高中英语牛津译林版 (2020)选择性必修 第二册Unit 1 The mass mediaIntegrated skills教学演示ppt课件

这是一份高中英语牛津译林版 (2020)选择性必修 第二册Unit 1 The mass mediaIntegrated skills教学演示ppt课件，共41页。PPT课件主要包含了Lead-in，Reading，A chart等内容，欢迎下载使用。
Hw d peple f different generatins access infrmatin?
不同时代的人是如何获取信息的？
What is media? 什么是媒体
The term media, which is the plural f medium, is the term we use t refer t different types f media that prvide us with imprtant infrmatin and knwledge. 这个词是medium的复数形式，我们用它来指代为我们提供重要信息和知识的不同类型的媒介。
It all started thusands f years ag. 这一切都始于几千年前。
The brief histry f media
Human cmmunicatin thrugh designed channels – nt thrugh speech r gestures – dates back t many tens f thusands f years ag when ur ancient ancestrs painted n the walls f caves.人类通过设计的渠道进行交流，而不是通过语言或手势，这可以追溯到数万年前，当时我们的祖先在洞穴的墙壁上作画。
The types f media
Print Media
NewspapersMagazinesBks Banners 横幅Billbards 广告牌Brchures 宣传册Flyers 传单
Bradcasting Media
TelevisinRadiMvies
Internet/Digital Media
Scial netwrks r websites 社交网络或网站Online frums 线上论坛 Pdcast 播客
Where d yu usually get news?
Print media
Bradcast media
Online media
Outdr media
Where d yu usually get news updates最新消息?
1.Hw has nline news media develped ver time?
Read the article abut the nline news media and answer the fllwing questins.
2. What infrmatin can yu get frm the chart?
The rise f nline news media
the past decades
witnessed the rapid develpment
the ppularity f persnal cmputers
increased Internet access
digital editins
set up nline news platfrms
Imprtant wrds & phrases
spring up (sprang up)
make a hit (made a hit)
a wider range f stries
entered the smartphne era
fficial news media accunts
instant updates f news events
pst cmments
As the chart shws
transfrmed the way
The rise f nline news media The past decades have witnessed the rapid develpment f nline news media. In the mid-1990s, due t the ppularity f persnal cmputers and increased Internet access, sme newspapers began t publish their wn digital editins n the Internet. Peple can read the same cntent nline as is printed in the newspapers every day.
过去的几十年见证了网络新闻媒体的快速发展。在20世纪90年代中期，由于个人电脑和互联网的普及，一些报纸开始在互联网上发布自己的电子版本。人们每天可以在网上阅读与报纸上印刷的相同的内容。
publish their wn digital editins n the Internet
By the end f 1999, abut 1,000 newspapers in China had set up their wn nline news platfrms. At almst the same time, news websites with n print editins sprang up. They made a hit immediately because f a wider range f stries and almst instant updates f news events. Interactin was als encuraged as readers culd pst their wn cmments.
到1999年底，中国约有1000家报纸创建了自己的线上/网络新闻平台。几乎与此同时，没有印刷版的新闻网站如雨后春笋般出现。由于报道的故事范围更广，新闻事件几乎即时更新，它们立即大获成功。互动也被鼓励，因为读者可以发表自己的评论。
their wn nline news platfrms
updates f news events
Then we entered the smartphne era. Nwadays there are hundreds f thusands f news apps and fficial news media accunts n scial media, with a ttal membership f ver 700 millin in China. Smartphne wners are finding it easier t read news n their mbile devices. They can check the latest news any time at any place.
然后我们进入了智能手机时代。如今，中国社交媒体上有数十万个新闻app和官方新闻媒体账号，会员总数超过7亿。智能手机用户发现在他们的移动设备上阅读新闻更容易。他们可以随时随地查看最新消息。
with a ttal membership f ver 700 millin
the latest news any time and at any place
As the chart shws, technlgy has transfrmed the way peple get news during the past years. Frm print media t bradcast media t nline media, reading news has becme a mre persnal and cmprehensive experience than ever befre. The variety and accessibility f nline news means that the rapid rise f nline news media is unlikely t stp.
如图所示，在过去的几年里，科技已经转变了人们获取新闻的方式。从纸媒/印刷媒体到广播媒体再到网络/线上媒体，阅读新闻已经成为一种比以往任何时候都更加个人化和全面的体验。网络新闻的多样性和可访问性意味着网络新闻媒体的快速崛起不太可能停止。
________________________________________________________
Online media has becme increasingly ppular (越来越受欢迎)。The number f peple wh use bradcast media has decreased slightly(小幅下降) and the number f peple wh use print media has been in sharp decline(急剧下降).
Listen t the interview and fil in the blanks.
1. T learn abut a specific tpic frm print newspapers r TV bradcasts, peple wuld have t carefully _______________ r wait until a certain time f day, and by then the stries may have already _________________.2. Accrding t ne study, _____________ f nline news readers regularly cmment n articles.
check every page
develped further
3. If peple find an interesting nline news article, they can quickly let their friends knw by sending them ______ t the stry r sharing it n _____________.4. A recent survey f ___________ fund that _____________ trust print news mre than nline news.
scial media
B2 Listen t the interview again and cmplete the ntes belw.
Miss Smith’s pinin n nline news mediaReasns fr the ppularity f nline news mediaPeple have (1) _________________ t news. Readers can get the (2) _____________ whenever and wherever they want. With (3) ________________, peple can simply type in their search wrds and click “Search” t get the news they want.Online news media makes it easy fr peple t interact with thers and talk abut news.
much easier access
latest updates
news sites r apps
The future f nline news mediaIt will develp (4) ___________ with print news media.Print news media is still viewed by many peple as mre trustwrthy than nline news media.It is hard t change peple’s (5) ____________. Sme peple just enjy the feeling f (6) ___________________________ when reading news.
hand in hand
reading habits
hlding a physical newspaper
Simn: Hi, Miss Smith! Thanks fr agreeing t d this interview. Peple are increasingly turning t the Internet instead f print media fr news. It’s been estimated that arund 90% f peple get at least sme f their news nline. Why d yu think that is?Miss Smith: One majr reasn is that peple have much easier access t news thanks t the rise f nline news media. Online news is updated cnstantly, whenever anything newswrthy happens. S readers f nline news can get the latest updates whenever and wherever they want. T learn abut a specific tpic frm print newspapers r TV bradcasts, they wuld have t carefully check every page r wait until a certain time f day, and by then the stries may have already develped further. With news sites r apps, they can simply type in their search wrds and click “Search”.Simn: That’s true. What ther advantages des nline news media have ver print media?
Miss Smith: I think these days, peple want nt nly t read news, but als t interact with thers and talk abut the issues invlved, and nline news media makes that easy. One study fund that 38% f nline news readers regularly cmment n articles. What’s mre, if they find an interesting article, they can quickly let their friends knw by sending them a link t the stry r sharing it n scial media.Simn: I see. Des that mean print news media will disappear cmpletely?Miss Smith: I dn’t think s. Print news media is still viewed by many peple as mre trustwrthy with mre in-depth analysis. A recent survey f 300 peple fund that 65% trust print news mre than nline news. Als, it is hard t change peple’s reading habits. Sme peple just enjy the feeling f hlding a physical newspaper when reading news. S, I think nline news media will develp hand in hand with print news media fr a lng time t cme.Simn: Thanks, Miss Smith.
Are yu reading news n yur smartphne r newspaper?
In pairs, talk abut nline news media. Use the fllwing questins and expressins t help yu.
Learning abut the structure 了解文章结构
T write an article abut nline news media, yu can fllw the structure belw.
Intrductin: give infrmatin n the current situatin f nline news media.Main bdy: state the advantages and disadvantages f nline news media.Cnclusin: predict the future f nline news media.
Planning yur writing
介绍：提供关于网络新闻媒体现状的信息。
主体：陈述网络新闻媒体的优点和缺点
总结：预测网络新闻媒体的未来
Online news media cntinue t grw, with mbile devices becming ne f the mst cmmn ways t get news. The nline news media industry is currently in a stage f rapid develpment and change, the market size cntinues t expand, technlgical innvatin and the diversificatin f user needs are the main drivers f its develpment.网络新闻媒体持续增长，移动设备成为获取新闻的最常见方式之一。网络新闻媒体行业目前正处于快速发展和变革的阶段，市场规模持续扩大，技术创新和用户需求多样化是其发展的主要驱动力
Learning abut writing techniques 了解写作技巧
Yu can use different expressins t avid repetitin in yur writing. Fr example, t talk abut the ppularity f nline news media, yu can use the sentence patterns belw. 你可以使用不同的表达来避免写作中的重复。例如，谈论网络新闻媒体的受欢迎程度，你可以使用下面的句型。
It is clear that nline news media is becming increasingly ppular amng…As we can see, nline news media enjys great ppularity amng…Nwadays an increasing number f peple turn t nline news media fr…
很明显，网络新闻媒体在…中越来越流行。
正如我们所看到的，网络新闻媒体在…很受欢迎
现在，越来越多的人转向网络新闻媒体…
Expressins
Discussing advantages and disadvantages
One f the strengths/prblems…is that… 的优点/问题之一是…Anther psitive/negative aspect is that…另一个积极/消极的方面是…On the ne hand, … On the ther hand, …一方面，另一方面There are mre advantages than disadvantages when it cmes t...说到…，利大于弊。… has mre advantages ver … 比…有更多的优点。
Advantages & Disadvantages f nline news media网络新闻媒体的优点或缺点
The biggest advantage f nline news media is that they reprt news a lt faster than newspapers. 网络新闻媒体的最大优势是，它们报道新闻的速度比报纸快得多。  Online news media are updated regularly. 网络新闻媒体定期更新。Online news media saves a lt f mney. They are published nline and anyne arund the wrld can view them whenever they want. 网络新闻媒体节省了很多钱。它们发布在网上，世界各地的任何人都可以随时查看它们。…
Online news media are nt as much infrmative as bks are. 网络新闻媒体的信息量不如书籍多。Yu are mre likely t spend mney n advertisements. 你更有可能在广告上花钱。Yu must spend a lt f time n nline news media. 你一定在网络新闻媒体上花了很多时间。…
Hw will nline news media change in the future? Why?
The future f nline news media is Artificial Intelligence 网络新闻媒体的未来是人工智能Online news media will be essential bth as a frm f finding and applying fr wrk 网络新闻媒体将成为寻找和申请工作的一种重要形式Create Better Value fr Advertisers 为广告主创造更好的价值…
Nwadays an increasing number f peple turn t nline news media fr news. The rapid rise f the Internet and smart devices has made it easier fr readers t access news reprts nline. It has been estimated that arund 90% f peple get sme f their news nline. With the availability f numerus news apps and news media accunts n scial media, it is understandable that using nline news media is a trend that is set t cntinue. 如今，越来越多的人转向网络新闻媒体获取新闻。互联网和智能设备的迅速崛起，使得读者更容易在线获取新闻报道。据估计，大约90%的人在网上获得了一些新闻。随着社交媒体上大量新闻应用程序和新闻媒体账户的出现，使用在线新闻媒体是一种趋势，这种趋势将持续下去，这是可以理解的。
It is clear that nline news media has advantages which are making it a ppular chice. A lt f nline news is free t read. It is als updated mre quickly than print and bradcast media, and is easily accessible t fit every persnal schedule. In additin, nline news media has made it cnvenient fr us t share news stries with ur friends. 很明显，网络新闻媒体的优势使其成为一个受欢迎的选择。很多在线新闻都是免费阅读的。它也比印刷和广播媒体更新得更快，并且很容易适应每个人的日程安排。此外，网络新闻媒体让我们能便利地与朋友分享新闻故事。
Hwever, there are negative sides f nline news media t. The huge amunt f cntent n the Internet makes it difficult t tell what news is well researched, r even what is true at all. Besides, it is nt easy t change peple’s reading habits and sme simply enjy the feeling f hlding a physical newspaper when reading news. Fr these reasns, there are still sme peple wh chse t reject nline news resurces. 然而，网络新闻媒体也有消极的一面。互联网上的海量内容让我们很难判断哪些新闻是经过充分调查的，甚至很难判断哪些新闻是真实的。此外，改变人们的阅读习惯并不容易，有些人只是喜欢在阅读新闻时拿着实体报纸的感觉。由于这些原因，仍然有一些人选择拒绝网络新闻资源。
In cnclusin, it is clear that nline news media will becme increasingly ppular in the future, thugh print and bradcast news media will nt cmpletely die ut. These types f media will develp tgether t satisfy different grups f readers. As a result, in the future, mre peple—but nt all—will get mst f their news nline. 总之，很明显，网络新闻媒体将在未来变得越来越受欢迎，尽管印刷和广播新闻媒体不会完全消失。这些类型的媒体将共同发展，以满足不同的读者群体。因此，在未来，更多的人——但不是全部——将在网上获取他们的大部分新闻。