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人教版 (新课标)选修9&10Unit 5 Inside advertising教学演示ppt课件
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这是一份人教版 (新课标)选修9&10Unit 5 Inside advertising教学演示ppt课件，共27页。PPT课件主要包含了Words，Listening ，Ad 3，Ad 1，Ad 1-3，Ad 2-3，Ad 2，Writing，Reading， Homework等内容，欢迎下载使用。
dial perate litre mature fashin misleading ethnical
vt. 拨(号) n. 操作员; 接线员n. 升adj. 成熟的; 到期的n. 样式; 流行adj. 易误解的; 另人误解的adj. 合乎道德的; 道德的
dishnest alchlic tbacc ban prmte immral decent
adj. 不诚实的adj. 酒精的; 含酒精的n. 酗酒者; 酒鬼n. 烟草; 烟草制品 n. 禁令 vt. 禁止; 取缔vt. 促进; 提升adj. 不道德的; 邪恶的adj. 正派的; 得体的; 适当的
ethics ffendingbewarecnsumertrustwrthy
n.伦理学; 道德规范adj. 令人不愉快的; 伤害人感情的vi. 小心; 谨慎n. 消费者; 顾客adj. 可信赖的; 可靠的
superstar clthing stres run ut singing wide and narrw save mneyuncmfrtable dial the peratrlatest fashin litres f water
Listen t the three radi advertise-ments. Tick the wrds and expressins yu hear.
Advertisement 1:Advertisement 2: Advertisement 3:
Superstar shes and bts
The imprtance f saving water
Star FM radi statin
2. What was each advertisement prmting?
1 What is the purpse f the advertisement?T infrm peple abut smething new. B. T sell smething. C. T persuade peple t d smething.D. T tell peple where t get mre infrmatin.
3. Listen again and write its number beside the crrect answer.
2) Which peple are the main target?A. Yung wmen.B. Mature men and wmen.C. Families.
3) What is the advertisement appealing t ?A. A desire t d the right thing.B. A desire t be cmfrtable.C. An interest in classical music.D. A wish t be in fashin.
Listen and write dwn any facts.
Save water: turning ff the tap while brushing teeth saves water; having shrt shwers saves water, ur dams are getting lw, there is a website with mre infrmatin abut saving water
Star FM: a new radi statin, can be fund at 104.5 waveband
Superstar Shes and bts: all sizes, available at she stres
A: Cl shes! B: Thanks. They’re Superstar. A: Expensive? B: Nt at all. Superstars have great styles at reasnable prices. A: But I have big feet.
Listening text
B: N prblem. Superstars cme in all sizes. Lng and shrt, wide and narrw. A: Where d yu get them? B: All gd she stres.A: Great. B: Want t dance?
A: Again? Aren’t yur feet sre?B: N way, nt when I’m wearing Superstars!C: Superstar shes and bts, latest fashins, all sizes, cmfrtable. Available at all gd she stres.
A: Dad, turn the tap ff while yu’re brushing. B: What fr? A: It saves water. B: That wn’t save much water.
A: But if everyne in the whle city turns ff the tap while they’re brushing their teeth, think hw much water that wuld save. And if yu stp singing in the shwer, yu wn’t be in there s lng and we’ll save litres f water.
C: Sam’s right yu knw. The water in ur dams is getting lw. We culd run ut, yu knw. Besides, yur singing’s terrible!B: OK, OK, yu’re right. We d need t save water. What ther clever ways can yu tell me abut, Sam?
A: I’ll shw yu. There’s a fantastic website.D: Fr infrmatin and tips n hw t save water, visit www. hua
Wman: Star FM. The new statin everyne’s listening t.Man: Find it n yur dial at FM 104.5.
1. Chse ne f the things advertised in the listening but write a different ad fr a different target. Sme pssible targets are listed belw.
2. Perfrm yur ad t the class. Ask them t guess wh yur target is.
elderly peple teachers teenagers 11-year lds car wners sprts men and wmen parents yung businessmen and wmen
Keeping Advertisers Hnest
The law. Advertising rganizatins. Cmplaints rganizatin. The cnsumer.In additin, cnsumers themselves shuld be respnsible fr checking theprtect befre buying it.
1 In what fur ways can cnsumers be prtected frm false, misleading r unethical advertising?
The tw ads n page 49 have sme misleading infrmatin. They exaggerate the usefulness f the prducts. The tea ad tries t persuade peple t buy it, because it claims t reduce weight. The she ad implies that if peple dn’t wear their prduct, they will be a lser.
2 Wuld yu cmplain abut any f the advertisements in this passage?
Sme schls teach their students abutadvertising by training their students thave better understanding f advertisements. Yung peple are the main target f many ads. Such students will have a better judgments f varius ads later in life.
3 Why d sme schls teach their students abut advertising? What is yur pinin f this idea?
If we see an advertisement n TV r radi we believe is wrng in China, we can cmplain t Prvincial Administratins fr Radi, r t the state Administratinf Radi Film and Televisin.
4 D yu knw if China has an rganizatin t which citizens can cmplain if they see an advertisement they believe is wrng? If yu dn’t knw, hw can yu find ut?
1. Write dwn the ad in yur exercise bk.2. Finish yur wrkbk exercises.
dial perate litre mature fashin misleading ethnical
vt. 拨(号) n. 操作员; 接线员n. 升adj. 成熟的; 到期的n. 样式; 流行adj. 易误解的; 另人误解的adj. 合乎道德的; 道德的
dishnest alchlic tbacc ban prmte immral decent
adj. 不诚实的adj. 酒精的; 含酒精的n. 酗酒者; 酒鬼n. 烟草; 烟草制品 n. 禁令 vt. 禁止; 取缔vt. 促进; 提升adj. 不道德的; 邪恶的adj. 正派的; 得体的; 适当的
ethics ffendingbewarecnsumertrustwrthy
n.伦理学; 道德规范adj. 令人不愉快的; 伤害人感情的vi. 小心; 谨慎n. 消费者; 顾客adj. 可信赖的; 可靠的
superstar clthing stres run ut singing wide and narrw save mneyuncmfrtable dial the peratrlatest fashin litres f water
Listen t the three radi advertise-ments. Tick the wrds and expressins yu hear.
Advertisement 1:Advertisement 2: Advertisement 3:
Superstar shes and bts
The imprtance f saving water
Star FM radi statin
2. What was each advertisement prmting?
1 What is the purpse f the advertisement?T infrm peple abut smething new. B. T sell smething. C. T persuade peple t d smething.D. T tell peple where t get mre infrmatin.
3. Listen again and write its number beside the crrect answer.
2) Which peple are the main target?A. Yung wmen.B. Mature men and wmen.C. Families.
3) What is the advertisement appealing t ?A. A desire t d the right thing.B. A desire t be cmfrtable.C. An interest in classical music.D. A wish t be in fashin.
Listen and write dwn any facts.
Save water: turning ff the tap while brushing teeth saves water; having shrt shwers saves water, ur dams are getting lw, there is a website with mre infrmatin abut saving water
Star FM: a new radi statin, can be fund at 104.5 waveband
Superstar Shes and bts: all sizes, available at she stres
A: Cl shes! B: Thanks. They’re Superstar. A: Expensive? B: Nt at all. Superstars have great styles at reasnable prices. A: But I have big feet.
Listening text
B: N prblem. Superstars cme in all sizes. Lng and shrt, wide and narrw. A: Where d yu get them? B: All gd she stres.A: Great. B: Want t dance?
A: Again? Aren’t yur feet sre?B: N way, nt when I’m wearing Superstars!C: Superstar shes and bts, latest fashins, all sizes, cmfrtable. Available at all gd she stres.
A: Dad, turn the tap ff while yu’re brushing. B: What fr? A: It saves water. B: That wn’t save much water.
A: But if everyne in the whle city turns ff the tap while they’re brushing their teeth, think hw much water that wuld save. And if yu stp singing in the shwer, yu wn’t be in there s lng and we’ll save litres f water.
C: Sam’s right yu knw. The water in ur dams is getting lw. We culd run ut, yu knw. Besides, yur singing’s terrible!B: OK, OK, yu’re right. We d need t save water. What ther clever ways can yu tell me abut, Sam?
A: I’ll shw yu. There’s a fantastic website.D: Fr infrmatin and tips n hw t save water, visit www. hua
Wman: Star FM. The new statin everyne’s listening t.Man: Find it n yur dial at FM 104.5.
1. Chse ne f the things advertised in the listening but write a different ad fr a different target. Sme pssible targets are listed belw.
2. Perfrm yur ad t the class. Ask them t guess wh yur target is.
elderly peple teachers teenagers 11-year lds car wners sprts men and wmen parents yung businessmen and wmen
Keeping Advertisers Hnest
The law. Advertising rganizatins. Cmplaints rganizatin. The cnsumer.In additin, cnsumers themselves shuld be respnsible fr checking theprtect befre buying it.
1 In what fur ways can cnsumers be prtected frm false, misleading r unethical advertising?
The tw ads n page 49 have sme misleading infrmatin. They exaggerate the usefulness f the prducts. The tea ad tries t persuade peple t buy it, because it claims t reduce weight. The she ad implies that if peple dn’t wear their prduct, they will be a lser.
2 Wuld yu cmplain abut any f the advertisements in this passage?
Sme schls teach their students abutadvertising by training their students thave better understanding f advertisements. Yung peple are the main target f many ads. Such students will have a better judgments f varius ads later in life.
3 Why d sme schls teach their students abut advertising? What is yur pinin f this idea?
If we see an advertisement n TV r radi we believe is wrng in China, we can cmplain t Prvincial Administratins fr Radi, r t the state Administratinf Radi Film and Televisin.
4 D yu knw if China has an rganizatin t which citizens can cmplain if they see an advertisement they believe is wrng? If yu dn’t knw, hw can yu find ut?
1. Write dwn the ad in yur exercise bk.2. Finish yur wrkbk exercises.
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