英语Unit 5 Inside advertising课堂教学ppt课件

这是一份英语Unit 5 Inside advertising课堂教学ppt课件，共60页。PPT课件主要包含了Ready等内容，欢迎下载使用。
Unit 5 Reading
HOW ADVERTISING WORKS
billbard casual garmentturn … intadvertiseradvertinfrm assciatin
n. (户外)布告板; 广告牌adj. 偶然的; 随意的; 临时的n. 衣服; 外衣 (使)变成n. 登广告者; 广告客户n. = advertisement 广告vt. 通知; 告诉n. 协会; 联系; 关联
targetfit intbasis technique lane feature cnscience
n. 目标; 对象; 靶子适合n. 基础; 根据n. 技术; 技巧n. 车道; 行车线n. 特征; 容貌; 特色; 特写vi. & vt. 以……为特色; 特写adj. 良心; 道德心
wrthycrpratin budget expensebradcast relyrely n
n. 有价值的; 可敬的n. 公司; 法人; 社团n. 预算n. 费用; 代价n. 广播; 播音vt. & vi. 广播; 播送; 播放vi. 依赖; 信赖依赖; 依靠
visual generate respnse sterehave n use fr refresh
adj. 看的; 视觉的vt. 产生; 发生n. 回答; 响应; 反应n. 立体声; 立体声器材不需要; 厌恶; 对…..不耐烦vt. 使 (精神) 振作 使恢复; 更新
Lk at each f the advertisements n pages 42-43 and discuss the questins with a partner.
Pre-reading
1 What des the advertisement want yu t d?2 Hw des it try t persuade yu t d this?3 Which advertisements d yu think are the mst effective? Why?
Skimming t get general ideas
Reading Cmprehensin I
Read the passage quickly and chse the best answer.
Which is fit t describe this passage? It is a ______.A. narratin (记叙文) B. expsitin (说明文) C. prse (散文) D. pem
Careful reading t slve difficult pints
infrm sb. (f/abut sth.)Please infrm us f any changes f address. 地址若有变动请随时通知我们。
1 infrm 通知; 告诉
infrm (that clause)I have been infrmed that the cuple will marry next year. 我得到消息说他们俩明年结婚。
be well infrmed abut sth. 精通某事；对某事消息灵通
2 fit sb./sth. in/int 找到时间（见某人、 做某事），有足够空间（放）； fit in (with sb./sth.) 合得来；适应。
我尽量午饭后抽时间见你。 I’ll try and fit yu in after lunch. 我得在一个上午安排十次约见。 I had t fit ten appintments int ne mrning.
我们没有地方再摆更多的椅子了。 We can’t fit in any mre chairs. 他过去从未干过这种工作，很难说他 是否会与其他人配合得好。 He’s never dne this type f wrk befre; I’m nt sure hw he’ll fit in with the ther peple.⑤ 哪里有我适合的地方？ Where d I fit in?
His cnscience trubled him after he tk the mney. 他拿走了钱以后，良心不安。Let yur cnscience be yur guide. 让你的良心指引你。
3 cnscience 良心; 道德心
观察下列句子中wrthy的用法:His behavir is wrthy f being praised.他的行为是值得表扬的。The film is wrthy t be seen twice. 这部电影值得看两遍。[点拨]wrthy 为形容词，意为“有价值的，值得的”。[联想]wrth 常作形容词，“有某种价值的，值得的”；wrthwhile 形容词，“值得花时间、金钱或精力的”。
[拓展] be wrthy f sth. 值得（应得）某事（物）；be wrthy t d 值得(配得上)干某事；be wrthy f being dne 值得被做某事；be wrthy t be dne 值得被做某事。 同义词wrth的常用结构是be wrth ding sth.或be wrth sth.; 而wrthwhile可以作定语。如：a wrthwhile jb 值得做的工作
翻译下列句子。1. That is very wrthy f ur attentin. 2. He is wrthy t have a place in the team.3. It isn’t wrth the truble. 4. They achieved a very wrthwhile result.
那件事很值得我们注意。 他配得上成为该队的队员。不值得费那个事。他们取得了很有价值的成果。
They rely n themselves nw, which is much better. 他们现在依靠自己了，这比以前要好得多。 Yu can’t rely n him fr assistance.你不能指望他的帮助。
5 rely n = depend n 依赖；依靠
I have n use fr peple wh dn’t make an effrt. 我讨厌那些不努力的人。
6 have n use fr sb. 讨厌（或憎恶）……的人
have n use fr sth. 不需要；用不着
It is n use ding … 做某事没有用处
It’s n use asking me. I knw n mre than yu d. 问我没用, 我知道的不比你多。
I dn’t think it’s any use ging any further.我认为继续下去没有用处。
subject S. 主语predicate P. 谓语bject O. 宾语attribute Attri. 定语adverbial Adv. 状语cmplement Cm. 补语predicative Pre. 表语clause C. 从句
Shrt frms 缩略语
1 We hear advertisements n the radi and cme acrss them n the Internet.
我们从广播中听到广告，在网络上看到广告。
Difficult sentences analysis
2 Fr example, adlescent bys are mre likely t buy cmputer games than any ther grup, s it makes sense t make cmputer game ads that appeal t this grup.
比如，青少年比起其他人群更愿意购买电脑游戏。因此，针对这个目标群体制作有吸引力的电脑游戏广告才是有意义的。
1. 表示对等关系的并列连词有: and, either … r, neither … nr, as well as,bth … and, nt nly … but als2. 表示选择关系的并列连词。常用的该类连词有: r, r else, therwise, rather … than, either … r
3. 表示转折和对比关系的并列连词。常用的该类连词有: but, while, whereas, yet, hwever, nevertheless, n the ther hand, n the cntrary4. 表示因果关系的并列连词。常用的该类连词有: s, fr, therefre, hence, thus, cnsequently, accrdingly
3 They believe these adverts will affect the way peple think abut their driving habits and will subsequently reduce the number f rad accidents.
他们认为这些广告让人们认真思考他们的驾驶习惯，从而减少交通事故的数量。
believe后面可以补一个that, and引导的是that宾语从句的第二个谓语。way后面省略了that, peple think abut their driving habits是定语从句修饰way。先行词为way时, 关系代词总是省略。
Tips fr teacher
Let the wrd fly 板块是帮助学生学习一些一词多义、熟词生义的词汇。通过此环节，学生可以对一些常见词的用法、意思有一个透彻的了解。
Let the wrd fly
Tw teams will have a race. The team that first give the prper meaning will get ne pint.
Team racing
It's an Australian cmpany whse lg features a red kangar.
This is a key feature f ur sciety.
n. 特征; 容貌; 特色; 特写vi. & vt. 以……为特色; 特写
He culd recall her features very distinctly (清楚地, 清晰地).
Our latest mdel f phne has several new features.
The lcal newspaper ran a feature n child labr.
This week's bradcast features a reprt n victims f dmestic vilence.
Read the passage again t find the main idea f each part.
What is an advertisement?
Hw d advertisers makeeffective advertisements?
Hw effective are advertisements?
We are expsed t ads in ur daily life.1) What kind f ads can we find?2) Where d ads appear?3) Why we need t understand hw advertising wrks?
What is an ad?
1) Definitin (a message r annuncement that intends t infrm r influence peple)2) Means (wrds, pictures, music, film …)3) Advertisers (business, individuals, rganizatins, assciatins)
Hw d advertisers make effective ads?
1) Identify the target (find ut necessary infrmatin abut this grup)2) Appeal t the target (hpes, dreams, emtins, desires …)3) Use a suitable medium (cst, media)
Hw effective are ads?
1) when there is a need fr the prduct2) if the target audience is expsed t ads cnstantly.
Scanning t get detail infrmatin
Reading Cmprehensin II
Read the text carefully and fill in the blanks with prper wrds.
message r annuncement
identify the target grup
frms the basis
place their ads in the right medium
are unlikely t
being cnstantly expsed
Wh advertises?Why d they advertise?
Businesses, individuals, rganizatins and assciatins.
They want t sell smething r t infrm r educate the public.
Answer the questins.
Where d they advertise?
On TV and radi, in magazines and newspapers (als n clthes, billbards, at sprts fields, n buses and trains, at bus and train statins and many ther places).
Hw d they decide where t advertise?Des advertising wrk?
They cnsider their budget and what medium is mst likely t be seen r heard by the target cnsumer.
Yes and N. Peple are nt usually persuaded by ads t buy things they have n use fr. Hwever, ads d change peple’s pinins ver time.
Discuss these questins abut the advertisements.
A. What is the mst cmmn name fr H2O? Why did they call it H2O?
Water. Because it rhymes with “slw”.
T encurage peple t use water wisely and t save water where they can.
B. What is the purpse f this advertisement?
A. What grup f peple is the advertisement made fr?
2. Super Shze
Yung peple wh like sprts, the latest fashins and like t be part f a grup.
B. What message des the advertisement give?
If yu wear ur shes yu’ll have an exciting life, and be ppular and have fun.
N, because just wearing a certain brand f shes wn’t make yu exciting, ppular r have fun — it takes much mre effrt than that.
C. D yu think the message is true? Give reasns.
A. Why are the first tw lines written bigger than the rest f the advertisement?
3. Refreshing water
These lines appear bigger s that they are the first thing peple ntice abut the ad.
B. The advertisement says that when yu buy tw, they will give yu tw mre at n extra cst. Des this mean the advertiser will lse mney n the sale?
N, the advertiser will have wrked ut a price that will still give him a prfit even if he is giving away tw bttles free. The advertiser als benefits by selling mre bttles than he wuld have if he hadn’t ffered the free bttles.
Peple lve a bargain, s they are attracted t free ffers and are mre likely t buy the prduct if they think they are getting smething fr free.
C. Why d advertisers ften use the “Buy ne get ne free” message?
A. What des this advertisement encurage yu t think?
4. Envirnment
It encurages us t think f the sky, air and ur envirnment and abut hw the envirnment is being spiled.
Human beings cause air pllutin by burning fssil fuels, such as gas, il, cal, etc by using sme mdern machines, transprtatin vehicles and als by manufacturing mdern prducts.
B. What d yu think causes air pllutin?
C. Hw else can advertisers make peple mre aware f ur fragile envirnment?
Tell peple mre and help them t be mre aware f the imprtance f prtecting ur envirnment.
A. Bth f these advertisements have the same purpse. What d bth ads want peple t d?
5. “Speeding” and “Hw fast am I ging”?
They want peple t stp speeding.
B. Bth ads target a certain grup f peple. Wh are they? C. If yu were a driver, which advertisement wuld have mst effect n yu? Why?
Please give yur wn pinins.
Read the passage again and write dwn the summary in abut 20 wrds.
It discusses the purpse f advertisements and hw advertisers decide where and hw t advertise.
Amy jined a painting grup but didn’t seem t _______, s she left. (2009山东) A. shw        B. g up        C. fit in        D. cme ver
Quiz I: Multiple chice
When changing lanes, a driver shuld use his turning signal t let ther drivers knw ________. (2010上海)A. he is entering which lane B. which lane he is enteringC. is he entering which lane D. which lane is he entering
Quiz II: Fill in the blanks.
1. It was just a ________ (nt frmal) cmment, I didn't mean it t be taken s seriusly. 2. Whilst claiming t prmte psitive images f wmen, __________ (登广告 者) are in fact ding the very ppsite.3. Why wasn't I _________ (tld) abut this earlier?
advertisers
4. I had fur shts but I didn't even hit the _______ (靶子).5. Their prpsals have n prven scientific ______ (fundatin).6. We have develped a new __________ (技术) fr detecting errrs in the manufacturing prcess.7. I find driving in the fast _____ (车道) rather stressful.
8. The twn's main __________ are its beautiful msque and ancient marketplace.9. Yu didn't d anything wrng — yu shuld have a clear ___________ (= nt feel guilty). 10. Every year she makes a large dnatin t a _______ (deserving respect) cause.
11. She didn't want t wrk fr a big ___________ (cmpany) where everything was s impersnal.12. Libraries are finding it increasingly difficult t remain within _______ (预 算). 13. We need t cut dwn n ur ________ (费用).14. The tennis champinship is ________ (播放) live t several different cuntries.
15. Her latest film has _________ (caused) a lt f interest/excitement.16. I lked in her face fr sme re_______, but she just stared at me blankly.17. The cncert will be bradcast in ______ (立体声).18. It was such a ht night that I had a cld shwer t re_____ myself.
1. We are expsed ___ hundreds f different advertisements every day. 2. She is a remarkable wman wh is wrthy ___ yur admiratin.3. If yu keep cpying everything she des, yu’ll turn ____ her ne day.
Quiz III: Cmplete the sentences with the crrect prepsitins.
4. Yu cannt rely ___ him t arrive n time because he is always late fr meetings.5. Yu’ll sn fit ____ yur new jb and start enjying yurself.6. Please attach this label ___ yur suitcase.
Quiz IV: Translatin.
1. 正在进行野餐的时候忽然下起了倾盆 大雨，人人都淋得像落汤鸡。
_______________________ it started t rain cats and dgs, and everybdy gt saked.
______________________________________, I left the supermarket.
2. 买完所有需要的东西后，我离开了那 家超市。（with的复合结构）
In the middle f the picnic
With all the things that I needed bught
3. 知道如何推销自己是重要的。
_____________________ hw t sell yurself.
4. 换句话说，我们都不能去看电影。
______________, nne f us can g t the mvie.
What d yu ____________?
It is imprtant t knw
In ther wrds
8. 没完成作业，这个女孩不得不熬夜到 两点。（having dne）
_______________________________, the girl had t stay up until tw ’clck.
6. 他们更乐于学习和接受新理念和新生 事物。
_____________________ study and accept new cnceptins and things.
7. 早点离开是明智的。
It wuld _____________ leave early.
They are mre likely t
make sense t
Nt having finished her hmewrk
Jeans ______________________ a frmal party.
10. 正式的聚会上穿牛仔裤不合适。
____________, I have n time; __________________, I have n mney.
9. 一则，我没有时间；二则，我没有钱。
11. 对着洒落的牛奶哭没用。（事已如 此，后悔也没有用了。）
____________________ spilt milk.
n the ther hand
are nt apprpriate fr
It' s n use crying ver
Self-assessment
Think abut what we’ve just learnt in tday’s class.
Time fr Reflectin
Study withut reflectin is a waste f time.
Think in English
After the class
It’s the time where we stp the class and yu lk inward. It’s a time f silence in a class.
Writing: Advantages and disadvantages f advertising.
billbard, garment, turn … int, advert, infrm, assciatin, wrthy, rely n, visual, have n use fr.
2. 发挥想象，连词成文(50-100字)。