冀教版八年级下册Unit 5 Buying and SellingLesson 29 How to Push a Product说课课件ppt
展开What des “push” mean in the phrase “push a prduct”?T push a prduct means try t sell a prduct.
Language Gal
1.能熟悉并能正确运用本课时的重点单词和短语2.用英语进行简单的推销产品
After a lt f hard wrk, yu finally have yur prduct. But that’s nly half the battle. Nw yu have t get peple t buy it. Is yur prduct easy t use? Hw can yur prduct imprve peple’s lives? Why shuld peple buy YOUR prduct? Remember, yu need t make yur prduct stand ut. S tell peple what is special abut it. Hw can yu d that? Here are a few suggestins.
THINK ABOUT ITWhat is imprtant fr pushing a prduct?If yu had yur wn prduct t sell, hw wuld yu push it ?
Create an ad. First, study yur custmers’ ages, interests and ther infrmatin. Secnd, chse a type f ad—TV, bus, magazine, newspaper r Internet. Third, decide what yur ad will tell peple abut yur prduct. Find ways t catch their eye. G t trade shws and present yur prduct. Peple cming t trade shws already have an interest in similar prducts. They can experience yur prduct, enjy it and even cme t lve it.
Push yur prduct using samples and gd deals. Peple get t knw the advantages f yur prduct after they experience using it. Offering samples and deals will get yu mre custmers. These suggestins can make yur prduct really shine. Hwever, gd quality is the mst imprtant thing. With a gd quality prduct and excellent advertising, yu will surely succeed .
May I help yu?What wuld yu like t buy?
If yu “push” a prduct,what are yu ding?Well,if it’s a pushpin,yu may be really pushing it. But if yu're “pushing” a prduct,yu are trying t sell it.
A push-pin is a pin that yu push it int walls r bulletin bards.
Learning Tip
1). Making yur prduct is just half the battle. ( )2). There are nly three ways t push a prduct. ( )3). Custmers learn the advantages f a prduct by using it. ( )4). Only excellent advertising can help yu succeed. ( )
1. Read the lessn and write true (T) r false (F)
2. Write dwn the tpic sentences f paragraph 3, 4 and 5.
Create an ad.
G t trade shws and present yur prduct.
Push yur prduct using samples and gd deals.
It’s nt easy t make yur prduct succeed. Because there are always______ prducts n the market, yu have t put in mre effrt. Yu shuld chse specific __________ , then create a perfect ad t ______________. When they buy yur prduct, ______ them gd service. Remember, _______ advertising will always make yur prduct __________.
catch their eye
custmer similar ffer excellent stand ut catch ne’s eye
3. Cmplete the passage with the crrect frms f the wrds r phrases in the bx.
PROJECT ADS FOR NEW PRODUCTS! A prduct is smething that yu sell. In small grups, think f a new prduct. It can be a funny prduct r a prduct that helps peple. Think hard and have fun! Create an advertisement fr yur prduct. Yu can get useful infrmatin frm TV, newspapers r the Internet. Here are sme ideas:
•What des yur prduct d?•Wh wuld want t buy it?•What kind f ad wuld sell yur prduct best?A TV ad? A radi ad?A newspaper ad?•Hw much mney wuld peple pay fr yur prduct? As a grup,present yur ad t the class.
1. Remember, yu need t make yur prduct stand ut. stand ut意思是“引人注目;显眼”。 例如:1). They were all pretty, but she std ut amng them.2). Red flags stand ut brightly, set against the blue sky.3). He is a tall, distinguished lking man wh stands ut in any crwd.
2. Find ways t catch their eye. catch ne’s eye意思是“引人注目;吸引某人注意; 吸引……的目光”,同义词组为: draw ne’s attentin (t)… 例如: 1). Can yu catch that girl’s eye? 2). That pstcard, a present frm my grandfather, caught everyne’s eye.
3. Peple cming t trade shws already have an interest in similar prducts. have an interest in意思是“对……感兴趣”。 例如: We all have an interest in playing chess. The child has n interest in drawing.
4. Push yur prduct using samples and gd deals. push ne’s prduct意思是“推广某人的产品”例如: It’ll cst us a lt t push yur prduct. It’s difficult t push their prduct in this area. using samples and gd deals是现在分词短语,在句中作方 式状语,表示“以样品和提供优惠条件的方式”。例如: We can reach the apples n the tree using this ladder.
5. Offering samples and deals will get yu mre custmers. ffer此处是动词,意思是“提供”。例如: He ffered me a glass f wine. ffer还可以表示“愿意;试图(做某事)”。例如: They ffered t help me. He ffered t lend me sme bks.
6. With a gd quality prduct and excellent advertising, yu will surely succeed. succeed为不及物动词,意思是“成功”,常用结构: succeed (in) ding sth. 成功做成某事; succeed with sth.在某方面获得成功。
重点短语:显眼/突出stand ut吸引某人注意力catch ne's eyedraw ne's attentin推销产品push ne's prduct主动提出做 t d sth
重点单词: battle, createcustmer, alreadysimilar, sampleffer, shinequality, surelysucceed
根据汉语意思完成句子。1. 和其他那些人比起来,她的才能很突出。 Her talents ________ in cmparisn with the thers. 2. 那个广告吸引了我的注意。 The advertisement _____________.3. 他们对于创造利润有着共同的兴趣。 They _______________________ making a prfit.
caught my eyes
have a cmmn interest in
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