高中英语高考M4 Unit 1 Advertising(测)-2022年高考英语一轮复习讲练测(新高考•江苏)(原卷)

这是一份高中英语高考M4 Unit 1 Advertising(测)-2022年高考英语一轮复习讲练测(新高考•江苏)(原卷)，共10页。试卷主要包含了阅读理解，七选五，完形填空，语法填空，写作等内容，欢迎下载使用。
M4 Unit 1 Advertising(测)-2022年高考英语一轮复习讲练测(新高考•江苏)一、阅读理解阅读下列短文，从每题所给的A、B、C和D四个选项中，选出最佳选项。A(2021·上海杨浦高三模拟)1.On which day of the tour, do travalers get to experience the rainforest in the day and stay in Pacific Coast for the night?A. Day 3.    B. Day 4.    C. Day 5.    D. Day 6.2.Which of the following is TRUE about the Panama 8-Day Tour?A. It is priced at $1295 including tax.   B. It is only available to domestic travelers.C. It was first launched to the public in 1952.  D. The tour package includes airport transfers.3.The purpose of the advertisement is to_________.A. remind travelers of key information   B. promote the Panama& Canal TourC. advertise a series of Caravan Tours   D. describe the appeal of Panama CityB(2021·四川遂宁市高三模拟)Anti-smoking ad campaignEvery year millions people around the world die because of smoking. Every pocket of contains poisonous chemicals that can lead to lung cancer and heart disease. This costs countries a lot of money and causes great damage to the welfare of the people. There are huge numbers of smokers in Asia. This is why anti-smoking is chosen as the subject of our ad campaign.The target audience is high-school teenagers. Our main aim is to discourage young people from smoking. Our research shows that health and future is what young people care about. We will educate them about the bad physical effects of smoking and how smoking affects those people around them. We will explain all the advantages of not smoking, such as saving money which can then be spent on other things. Our interviews also indicate that young people are concerned about what is cool and what their friends like. We will show how smoking is not cool or attractive, because it makes people smell terrible, and gives them bad teeth, skin and fingernails. If we can convince young people not to start, they might then urge their parents and other people to give up smoking, too. Our campaign will start on 31 May, World No Tobacco Day. We will put large posters around the school with our logo and slogan. Our website will provide students with more information about smoking. We will also publish an article in the school magazine informing students about the dangers of smoking, and we will organize an essay competition as well. Our slogan: Smoking kills!  Many people think that smoking is cool or enjoyable, but they are not fully aware of the damage that it does to their health. This is why we choose this picture as our logo. We want to shock people into realizing that many smokers die all too soon from illnesses and diseases related to smoking.4.What is one of the reasons for anti-smoking according to paragraph one？A. Smoking will not cause lung cancer deaths and other related disease.B. Website will provide students with  information about smoking.C. The welfare of people may be positively affected.D. There is a large number of smokers in Asia.5.What is the main aim of the anti-smoking campaign？A. To prevent young people from smoking.B. To inform continuous improvement efforts by school.C. To attract widespread media attention around the world.D. To educate people about the bad physical effects of smoking.6.On which day will the campaign start？A. On 31 May.   B. On 30 May.   C. On 30 March.  D. On 31 March.7.Why do they choose the picture—‘Smoking kills’ as their logo？A. Because they have organized a competition for this logo.B. Because many people think smoking cool or enjoyable.C. Because people have realized the damage smoking does to their health.D. Because people are fully unaware of harm smoking causes to people’s health.C(2021·江西宜春市高三模拟)The next time a giant Big Mac or Coke flashes into your mind when you’re walking home from the pub, you may not simply have the snacks. A British hi-tech company has created a new advertising system that uses lasers to project images up to 200 metres tall from the sides of tall buildings, enabling advertisers to reach people from virtual billboards in the sky. Passers-by will see each image for only between one tenth and quarter of a second, as their eyes catch the light from certain angles.Advertising agencies and big businesses have already signaled their interest, but Skyline campaigners have branded the technology “greedy” and said that it could fill our skies with showy and tasteless brands.The Echo system uses a high laser projector to bounce light off a narrow reflective strip fixed to the side of a building, visible up to 1km away. This creates large-scale images that are captured briefly in the viewer’s eye as a result of the “persistence of vision” effect: the same effect that leaves an imprint'(印记)of a light source on your vision after you’ve turned away.Daniel Siden, the technology’s inventor, explained: People often think this could be subversive, but it’s actually less invasive and more fun than traditional advertising. Mr.Siden said that the system was safe because of the distance between the projector and passers-by. And images would be above the line of sight of drivers and cyclists and below the field of vision of airline pilot. The images have been tested and shown not to cause epileptic seizures(癫痫发作).Because it uses only one strip of reflected light, the system needs a small amount of the power, about one-twentieth of a standard 96-sheet digital outdoor display for an image of the same height.Still, some Skyline campaigners dislike the technology and believe it delivers subliminal advertising(隐形广告). Barbara Weiss of the Skyline Campaign, said: “It’s actually offensive. London’s latest tall buildings are not particularly well-built or well designed, but unfortunately people are forced to look at them. Adding stupid advertising that’s invasive in its nature will only make it worse.”8.Why does the writer use the example of Big Mac, Coke in paragraph 1?A. Because he attempts to promote these products to potential consumers.B. Because he wants to introduce a new advertising technology to readers.C. Because he studies the association between products and images in advertising.D. Because he tries to illustrate the effectiveness of flashing images of advertised goods.9.Which of the following statements about the Echo system is true according to the passage?A. Pedestrians can see the flashing images from specific angles.B. It’s a new system developed by an advertising agency.C. The image will no longer exist in vision after you’ve turned away.D. The system consists of a laser projector, a reflective strip and a physical billboard.10.The underlined word “subversive” in paragraph 5 probably means ________.A. subconscious   B. damaging   C. harmless   D. imaginative【答案】B【解析】词义猜测题。根据第五段中“Daniel Siden, the technology’s inventor, explained: People often think this could be subversive, but it’s actually less invasive and more fun than traditional advertising. Mr.Siden said that the system was safe because of the distance between the projector and passers-by. (这项技术的发明者Daniel Siden解释说：“人们通常认为这可能是……，但实际上它比传统广告更少侵略性，也更有趣。”Siden说这个系统是安全的，因为投影仪和路人之间有距离。)”由转折词but后出现的“更少侵略性”和“安全的”，可知，划线词subversive意为“有破坏性的”。故选B项。11.Which party is likely to set obstacles to the application of the Echo system?A. Environmentalists worried about energy consumption.B. Drivers, cyclists and pilots whose sight might be affected.C. The Skyline Campaign regarding the technology as flashy.D. The patients who suffer from epileptic seizures.【答案】C【解析】推理判断题。根据最后一段中“Still, some Skyline campaigners dislike the technology and believe it delivers subliminal advertising(隐形广告). Adding stupid advertising that’s invasive in its nature will only make it worse.(不过，一些Skyline Campaign的人士不喜欢这项技术，认为它传递了隐形广告。添加具有侵略性的愚蠢广告只会让情况变得更糟。)”可知，认为这项技术是华而不实的Skyline Campaign有可能会对回声系统的应用设置障碍。故选C项。D(2021·安徽宿州市高三模拟)Do you know of anyone who uses the truth to deceive? When someone tells you something that is true, but leaves out important information that should be included, he can give you a false picture.For example, some might say, “I just won a hundred dollars on the lottery. It was great. I took that dollar ticket back to the store and turned it in for one hundred dollars!”This guy’s a winner, right? Maybe, maybe not. In fact, he bought $200 worth of tickets. He's really a big loser!He didn’t say anything that was false, but he left out important information on purpose. That's called a half-truth. Half-truths are not technically lies, but they are just dishonest.Some politicians often use this trick. During Governor Smith's last term, her state lost one million jobs and gained three million jobs. Then she seeks another term. One of her opponents says, “During Governor Smith's term, the state lost one million jobs!” That’s true. However, an honest statement would have been, “During Governor Smith’s term, the state had a net gain of two million jobs.”Advertisers will sometimes use half-truths. It's against the law to make false statements sol they try to mislead you with the truth. An advertisement might say, “Nine out of ten doctors advised their patients to take Yucky Pills to cure toothache.” It fails to mention that they only asked ten doctors and nine of them work for the Yucky Company. This kind of deception happens too often. It’s a sad fact of life: Lies are lies, and sometimes the truth can lie as well.12.What do the underlined words “net gain” in Paragraph 5 mean?A. Final increase.  B. Large share.  C. Big advantage.  D. Total saving.13.We may infer that the author believes people should ________ .A. buy lottery tickets.      B. make use of half-truths.C. not take anything at face value.    D. not trust the Yucky Company.14.What can we know from the example of the Yucky Pills advertisement?A. Advertisements are based on facts.   B. Doctors like to act in advertisements.C. False statements are easy to see through.  D. Half-truths are often used to mislead people.15.How is the passage mainly developed?A. By listing examples. B. By comparing.  C. By inferring.  D. By listing numbers.二、七选五根据短文内容，从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。(2021·山西运城市高三模拟)It’s said that today more than $400 billion a year is spent on advertising worldwide.     1     No wonder, it is widely recognized that the global economy is heavily being driven by advertisements.     2     The advertisers will first of all single out(选择)the market. That is, they need to determine who will buy the product. Then, they will work out the best way to appeal to this market. So they will take into consideration a number of desires or worries the target consumers may have.     3     That is, they will study what words and images their advertisement contains and what slogans they plan to make use of. They will also consider employing famous people and using scientific data to support the product.In everyday life consumers have seen lots of successful examples of advertisements. For example, Nike, Coca-Cola, and McDonald’s,     4     One soap company had all its advertisements show dirty clothes the left, its box of soap in the middle, and clean clothes on the right. Then it started its advertising programme in the Middle East. Unfortunately, since Arabic speakers read Arabic from the right to the left, many viewers when seeing the ad, thought to themselves, “Why this soap makes clothes dirty!”Therefore, advertisers have to be aware of cultural differences when they want to carry out an international advertising programme in a foreign country.     5    A. Lots of questions like these might be raised.B. Finally, they will design the advertising programme.C. A successful advertisement involves at least three things.D. They’re all very successful in attracting and selling to their customers.E. However, there are still some examples that do not reach the expected goal.F. Study the cultural background of the customers, or the advertising programme may be ruined!G. Beyond that, the economic influence of advertising touches just about every consumer-product industry.三、完形填空阅读下面短文，从短文后各题所给的A、B、C和D四个选项中，选出可以填入空白处的最佳选项。(改编自2020·山东省济南市莱芜第一中学高三月考)Minh Best, born without arms, loves to paint and she’s found a unique way to approach her work. To    1    her paintings, she uses her foot to hold the brush. The girl has not let anything    2    her back, especially from doing what she loves: painting.Her paintings have    3    from an artistic hobby into a way for Minh and her parents, Sarah Best and Justin Best, to raise money for her to    4    Camp No Limits. “Camp No Limits is a camp for children with limb(肢体)differences, ” Sarah Best said. “We are trying to    5    to West next year as there are campers like Minh and we want her to    6    them. ”Online and direct messages with specific requests are    7    ways Minh’s paintings have been sold. “Several people have told us, with tears in their eyes, how    8    they are to get to see her do what she loves. “ Sarah Best said.The family has already raised more than $5,000, helping pay for travel    9    to two camps just this year. “   10    she attends these camps, she’ll know she’s just one of the crowd, ” Sarah Best remarked.As her drawings continue to    11    the shelves, Minh’s family would love to be able to help other kids attend these camps and offer financial assistance through these    12   . “Attending these camps, she’s already   13    others as well,” Best said. “Again, her love for life is just catching and it gives people of all ages   14   , even at these camps.”Minh will continue to paint, cook, dance and do everything that brings her joy    15    limitations.1. A. sell B. purchase C. promote  D. make2. A. hold B. get C. bring  D. give3. A. risen B. grown C. ranged  D. stayed4. A. attend B. witness C. experience  D. recommend5. A. move B. walk C. travel  D. cycle6. A. argue with B. catch up with C. fit in with  D. agree with7. A. latest B. common C. original  D. unique8. A. blessed B. annoyed C. considerate  D. adorable9. A. plans B. books C. aims  D. expenses10. A. Since B. Though C. When  D. Because11. A. appeal to B. pass down C. apply for  D. fly off12. A. lessons B. classes C. donations  D. comments13. A. protect B. inspired C. prevented  D. offended14. A. money B. hope C. experiences  D. paintings15. A. without B. despite C. over  D. through四、语法填空阅读下面短文，在空白处填入1个适当的单词或括号内单词的正确形式。(改编自2020·湖北高三模拟)Instead of just using their billboards (广告牌)for marketing, McDonald’s is putting their signs to good use by    1   (attach) “bee hotels” to the backs of roadside ads. As    2    means of helping decreasing honeybee populations in Sweden, the restaurant chain    3   (start) drilling holes into their own billboards since July so that the structures can provide shelter    4    honeybees.    5   (addition), the Swedish branch of the company has partnered with outdoor advertising firm JCDecaux in order to attach small honeybee    6   (house)to the backs of other unused roadside billboards as well.This is not the first time that McDonald’s has used tiny structures to help    7   (struggle) honeybees. In addition to several of the Swedish branches building beehives(蜂巢)on the rooftops of their restaurants, the company sold a fully-functioning beehive that was built inside of “the world’s    8   (small)McDonald’s” back in May. The “McHive”    9   (design)by award-winning artist Nicklas Nilsson sold for more than $10,000, all of   10    was donated to charity. Now, McDonald’s has partnered with the same designer in order to produce as many of the “bee hotels” as possible.五、写作写作(一)(2020·江苏苏州市高一期中)现代社会，商业广告无处不在。有人认为广告提供了最新资讯，方便了日常生活，也有人觉得广告误导消费者，夸大实际效果。谈谈你对广告的态度和想法，字数120左右。________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________写作(二)(2021·江苏省前黄高级中学高三月考)阅读下面材料，根据其内容和所给段落开头语续写两段，使之构成一篇完整的短文。When my daughters reached the third and fourth grades, I occasionally allowed them to walk to and from school alone if the weather permitted. One warm spring day, a little dog followed them home after school. It had short legs and long lovely cars, with a fawn-colored coat. It was the cutest dog I had over seen and the girls begged me to keep it.The dog was barely twelve weeks old. It had no collar or identifying marks of any sort, I didn't know what to do. I thought about running an advertisement in the lost-and-found but I really didn't want to. It would break the kids' hearts if someone should show up. Besides, its owners should have watched it more closely.By the end of the week the dog was part of our family. It was very intelligent and good with the girls. The following week something told me to check the lost-and-found section in the local paper. One particular advertisement jumped out at me and my heart pounded with fear at what I read. Someone was begging for the return of a lost dog in the neighborhood of our grade school. They sounded desperate. My hand shook. I couldn't bring myself to pick up the phone.Instead, I pretended I hadn't seen the advertisement. I quickly put paper away in the drawer and continued with my dusting. I never said a word about it to the kids or my husband.By now we had named the dog. It looked like a Molly, so that was what we called it. It followed the girls everywhere they went. When they went outside, it was one step behind them. .When they did housework, it was there to lend a hand.There was only one problem with this otherwise perfect picture: my conscience was bothering me. I knew in my heart I had to call that number and see if our Molly was the dog they were desperately seeking. It was the most difficult thing I've ever done.注意：1.续写词数应为150左右；2.请按如下格式在答题卡的相应位置作答。With mixed feelings, I finally picked up the phone. ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Opening the door, I saw a woman with a little girl sitting in a small wheelchair. ___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________