell me abut, Sam?
A: I’ll shw yu. There’s a fantastic website.
D: Fr infrmatin and tips n hw t save water, visit www.
Ad 3
Wman: Star FM. The new statin everyne’s listening t.
Man: Find it n yur dial at FM 104.5.
Step 3 Writing
Chse ne f the things advertised in the listening but write a different ad fr a different target. Sme pssible targets are listed belw.
elderly peple teachers teenagers 11-lds car wners
sprts men and wmen parents yung businessmen and wmen
2. Perfrm yur ad t the class. Ask them t guess wh yur target is.
Step 4 Hmewrk
1. Write dwn the ad in yur exercise bk.
2. Finish yur wrkbk exercises.
Perid 6
Keeping advertisers hnest
1. T: There are many advertisements arund us; sme are hnest, while sme are dishnest. Appreciate the fllwing advertisements; tell which ne yu believe and which yu dn’t.
Let Ss knw nt all advertisements are hnest, and they shuld have the abilities t tell them apart.
2. Read the passage quickly and find ut the ways t keep advertisers hnest.
T: If yu want t be a smart cnsumer, yu shuld knw hw t avid being treated. Read the passage quickly and find ut the ways t keep advertisers hnest.
S: ①The law.
②Advertising rganizatins.
③Cmplaints rganizatin.
④The cnsumer.
3. T: Wuld yu cmplain abut any f the advertisements in this passage?
S: The tw ads n page 49 have sme misleading infrmatin. They exaggerate the usefulness f the prducts. The tea ad tries t persuade peple t buy it, because it claims t reduce weight. The she ad implies that if peple dn’t wear their prduct, they will be a lser.
4. Language pints f reading 2
类别
课程标准要求掌握的项目
话题
Talking abut advertising and advertisements; ways t make effective ads; advertising cntrls
词 汇
Billbard casual garment advertiser advert infrm assciatin target basis technique lane feature cnscience wrthy crpratin budget expense bradcast rely visual generate respnse stere refresh partly murder suitcase sheet actress typist spkesman fluent hstess invitatin appint chairman raise dial peratr litre mature fashin misleading ethical dishnest alchlic tbacc ban prmte immral decent ethics ffending beware cnsumer trustwrthy
Turn…int fit in(t) rely n have n use fr
功 能
表达不同观点(Expressing different views f an argument)
Yu are quite right. I’m afraid I can’t accept that.
I quite agree with yu. I wuldn’t say that.
I think s, t. Nt really.
I see yur pint, but…. That’s nt hw I see it.
That’s ridiculus. I’m afraid I have a different pinin.
Nt at all. N prblem. N way.
语 法
复习宾语补足语(The Object Cmplement)
Cmmittee members recently appinted me their chairman.（名词作宾补）
They made Rnald, the sccer star, the spkesman f their prduct.（名词作宾补）
I find it very difficult t raise the mney.（形容词作宾补）
As my neighbur is a trublemaker, I have t keep myself away frm him.（副词作宾补）
Please remember me t yur parents.（介词短语作宾补）
His speech left the president in a very awkward situatin.（介词短语作宾补）
Really gd advertising persuades peple t behave in certain ways.（动词不定式作宾补）
Cmmittee members have asked me t tell yu hw much we all appreciate yur dnatin. （动词不定式作宾补）
Many peple cnsider advertisements ffending.（-ing形式作宾补）
Thrugh the windw, I culd see the rain cming dwn in sheets. （-ing形式作宾补）
She is ging t have the nvel translated.（过去分词作宾补）
I’d like t have the gds delivered directly t my ffice. （过去分词作宾补）
Sectin I
(para.1)
Intrductin
Sectin II
(para. 2)
What is an advertisement?
Sectin III
(para. 3-7)
Hw d advertisers make effective advertisements?
Sectin IV
(para. 8-9)
Hw effective are advertisements?
Perid 1
Warming up & reading I
Teaching gals 教学目标
1. Target language目标语言：
重点词汇和短语
Advertiser, billbard, casual ,garment, advert, infrm
2. Ability gals能力目标
Enable the students t talk abut advertising and advertisements.
3. Learning ability gals 学能目标
Help the students learn hw t talk abut their pinins abut advertisements
Teaching imprtant & difficult pints教学重难点
hw t talk abut their pinins abut advertisements
Teaching methds教学方法
Discussin.
Teaching prcedures & ways教学过程与方法
Step 1: warming up
1. Let Ss enjy tw vide
T: D yu like McDnald's better than KFC because f the advertisement?
2. Brainstrm
Ask the Ss t think abut where they can see r hear advertisements
Ss: n TV, n the radi, at the cinema, n buses, in train statins, in magazines, n billbards, at the airprt
3. Cmpare the tw advertisements, which ne is easier fr yu t remember? Why?
T: There are many advertisements arund us, can yu remember the names f any prducts that were being advertised? Or, what kinds f advertisements are easier fr yu t remember.
4. Pre- reading
T: lk at each f the advertisements n the next tw pages and discuss the questins with a partner:
What dses the advertisement want yu t d?
Hw des it try t persuade yu t d this?
Which advertisements d yu think are the mst effective? Why?
Hw Advertising Wrks
Step 2 Scan the text.
Ask the Ss t scan the headings f each sectin and get a general understanding f the text.
Step 3 Read again
Read the passage carefully and sum up the main idea f each sectin.
Step 4 Detail reading
Ask the Ss t read the text carefully and try t answer the fllwing questins:
Wh advertises?
Why d they advertise?
Where d they advertise?
Hw d they decide where t advertise?
Des advertising wrk?
Suggestive answers:
Wh advertises?
Businesses, individuals, rganizatins and assciatins.
Why d they advertise?
They want t sell smething r t infrm r educate the public.
Where d they advertise?
On TV and radi, in magazines and newspapers (als n clthes, billbards, at sprts fields, n buses and trains, at bus and train statins and many ther places).
Hw d they decide where t advertise?
They cnsider their budget and what medium is mst likely t be seen r heard by the target cnsumer.
Des advertising wrk?
Yes and n. Peple are nt usually persuaded by ads t buy things they have n use fr. Hwever, ads d change peple’s pinins ver time.
Step 5 Hmewrk
In pairs, discuss the questins in Ex 2 n P44.
Finish Ex 3 n P45 in pairs.
Perid 2-3
Language study fr Reading 1
Step 1 Wrds revisin
Use the wrds in the text t take the place f the wrds in red.
This shp sells clthes f all kinds.
Advertisements are everywhere in ur daily lives.
The teacher tld us that the schl wuld be clsed fr ne day next week.
We have a desire t becme respectable citizens.
Only big cmpanies can affrd televisin ads.
What is the cst f putting an ad n the Internet?
Mst shamp prducts depend n an ad with gd visual effects.
Advertising cigarettes is nt allwed in China.
Nt all advertisers are hnest.
I’ve knwn Ben fr many years. He is wrthy f trust.
Suggestive answer:
1. garments2. adverts/ads3. infrmed4. wrthy5. crpratins
6. expense7. rely8. banned9. decent10. trustwrthy
Step 2 language study
1. cme acrss = meet with 偶然遇见;偶然发现。
我无意中在一本书的封面上看到他的名字。
I came acrss his name n the cver f a bk.
我刚才偶然碰到你的一个老同学。
I’ve just cme acrss ne f yur frmer classmates.
★mre phrases sharing the same meaning with cme acrss:
run int
bump int
ntice
discver
encunter
2. Analyze the sentence:
Even sme f the casual garments we wear have brand names attached t them which turn us int walking advertisements.
◆ walking: 移动的；活动的
姚明和王治郅是两位篮球运动员，他们被西方的一些体育新闻记者形容为“移动的长城”。
Ya Ming and Wang Zhizhi, the tw basketball players, have been described as the “Walking Great Wall” by sme Western sprtswriters.
他是我们班的“活词典”。
He is the “walking dictinary” in ur class.
要是你穿这么艳的衣服，很容易成为“活靶子”。
Yu wuld becme a “walking target” if yu dressed in such a bright clr.
3. infrm = tell 通知
infrm sb. (f/abut sth.)
她通知他们他已经到达。
She infrmed them f his arrival.
infrm (that clause)
他们得到了儿子阵亡的通知。
They were infrmed that their sn was killed in battle.
be well infrmed abut sth.
精通某事；对某事消息灵通
4. appeal t sb.
有吸引力，有感染力，引起兴趣
想到要在雨中久等使人扫兴。
The prspect f a lng wait in the rain did nt appeal.
设计得要雅俗共赏，老幼皆宜。
The design has t appeal t all ages and scial grups.
5. fit in / int 找到时间（见某人、做某事）；有足够空间（放）；合得来；适应。
我尽量午饭后抽时间见你。
I’ll try and fit yu in after lunch.
我得在一个上午安排十次约见。
I had t fit ten appintments int ne mrning.
我们没有地方再摆更多的椅子了。
We can’t fit in any mre chairs.
他过去从未干过这种工作，很难说他是否会与他人配合得好。
He’s never dne this type f wrk befre; I’m nt sure hw he’ll fit in with the ther peple.
6. be apprpriate fr sth. / t d sth.
正式的聚会上穿牛仔裤不合适。
Jeans are nt apprpriate fr a frmal party.
现在发表演讲是不是时候？
Is nw an apprpriate time t make a speech?
7. rely n = depend n 依靠,指望
他们现在依靠自己了，这比以前要好得多。
They rely n themselves nw, which is much better.
你不能指望他的帮助。
Yu can’t rely n him fr assistance.
8. have n use fr sb. 讨厌…人
我讨厌那些不努力的人。
I have n use fr peple wh dn’t make an effrt.
have n use fr sth. 不需要; 用不着
9. ver time 随着时间的推移
随着时间的推移,失败的伤痛也会逐渐消失。
The pain f this failure will disappear ver time.
起初他的父母不喜欢他的女朋友，但随着时间的流逝他们的看法渐渐发生变化。
At first his parents didn’t like his girlfriend, but their pinin has been changed ver time.
vertime (副词), 规定时间之外地;超时地
他最近老是加班。
He’s been wrking vertime recently.
Step 3 Exercises dealing
Answers:
P45. Learning abut language
1. Cmplete the summary f the reading passage using wrds frm the text.
educate; appeal; target; budget; media; expense.
2. Cmplete the sentences using wrds frm the bx in their prper frms.
1) casual 2) basis
3) attach 4) wrthy
5) assciatin 6) crpratin
7) refresh 8) cnscience
9) garment 10) infrm
3. Cmplete the sentences with the crrect prepsitin.
1) t2) f3) int4) t5) n6) int7) t
Step 4 Hmewrk
Finish Ex 1, 2 & 3 n P85.
Perid 4
Grammar: Object Cmplement
一. T: Finish exercise 1 n P46. Tell what can be used as bject cmplement.
Thrugh the windw, I culd see the rain ____________ in sheets.
2. Mther made Charles ___ his bedrm befre he went ut.
3. Can yu smell smething ________? It must be cming frm the kitchen.
4. When the plice arrived, they fund the actress _________ in the bathrm.
5. The bss rdered the typist ______ all the dcuments ready.
6. The rbbers frced the man ___________ the suitcase.
7. A lt f practice helped the spkesman __________ a mre fluent speaker.
8. The hstess had the invitatins ________ a week befre the party.
二、可以用作宾语补足语的有名词、形容词、副词、介词短语、动词不定式、v-ing形式和过去分词。能带宾语补足语结构的动词一定是及物动词。
1、 感觉动词feel, hear, listen t, ntice, bserve, see, watch, lk at
所接的宾补可以是v-ing形式,也可以是动词原形。但变为被动语态时,不定式要带t。
2、含使动意义的动词, 所接的宾补多为动词原形或过去分词。
let, have, get, make, wuld like, want等。
3、含命名意义的动词, 所接的宾补一般是名词。
call, name, appint, elect, make, cnsider等
4、 v + sb. + t d sth. 结构中的动词, 所接的宾补一般是不定式。
advise, allw, ask, beg, cause, expect, frce, get, help, inspire, invite, rder, permit, persuade, remind, request, require, teach, tell, train, urge, want, warn, wish等
三、Finish Ex. 2 n page 46
Dear Mr Fster,
I am replying t yur kind letter because ur president is travelling abrad. Cmmittee members recently appinted me their chairman and have asked me t tell yu hw much we all appreciate yur dnatin.
It is shcking that s little has been dne in the past fr these children withut parents and we believe it is imprtant t get smething dne t help them as quickly as pssible.
Many f these children dn’t knw what it is like t wear clean clthes r sleep in a warm bed.
I have seen many f them sleeping in the street and begging fr fd. We have fund it very difficult t raise the mney we need t help them as many peple are nt cncerned with their welfare.
We cnsider yur ffer f help t be a lifesaver fr many f these pr children and cannt thank yu enugh.
Yurs sincerely,
Ms M Lynn
Chairman
Orphan Rescue Sciety
Perid 5
Listening and writing
Step 1 Listen t tape and tick the wrds and expressins.
superstar clthing stres run ut
singing wide and narrw save mney
uncmfrtable dial the peratr
latest fashin litres f water
Step 2 Listen again and finish the exercises n page 47.
Ad 1
A: Cl shes! B: Thanks. They’re Superstar. A: Expensive? B: Nt at all. Superstars have great styles at reasnable prices. A: But I have big feet. B: N prblem. Superstars cme in all sizes. Lng and shrt, wide and narrw. A: Where d yu get them? B: All gd she stres. A: Great. B: Want t dance?
A: Again? Aren’t yur feet sre?
B: N way, nt when I’m wearing Superstars!
C: Superstar shes and bts, latest fashins, all sizes, cmfrtable. (drag this wrd ut cuuuumffffrrtable) Available at all gd she stres.
Ad 2
A: Dad, turn the tap ff while yu’re brushing. B: What fr? A: It saves water. B: That wn’t save much water. A: But if everyne in the whle city turns ff the tap while they’re brushing their teeth, think hw much water that wuld save. And if yu stp singing in the shwer, yu wn’t be in there s lng and we’ll save litres f water.
C: Sam’s right yu knw. The water in ur dams is getting lw. We culd run ut, yu knw. Besides, yur singing’s terrible!
B: OK, yu’re right. We d need t save water. What ther ways can yu tell me abut, Sam?
A: I’ll shw yu. There’s a fantastic website.
D: Fr infrmatin and tips n hw t save water, visit www.
Ad 3
Wman: Star FM. The new statin everyne’s listening t.
Man: Find it n yur dial at FM 104.5.
Step 3 Writing
Chse ne f the things advertised in the listening but write a different ad fr a different target. Sme pssible targets are listed belw.
elderly peple teachers teenagers 11-lds car wners
sprts men and wmen parents yung businessmen and wmen
2. Perfrm yur ad t the class. Ask them t guess wh yur target is.
Step 4 Hmewrk
1. Write dwn the ad in yur exercise bk.
2. Finish yur wrkbk exercises.
Perid 6
Keeping advertisers hnest
1. T: There are many advertisements arund us; sme are hnest, while sme are dishnest. Appreciate the fllwing advertisements; tell which ne yu believe and which yu dn’t.
Let Ss knw nt all advertisements are hnest, and they shuld have the abilities t tell them apart.
2. Read the passage quickly and find ut the ways t keep advertisers hnest.
T: If yu want t be a smart cnsumer, yu shuld knw hw t avid being treated. Read the passage quickly and find ut the ways t keep advertisers hnest.
S: ①The law.
②Advertising rganizatins.
③Cmplaints rganizatin.
④The cnsumer.
3. T: Wuld yu cmplain abut any f the advertisements in this passage?
S: The tw ads n page 49 have sme misleading infrmatin. They exaggerate the usefulness f the prducts. The tea ad tries t persuade peple t buy it, because it claims t reduce weight. The she ad implies that if peple dn’t wear their prduct, they will be a lser.
4. Language pints f reading 2
类别
课程标准要求掌握的项目
话题
Talking abut advertising and advertisements; ways t make effective ads; advertising cntrls
词 汇
Billbard casual garment advertiser advert infrm assciatin target basis technique lane feature cnscience wrthy crpratin budget expense bradcast rely visual generate respnse stere refresh partly murder suitcase sheet actress typist spkesman fluent hstess invitatin appint chairman raise dial peratr litre mature fashin misleading ethical dishnest alchlic tbacc ban prmte immral decent ethics ffending beware cnsumer trustwrthy
Turn…int fit in(t) rely n have n use fr
功 能
表达不同观点(Expressing different views f an argument)
Yu are quite right. I’m afraid I can’t accept that.
I quite agree with yu. I wuldn’t say that.
I think s, t. Nt really.
I see yur pint, but…. That’s nt hw I see it.
That’s ridiculus. I’m afraid I have a different pinin.
Nt at all. N prblem. N way.
语 法
复习宾语补足语(The Object Cmplement)
Cmmittee members recently appinted me their chairman.（名词作宾补）
They made Rnald, the sccer star, the spkesman f their prduct.（名词作宾补）
I find it very difficult t raise the mney.（形容词作宾补）
As my neighbur is a trublemaker, I have t keep myself away frm him.（副词作宾补）
Please remember me t yur parents.（介词短语作宾补）
His speech left the president in a very awkward situatin.（介词短语作宾补）
Really gd advertising persuades peple t behave in certain ways.（动词不定式作宾补）
Cmmittee members have asked me t tell yu hw much we all appreciate yur dnatin. （动词不定式作宾补）
Many peple cnsider advertisements ffending.（-ing形式作宾补）
Thrugh the windw, I culd see the rain cming dwn in sheets. （-ing形式作宾补）
She is ging t have the nvel translated.（过去分词作宾补）
I’d like t have the gds delivered directly t my ffice. （过去分词作宾补）
Sectin I
(para.1)
Intrductin
Sectin II
(para. 2)
What is an advertisement?
Sectin III
(para. 3-7)
Hw d advertisers make effective advertisements?
Sectin IV
(para. 8-9)
Hw effective are advertisements?
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